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Why OLCC uses Social Media PowerPoint PPT Presentation


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Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs and Communications NABCA Legal Symposium March 12, 2013. Why OLCC uses Social Media. Reach a larger audience Educate Community building

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Why OLCC uses Social Media

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Why olcc uses social media

Oregon Liquor Control Commission’sUsing Social Media to “Sell” Regulationpresented byChristie ScottOregon Liquor Control Commission Government Affairs and CommunicationsNABCA Legal Symposium March 12, 2013


Why olcc uses social media

Why OLCC uses Social Media

  • Reach a larger audience

  • Educate

  • Community building

  • Find out what’s going on in prevention and the alcohol industry


News sharing on twitter

News Sharing on Twitter


Good news bad news

Good News … Bad News


Why olcc uses social media

Agency Happenings


Why olcc uses social media

Safety Tips


Best practices

Best Practices


Answer questions

Answer Questions


Why olcc uses social media

The underage drinking video “Wasted” has more than 5,300 views


Articles

Articles


Why olcc uses social media

Honoring Achievements


Why olcc uses social media

Recognizing Partnerships


Highlighting local businesses

Highlighting Local Businesses


Support from community

Support from Community


Why olcc uses social media

Engaging


Why olcc uses social media

Interesting


Engagement not enforcement

Engagement not Enforcement

Watchdog is not man’s best Friend


See something say something

See Something – Say Something


Be cautious what you post

Be Cautious What You Post


Social media as enforcement tool

Social Media as Enforcement Tool


Who s using social media

Who’s using social media?

  • Moderation Groups

  • Licensees

  • Bartenders/Servers

  • News Media

    • (TV, Radio, Newspaper, Bloggers)

  • Our Employees

  • Legislators

  • Parents

  • Teachers

  • Artists/Performers

  • Attorneys

  • Police


Why olcc uses social media

The need to communicate with citizens through social media has become pressing if we are to remain relevant.


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