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Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs and Communications NABCA Legal Symposium March 12, 2013. Why OLCC uses Social Media. Reach a larger audience Educate Community building

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Why OLCC uses Social Media

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Oregon Liquor Control Commission’sUsing Social Media to “Sell” Regulationpresented byChristie ScottOregon Liquor Control Commission Government Affairs and CommunicationsNABCA Legal Symposium March 12, 2013


Why OLCC uses Social Media

  • Reach a larger audience

  • Educate

  • Community building

  • Find out what’s going on in prevention and the alcohol industry


News Sharing on Twitter


Good News … Bad News


Agency Happenings


Safety Tips


Best Practices


Answer Questions


The underage drinking video “Wasted” has more than 5,300 views


Articles


Honoring Achievements


Recognizing Partnerships


Highlighting Local Businesses


Support from Community


Engaging


Interesting


Engagement not Enforcement

Watchdog is not man’s best Friend


See Something – Say Something


Be Cautious What You Post


Social Media as Enforcement Tool


Who’s using social media?

  • Moderation Groups

  • Licensees

  • Bartenders/Servers

  • News Media

    • (TV, Radio, Newspaper, Bloggers)

  • Our Employees

  • Legislators

  • Parents

  • Teachers

  • Artists/Performers

  • Attorneys

  • Police


The need to communicate with citizens through social media has become pressing if we are to remain relevant.


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