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Orange Line Media Buys Super Saturday - Opening July 28-30, 2012

Orange Line Media Buys Super Saturday - Opening July 28-30, 2012. Print ads: Total Print Insertions – 990,471 . Value : $215,938 Cost: $76186 Radio: KRLD, Traffic.com , WRR, KERA-KXT, KTCK Total Spots: 3,035 . Value : $372,848 Cost: $132,710

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Orange Line Media Buys Super Saturday - Opening July 28-30, 2012

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  1. Orange Line Media Buys Super Saturday - Opening July 28-30, 2012 • Print ads:Total PrintInsertions – 990,471. Value: $215,938 Cost: $76186 • Radio: KRLD, Traffic.com, WRR, KERA-KXT, KTCKTotal Spots: 3,035. Value: $372,848 Cost: $132,710 • TV: Total Spots: 2,114. Value: $559,800 Cost: $158,853 • Online: Total Impressions: 4,736,057. Value: $73,385 Cost: 3 9,509 • Outdoor: Spots/Insertions: 100,030. Value: $110,000 Cost: $38 2,741 • Mall: Irving Mall - Banners, Posters, Standee, Table Decals. Spots/Insertions: 68. Value: $20,000 Cost: $15,000 • Promotions: Half PriceBooks %15 Discount: 985. Value: $268,190Total Value: $1,620,161 Total Cost: $539,999

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