Benefits of working with micro influencers

1. Benefits Of Working With MicroInfluencers

2. Introduction A lot of brand names used to prefer working with famous celebrities with a large number of followers, through methods such as product placement, but over time people have become more apprehensive towards this promotion strategy. It seems like the tide is turning, and more and more companies seek for the increasingly numerous benefits of working with smaller influencers.

3. “Micro-influencers make up the majority of influencers on most digital platforms, and while their number of followers is small, their influence is quite big.”

4. Cost-effective First and foremost, many brands nowadays turn to micro-influencers as opposed to celebrities because they are highly cost-effective. Celebrities tend to charge a lot higher fees for their collaborations, which is a lot of the times not worth it for the value of the work they can deliver.

5. Public Skepticism Not so long ago, promotions made by celebrities used to be highly effective. However, in recent years, the culture around celebrities seems to have diminished, as people became more and more skeptical. People nowadays seem to have become aware of the fake aspect of sponsored promotion, and instead prefer promotions based on actual preference.

6. Appears more genuine People with only a few thousand followers generally give the impression of being genuine, trustworthy people, as they provide more authentic and relatable content to their audiences. Fans tend to engage more with an influencer if they connect to a more personal level and if their tone is authentic, friendly, and engaging.

7. More specific content Micro-influencers tend to have a niche audience, meaning a smaller number of followers, that is more connected to the specific topics the influencers represent. These follower bases will tend to have a lot of people usually engaging in similar content, and part of a similar demographic profile, assets which are really useful for companies looking to promote specific products.

8. Maybe a genuine fan When a smaller influencer is involved with a niche topic, chances are they may already be fans of the brand a company is trying to promote. This is particularly good for any business because it doesn’t take any time to convince them to help you promote your products.

9. Better to work with Typically, micro-influencers tend to be more engaging on a personal level, which makes it easier for businesses to establish personal connections to them. It is easier to contact them and they tend to be more open to explore the tasks they are given and provide out-of-the-box content.

10. Conclusion As it seems, there are many benefits to working with smaller influencers rather than people with large follower bases. Nowadays, people are becoming less and less interested in traditional advertisements, resorting to Adblock software most of the time, so using micro-influencers can become the new, more creative method to reach your target audience, without seeming forced.

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