CATERING
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CATERING. WHAT IS CATERING?. PROVISION OF FOOD AND BEVERAGE FOR A SCHEDULED EVENT OR TIME. USUALLY A PRE-ARRANGED CONTRACT LIMITED MENU SPECIFIC COST SPECIFIC AUDIENCE FOOD IS EXTENSIVELY PREPPED/MEP. FOOD BEVERAGES SETTINGS SERVICE STAFF. VENUES MENU PLANNING SEATING LINENS.

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Catering

CATERING


What is catering

WHAT IS CATERING?

PROVISION OF FOOD AND BEVERAGE FOR A SCHEDULED EVENT OR TIME

  • USUALLY A PRE-ARRANGED CONTRACT

  • LIMITED MENU

  • SPECIFIC COST

  • SPECIFIC AUDIENCE

  • FOOD IS EXTENSIVELY PREPPED/MEP


Catering services

FOOD

BEVERAGES

SETTINGS

SERVICE STAFF

VENUES

MENU PLANNING

SEATING

LINENS

CATERING SERVICES

SERVICES


Categories of catering

INSTITUTIONAL

NOT FOR PROFIT

HOSPITALS

UNIVERSITIES

AIRLINES

HOTELS

SOCIAL

PROFIT-DRIVEN

CHARITIES

CORPORATIONS

INDIVIDUALS

CATEGORIES OF CATERING


Clients

HOSPITALS

UNIVERSITIES

BUSINESSES

COMMUNITY GROUPS

INDIVIDUALS

INDUSTRIES

MUSICIANS

BRIDAL PARTIES

ATHLETES

ACTORS

CLIENTS


Career outlook

SALARY

CONTRACTED $35-50K

INDEPENDENT/OWNER $100-200K

INSTITUTIONAL CATERING IS ON AN UPWARD TREND

SOCIAL CATERING IS THE FASTEST GROWING SEGMENT

REASONING

KEEPS COSTS DOWN

LARGER HOME KITCHENS

CULINARY PROGRAMS

FOOD KNOWLEDGE

CAREER OUTLOOK


Caterer profile

CATERER PROFILE

  • BRAINSTORM 3 SKILLS WHICH MAY BE NECESSARY TO BECOME A SUCCESSFUL CATERER……

  • WHAT ASPECTS DOES CATERING INVOLVE?

  • HOW COULD YOU MANAGE SHORTCOMINGS IF THEY EXIST?


Caterer profile1

CATERER PROFILE

  • CULINARY TALENT

  • BUSINESS SENSE

  • DESIGN SKILLS/SENSE OF STYLE

  • INTERPERSONAL SKILLS

  • HEALTH & FOOD SAFETY TRAINING

  • NETWORKING ABILITY


Catering identity

CATERING IDENTITY

  • FIND/CREATE YOUR NICHE

  • PLATTERS

  • DESSERTS

  • DIETARY CONCERNS

  • CULTURAL


On premise catering

ON-PREMISE CATERING

  • KITCHEN IS ON-SITE WHERE EVENT/DINING WILL TAKE PLACE

  • EXAMPLES…..

    • CRUISE SHIPS COUNTRY CLUBS

    • RESTAURANTS RELIGIOUS GROUPS

    • BANQUET HALLS PRIVATE CLUB

    • HOTELS RESORTS


Off premise catering

CATERER OFTEN TRANSPORTS FOOD TO CHOSEN LOCATION

REQUIRES LESS CAPITAL/OVERHEAD

LESS VISIBLE LOCATION IS ACCEPTABLE

LESS LIMITATIONS EXIST

REQUIRES PHYSICAL STRENGTH

TIME COMMITMENT FOR TRANSPORT

EQUIPMENT RENTALS

LESS CONTROLS

OFF-PREMISE CATERING

  • HAS PRODUCTION FACILITY BUT EVENTS ARE HELD ELSEWHERE


Institutional catering

“CONTRACT FEEDER”

-LESS CREATIVE OPERATION

EXAMPLES:

COLLEGES

HOSPITALS

NURSING HOMES

RESPONSIBILITIES

-ALL FOOD IS ORDERED AND PREPARED

-STAFFING

-MAINTENANCE

-EFFICIENT

INSTITUTIONAL CATERING

CONTRACTED FOOD SERVICE


Mobile catering

LOW-END

FOOD TRUCKS

*REQUIRE PERMIT

*INSURANCES

*KEEN PLANNING

*LIMITED MENU ITEMS

HIGH-END

TRAILERS

*REQUIRE FLEXIBILITY

*ATTENTION TO DETAIL

*DIVERSE PERSONALITIES

*TIME CONSTRAINTS

*STATE OF THE ART EQUIPMENT

*STRESSFUL

MOBILE CATERING

TAKING FOOD TO WHERE THE MARKET IS


Necessities

TANGIBLES INTANGIBLES

KITCHENEDUCATION

SUPPLIESCULINARY TALENT

DISPLAY PIECESSKILLS

RECIPESMARKETING EFFORTS

STAFF

UNIFORMS

????

NECESSITIES


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