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International Traffic Solutions PowerPoint PPT Presentation


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International Traffic Solutions. Arizona State University – City of Yuma partnership. Background. Arizona State University commitment to the City of Yuma Opportunity to use innovative de Bono method Presentation to Yuma City Council in December Recent developments….

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International Traffic Solutions

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International traffic solutions l.jpg

International Traffic Solutions

Arizona State University –

City of Yuma partnership


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Background

  • Arizona State University commitment to the City of Yuma

  • Opportunity to use innovative de Bono method

  • Presentation to Yuma City Council in December

  • Recent developments…


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Arizona Department of Transportation

Arizona State University

Arizona Western College

Arizona-Mexico Commission

CANAMEX

City of San Luis

City of Somerton

City of Yuma

Cocopah Tribe

Greater Yuma Economic Development Corporation

Greater Yuma Port Authority

Marine Corps Air Station Yuma

Quechan Tribal Council

San Luis, Rio Colorado

US Customs and Border Protection

Yuma County

Yuma Metropolitan Planning Organization

Participation

  • 40 participants, 70% attendance


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Work Session

  • Focus

    • International Traffic Routes

    • International Traffic Signage

  • Facilitation Tools

    • Consider all Factors

    • Benefits

    • Challenges

    • Possible solutions


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Consider All Factors

  • Recognition/Identification

  • Costs

  • Enforcement

  • Visibility

  • Education/Re-education

  • International consistency

  • Economic Impact/Tourism


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1 more important factor…

  • Political & Social Resistance

    • “Metric Revolt”

    • “Official Language” Controversy

    • Resistance to Growth

    • Loss of Identity

      More on this later …


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Driver/Transit Benefits

  • Navigation ease

  • Increased safety

  • Reduced errors/improved compliance

  • Reduced travel time

  • Enhanced driver experience


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Economic Benefits

  • Increased tourist dollars

    • Visitor interest in novelty/unique wayfinding

    • Friendly welcome

    • Informs international visitors

  • Commerce and regional growth

    • Positive message

    • Improved perception of city

  • Long run advantage


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Appearance and Placement

  • Consistency/uniform code

    • Height, shape, colors, etc.

  • Legibility and Placement

    • Night visibility/driver age & (dis)ability

  • Measurement units

  • Visual impact of signage (views)

  • Visual clutter


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Possible Solutions

  • Develop new standard codes?

  • Identify differences/similarities across borders?

  • Use pictographic signage?

  • Use reflective signage?

  • Use white print on dark background?

  • Take down old signage?

  • Establish predictable placement?

  • Use advance warning signs?

  • Balance sign placement?

  • Use dual signage?

  • Use ASU for design of signage?


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Socio-cultural issues

  • Miscommunication

    • Ambiguous signs

    • Interpretation differences

  • International drivers

  • Driver literacy

  • Education – learning new signage


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Possible Solutions

  • Use focus groups to research symbolic understanding across cultures?

  • Use polls/surveys to determine whether signs are comprehensive?

  • Develop sign recognition camera/software for cars and trucks?

  • Identify who uses the route?

  • Use public education?

    • TV, newspaper, billboards

    • Online tutorials in multiple languages

    • Parks & Recreation areas

    • Dual signage

    • Welcome centers

    • Classes for Commercial Driver License

    • Driver Education courses

    • Traffic tours in Mexico


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Pandora’s box

  • Who has jurisdiction?

  • Legality?

  • Implementing new enforcement?

  • Consistent signage across borders?

  • Who decides which signage to use?

  • Cost?


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Possible Solutions

  • Develop relationships with international counterparts?

  • Perform cost/benefit analysis?

  • Prioritize based upon relative need or impact?

  • Garner business owners as advocates?

  • Use existing research and international signage?

  • Funding

    • Signage sponsorship/”Adopt-a-sign”?

    • Use license funds?

    • Develop incentive program for businesses?

    • Trucking interests/AZ lottery/tourism/vendor advertising/grants – SAFETY-LU


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Summary

  • Catalyst for conversation


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