CATERING
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CATERING. WHAT IS CATERING?. PROVISION OF FOOD AND BEVERAGE FOR A SCHEDULED EVENT OR TIME. USUALLY A PRE-ARRANGED CONTRACT LIMITED MENU SPECIFIC COST SPECIFIC AUDIENCE FOOD IS EXTENSIVELY PREPPED/MEP. FOOD BEVERAGES SETTINGS SERVICE STAFF. VENUES MENU PLANNING SEATING LINENS.

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CATERING


WHAT IS CATERING?

PROVISION OF FOOD AND BEVERAGE FOR A SCHEDULED EVENT OR TIME

  • USUALLY A PRE-ARRANGED CONTRACT

  • LIMITED MENU

  • SPECIFIC COST

  • SPECIFIC AUDIENCE

  • FOOD IS EXTENSIVELY PREPPED/MEP


FOOD

BEVERAGES

SETTINGS

SERVICE STAFF

VENUES

MENU PLANNING

SEATING

LINENS

CATERING SERVICES

SERVICES


INSTITUTIONAL

NOT FOR PROFIT

HOSPITALS

UNIVERSITIES

AIRLINES

HOTELS

SOCIAL

PROFIT-DRIVEN

CHARITIES

CORPORATIONS

INDIVIDUALS

CATEGORIES OF CATERING


HOSPITALS

UNIVERSITIES

BUSINESSES

COMMUNITY GROUPS

INDIVIDUALS

INDUSTRIES

MUSICIANS

BRIDAL PARTIES

ATHLETES

ACTORS

CLIENTS


SALARY

CONTRACTED $35-50K

INDEPENDENT/OWNER $100-200K

INSTITUTIONAL CATERING IS ON AN UPWARD TREND

SOCIAL CATERING IS THE FASTEST GROWING SEGMENT

REASONING

KEEPS COSTS DOWN

LARGER HOME KITCHENS

CULINARY PROGRAMS

FOOD KNOWLEDGE

CAREER OUTLOOK


CATERER PROFILE

  • BRAINSTORM 3 SKILLS WHICH MAY BE NECESSARY TO BECOME A SUCCESSFUL CATERER……

  • WHAT ASPECTS DOES CATERING INVOLVE?

  • HOW COULD YOU MANAGE SHORTCOMINGS IF THEY EXIST?


CATERER PROFILE

  • CULINARY TALENT

  • BUSINESS SENSE

  • DESIGN SKILLS/SENSE OF STYLE

  • INTERPERSONAL SKILLS

  • HEALTH & FOOD SAFETY TRAINING

  • NETWORKING ABILITY


CATERING IDENTITY

  • FIND/CREATE YOUR NICHE

  • PLATTERS

  • DESSERTS

  • DIETARY CONCERNS

  • CULTURAL


ON-PREMISE CATERING

  • KITCHEN IS ON-SITE WHERE EVENT/DINING WILL TAKE PLACE

  • EXAMPLES…..

    • CRUISE SHIPS COUNTRY CLUBS

    • RESTAURANTS RELIGIOUS GROUPS

    • BANQUET HALLS PRIVATE CLUB

    • HOTELS RESORTS


CATERER OFTEN TRANSPORTS FOOD TO CHOSEN LOCATION

REQUIRES LESS CAPITAL/OVERHEAD

LESS VISIBLE LOCATION IS ACCEPTABLE

LESS LIMITATIONS EXIST

REQUIRES PHYSICAL STRENGTH

TIME COMMITMENT FOR TRANSPORT

EQUIPMENT RENTALS

LESS CONTROLS

OFF-PREMISE CATERING

  • HAS PRODUCTION FACILITY BUT EVENTS ARE HELD ELSEWHERE


“CONTRACT FEEDER”

-LESS CREATIVE OPERATION

EXAMPLES:

COLLEGES

HOSPITALS

NURSING HOMES

RESPONSIBILITIES

-ALL FOOD IS ORDERED AND PREPARED

-STAFFING

-MAINTENANCE

-EFFICIENT

INSTITUTIONAL CATERING

CONTRACTED FOOD SERVICE


LOW-END

FOOD TRUCKS

*REQUIRE PERMIT

*INSURANCES

*KEEN PLANNING

*LIMITED MENU ITEMS

HIGH-END

TRAILERS

*REQUIRE FLEXIBILITY

*ATTENTION TO DETAIL

*DIVERSE PERSONALITIES

*TIME CONSTRAINTS

*STATE OF THE ART EQUIPMENT

*STRESSFUL

MOBILE CATERING

TAKING FOOD TO WHERE THE MARKET IS


TANGIBLES INTANGIBLES

KITCHENEDUCATION

SUPPLIESCULINARY TALENT

DISPLAY PIECESSKILLS

RECIPESMARKETING EFFORTS

STAFF

UNIFORMS

????

NECESSITIES


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