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Hot Tip - Branding

Hot Tip - Branding. 2. 1. How do I incorporate my logo/ url to a slide that will apply to all the other slides? On the [View] menu, point to [Master], and then click

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Hot Tip - Branding

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  1. Hot Tip - Branding 2 1 • How do I incorporate my logo/url to a slide that will apply to all the other slides? • On the [View] menu, point to [Master], and then click [Slide Master]. Scroll up to the slide master with #1 next to it, the title of this master is “Add your logo to this master– Slide 1”. Insert your logo and delete the placeholder text, then it will apply to all the other slides. See the user guide for more detailed instructions with screenshots. • [ Image information in product ] • Note to customers : These images have been licensed to be used within this PowerPoint template only. You may not extract the images for use independently on a website. Use in a powerpoint, PDF, or video embedded in a website is allowed.

  2. MOBILE MARKETING CONSULTING [name] is a mobile consulting firm that offers a full range of services to engineer a successful revenue-enhancing mobile marketing campaign for your business. We guarantee an increase in revenues from our services providing you with the mobile marketing campaign free of charge if it does not add value. [name] Revenues Technology Personality Revenues are guaranteed and we provide services on an incentive scheme to ensure that the value you receive is maximized. As experts in the field, we bring cutting-edge mobile technology delivering campaigns that wow customers ensuring top notch conversion rates. We are real people working with real clients who have real customers. We value each client and create customized products to fit your business.

  3. Why the urgency… There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. Source: Mobile Marketing Association Asia 91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. Source: Morgan Stanley 3 out of 5 searches are done using a mobile phone. 70% of all mobile searches result in action within 1 hour. Source: Mobile Marketer

  4. Start seeing green If your business is not taking advantage of the Mobile ad space, you’re missing out on the hottest trend that’s getting small businesses seeing Green again.

  5. INTRODUCTION

  6. www.yoururl.com Who we are… We are a mobile marketing consulting firm that creates campaigns for businesses via various channels to ensure effectiveness and revenue generation. Our clients include [insert or delete if no clients]. We have built our company around our clients by taking the time to personalize their mobile marketing campaigns to fit their needs. We are a full-service firm offering SMS text campaigns, mobile websites, landing pages and mobile apps to allow your business to reach customers through multiple channels.

  7. A sample of our Clients PastClient Logo 1 PastClient Logo 2 PastClient Logo 3 LoremipsumDummy text Community have of helpful LoremipsumDummy text Community have of helpful LoremipsumDummy text Community have of helpful We have a wide range of expertise from mom and pop shops to large corporations: [insert logos or delete slide if no/limited customers]

  8. The team (pic and bios) Jenny Jones Chairman John Smith Managing Director PHOTO PHOTO Loremipsum Dummy text Community of the helpful authors got together and compiled experiences Loremipsum Dummy text Community of the helpful authors got together and compiled experiences John Monk Creative Director John F James Sales & Marketing Director PHOTO PHOTO Loremipsum Dummy text Community of the helpful authors got together and compiled experiences Loremipsum Dummy text Community of the helpful authors got together and compiled experiences

  9. THE TRIPLE THREAT

  10. Hit Customers from 3 Angles 1 Mobile Website or Landing Page 2 SMS Coupon Campaign 3 Mobile Apps

  11. Dominate the competition Most businesses do not have any of the above Some use a maximum of 1 or 2 of the channels to reach customers Rarely do businesses use apps but the market has exploded Beat your competitors and dominate the market by reaching your customers via 3 channels

  12. MOBILE WEBSITE

  13. Why Mobile? FACT: Customers are using mobile to find your competitionSource: Google "Understanding Smartphone Users," 2011

  14. Where’s your phone? It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. Source: Unisys

  15. TV  There are MORE mobile phones on the planet than there are TVsSource: Jupiter

  16. Mobile search  70% of all mobile searches result in action within 1 hourSource: Mobile Marketer Mobile coupons get 10 times the redemption rate of traditional couponsSource: Borrell Associates Infographic courtesy of InfographicIgnition

  17. Where’s your phone? 91% of all U.S. citizens have their mobile device within reach 24/7Source: Morgan Stanley

  18. Where shall we go?? Searching for local businesses is the #1 way people use smart phones source: google …unfortunately normal websites look sloppy and are hard to use on small mobile screens

  19. Be honest, your site su…

  20. How Customers Benefit Non Mobile Website Mobile Website User friendly Loads fast Easy to see Easy to read Easy to take action Easy to find your location Special offers and coupons Drives targeted traffic that wants to buy Online retailers - a mobile site can increase consumer engagement by 85% Website visitors are 51% more likely to do business with an online retailer with a mobile site

  21. MOBILE LANDING PAGE

  22. Landing pages Don’t want a full-blown website?

  23. Landing page Benefits To the point Effective conversions Testing ground prior to full-blown sites Less expensive Integrated with tap-to-call, SMS, & e-mail technology New options to integrate with Facebook, Twitter & YouTube

  24. Tap2Call INTEGRATION Click once and customers can ring you automatically!

  25. SMS Integration Customers click to be added to your promotional list!

  26. E-mail Integration Customers enter their e-mail to be added to your list!

  27. Social Media Landing page New technology to integrate mobile landing pages with Facebook, Twitter & YouTube Fuses the two hottest markets together Enables maximal exposure & marketing with the best targeted reach

  28. facebookIntegration Customers become fans or like a page with one click!

