The Balanced Scorecard Approach for Business to Business


Agenda. B2B OverviewMike HaagMini-Case Studies Company Overview, B2B Strategy, Balance Scorecard unique elements Info Brokerage (Yahoo!)Beth HustonVirtual Marketplace (Staples)Mike EbertValue Chain Integration (FED EX)Rod KerezsiConclusionsMike Haag. E-Enterpri

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The Balanced Scorecard Approach for Business to Business

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