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Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs and Communications NABCA Legal Symposium March 12, 2013. Why OLCC uses Social Media. Reach a larger audience Educate Community building

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Oregon Liquor Control Commission’sUsing Social Media to “Sell” Regulationpresented byChristie ScottOregon Liquor Control Commission Government Affairs and CommunicationsNABCA Legal Symposium March 12, 2013


Why olcc uses social media
Why OLCC uses Social Media

  • Reach a larger audience

  • Educate

  • Community building

  • Find out what’s going on in prevention and the alcohol industry









Articles
Articles views






Engaging views



Engagement not enforcement
Engagement not Enforcement views

Watchdog is not man’s best Friend





Who s using social media
Who’s using social media? views

  • Moderation Groups

  • Licensees

  • Bartenders/Servers

  • News Media

    • (TV, Radio, Newspaper, Bloggers)

  • Our Employees

  • Legislators

  • Parents

  • Teachers

  • Artists/Performers

  • Attorneys

  • Police


The need to communicate with citizens through social media has become pressing if we are to remain relevant.


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