  29. twitter Integration Customers Tweet about your business with one click!

  30. youtubeIntegration Customers see a video about your business!

  31. SMS COUPON CAMPAIGN Infographic courtesy of Infographic Ignition

  32. SMS Marketing HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMERS? Text messaging has been estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper advertising

  33. SMS Marketing • SMS Marketing Benefits: • Gain new clients • Increase Customer Retention • Increase brand awareness • Increase loyalty • Engage your customers • Increase sales • Build a mobile database • You can get more traffic to your business in one hour, from a single TEXT MESSAGE; than in one year from a search engine listing... if you know what you're doing • Unique Features: • It has 97% open rates • It’s immediate • It’s personal • It’s targeted • It’s permission based (opt-in) • It’s time sensitive • It’s cost effective • It’s environmentally friendly • It reaches your audience no matter where they are

  34. The American Love Affair with Texting 89% of the population has a mobile phone! 90% use mobile phones for TEXTING 95% of SMS texts are read in the first 10 minutes!

  35. Your clients love to text • It takes 90 minutes for the average person to respond to an email • It takes 90 seconds for the average person to respond to a text message Source: CTIA.org

  36. Gotta Read that Text… Text messaging is 5X more effective than direct mail and 10X more effective than newspaper advertising Mobile coupons get 10X the redemption rate of traditional couponsSource: BorrellAssociates

  37. And more texts…

  38. Building A Subscriber List • Offer the customer an SMS coupon or freebie • Give customer a “special code” to text to a number to receive the offer • Example: Text 50PercentPizza to 54390 • You now have their number in your database • This will be used to send offers that will get them back in your store

  39. #1 – Create offer • Give customers a small card or flyer with their purchase • Have flyers or a big offer sign in front of the store or on the wall in your store • Give customers an immediate reward relevant to their current purchase to have them act immediately • Example: Receive 10% on your current purchase! Just text 10percent to 87692 • Use other channels to build a larger list: • Newspaper, direct mail, radio, print, outdoor, billboards, magazines, on the internet, Facebook, twitter, email

  40. #2 – Customer sends TEXT This automatically puts them in your database so you can now text them offers to entice them back to your store! To: 72727 MSG: 2offpizza Pizza Hut: $2 OFF any Pizza Delivered right to your door all weekend through Thurs 3/21. 1(555)555-5555Reply STOP 2end

  41. #3 – Automated sms offers Automated but customizedsms service sends coupons to customers to bring them back to spend more money Limit it to 2-3 promotions per month Each mobile customer in your database will bring you an average of 2 more transactions!

  42. Customized SMS Marketing • Selection of services offered: • Appointment reminders • Automated text campaigns • Coupons and special offers • Customer surveys • Product voting • SMS broadcasting

  43. MOBILE APPS

  44. Why Mobile AppS? FACT: Mobile app downloads will reach76.9 billion in 2014 And will generate $35 billion in salesSource: IDC Mobile apps provide the best mobile experience possible to consumers

  45. Why Mobile Apps? FACT: Your customers prefer apps over mobile websitesSources: comScore, Alexa, Flurry Analytics, 2012

  46. WhY THE RUSH?? In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices 40% of all Google Maps traffic is from mobile phones 100 Billion “PUSH” Notifications sent

  47. QR Codes Scan this QR Code with your Smartphone for quick access to our mobile website. Make reservations, see our menu, or order take-out from your mobile phone with click2call ordering! Are like “barcodes” in that you scan them with your mobile phone anywhere that it is placed Once scanned, customer immediately sees either a coupon, website, or other interactive image Code is linked to your mobile website Place in Ads, Direct Mail, In-Store, Magazines, or other medians Used only with SmartPhones

  48. Loyalty Coupon QR Codes • Customers ‘check in’ to receive special offers when near your location • 14 million Americans scanned QR codes in July 2011 GPS coupons based on location

  49. Google+ LOCAL Allows customers to easily find you Drives customers who already have interest Great review scores increase your credibility, image and reputation Get quality feedback

  50. Push Notifications • Inform customers about: • Coupons • Offers • Simple updates about your business

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