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Digital Engagement Programme

Digital Engagement Programme. Digital engagement vs. Social Media. What is social media?. is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

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Digital Engagement Programme

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  1. Digital Engagement Programme

  2. Digital engagement vs. Social Media

  3. What is social media? • is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. • uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).

  4. Aims Development Participation Momentum Bridging People Cultures Engagement Involvement Sustainable Inclusion Accessibility Content Support Skills Expertise Practical intent & delivery; community activity; improve understanding

  5. FRSA email? • 87% Fellows have email • 14.7% no email • 98.3 NEW Fellows have email • 1.7% NEW Fellows no email * * Last 5 years

  6. Digital Engagement Programme • Surgeries to create local partnerships between skilled and novice • Collaborate with other Social Media organisations • Establish core messages and questions • Share success stories and outputs

  7. Methodology • Fellows with skills share knowledge • Create participant partnerships • Provide tools and opportunities • Co-produce surgery format with Fellows • Work locally • Remain Flexible

  8. The Social Media Resource Provide Tools & Tips Examples and Case Studies Connect all Participants Social Media Toolkit Identify Experts

  9. Social Media Events Social Media: Birmingham & Sheffield RSA Projects: Peterborough & NewCross Gate (London) Social Reporting: Manchester & London

  10. Timeline • Birmingham & Peterborough (Autumn 09) • Sheffield VLF(Feb) • Chelmsford CR(Mar) • London (NewCross Gate) CR (June) • Manchester (VLF) June/July • London (staff) (VLF) July/August

  11. Outcomes & Benefits • Generate community online spaces for Fellows created by Fellows • Develop practical solutions • Determine priorities for communities • Engage Fellows with each other through practical action • Recruit and retain • Provide support and sustainable models

  12. How Should You Communicate? Intimate Offline Conversation More Private IM, Email Friendly, Playful Professional None, General Intimacy Private Messages Communication Style Audience Platform 17 9/8/2014

  13. Evaluation • Feedback and Analysis • Interview Participants • Monitor long-term outcomes • Measure effectiveness • Next steps for the programme • Creating models and toolkits for flexible adoption

  14. Initial Findings • Diversity of Skills • Locations deliver different needs and knowledge base • Inclusion remains challenging

  15. Remember Gapingvoid.com

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