OBB: Optimal Baby Bed. Group 8 : Heu Ji Woo, Karen Fernandes, Matthias Mayrhofer, Hong Gyeong-Min. Table of contents. Problem Definition Core values and the limits of existing products Product Development. 1. Problem definition. Infants die mainly because of suffocation and SIDS.
OBB: Optimal Baby Bed
Group 8 : Heu Ji Woo, Karen Fernandes, Matthias Mayrhofer, Hong Gyeong-Min
1. Problem definition
<Causes of infants death>
Source: Korea Institute for Health and Social Affairs
1. Problem definition
Sleeping on stomach
Sleeping on the stomach increases the baby's risk of suffocation and SIDS
Physical pressure on babies
Because babies breath with their stomachs, pressing the baby’s chest can cause suffocation.
Excessively hot temperature
Overheated bedding increases the risk of suffocation and SIDS
<Causes of suffocation and SIDS>
Infant protection products’ marketability
Growing popularity of infant protection products
Parent’s concern about their baby’s safety
Su-Jin Bae (35, female)
I always feel anxious for fear that my baby sleeps on his stomach and dies. And whenever I feed my baby breast milk at night, I worry that the baby might suffocate when my arm puts pressure on the baby’s chest while I am drowsy.
Parents worry about their babies and therefore, increases the popularity of infant protection products, which implies that there will be a great demand of anti-suffocation & SIDS products.
2. Core values and the limits of existing products
Core values for protecting suffocation and SIDS
Correcting sleeping posture
“Fixes” baby’s body for sleeping on its back
or sounds alarm if baby sleeps on its stomach
Protection from physical pressure
Protects babies from physical pressure
Or sounds alarm if there is too much pressure on the baby’s body.
Prevents overheating of the baby’s body and the bedding.
Protection from pressure
3. Product development
What values our product convey to customers?
Infant’s Protection from death
-Sleeping on back
-Protection from pressure
-Temperature and bedding
Replaceable outer material
Clips to hold the blanket in place
1.엎드려 자다 죽는 것 방지
2.부모와 함께 잘 수 있음 (신생아 때는 손이 많이 가서 가까이 두고 자야 함. 모유 먹이다 잔다던가)
3..부모가 자거나 딴일 하느라 눈치 못 챌 때 알 수 있음
7cm 35cm 7cm
Thank You for listening!