Pre-Exercise: Think for a Moment. If you wanted to create a service to help families reduce the cost of putting food on the table, what could you do? How would you test if your idea makes sense?. Ideation: Prototyping and Assessment. Grow What Works and Save Time and Effort.
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Pre-Exercise: Think for a Moment
Ideation: Prototyping and Assessment
Grow What Works and Save Time and Effort
Creation is messy. Test it first.
Prototyping helps make sure you get the outcome you want while wasting the least resources.
Prototyping and assessment go hand-in-hand.
You can’t do one without the other.
A prototype is the smallest feasible application of your ventures’ intended activities to create a product that presents value to your chosen target market.
People don’t buy products, they buy the opportunity to experience what the product has to offer; a prototype simulates the experience without developing the full product.
Example Prototype: Food on the Table
Credit to Eric Ries for the introduction to this brilliant venture
Always Assess! Cycle through: Plan, Intake, Act, Exit, Assess, Pivot, Plan, Intake, Act…etc
As much as possible, use quantitative metrics – they will help assess whether the needle really moved
TED Marshmallow Tower