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SMART (Participation) Grade (5 min). Each day YOU will decide the grade you deserve.*. Your 5-point daily participation grade is based on CLA’s core-values: CLA Students are S.M.A.R.T. S = Self-Controlled M = Motivated A = Accountable R = Respectful T = Timely.

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Presentation Transcript
slide1

SMART (Participation) Grade (5 min)

Each day YOU will decide the grade you deserve.*

Your 5-point daily participation grade is based on CLA’s core-values:

CLA Students are S.M.A.R.T.

S = Self-Controlled

M = Motivated

A = Accountable

R = Respectful

T = Timely

What do you deserve today?

*One point for each core-value (5 points possible each day). I reserve the right to change these grades.

slide2

Do Now (5 min)

What is an advertising appeal?

It is an advertising request.

slide4

Agenda

  • Do Now (5 min)
  • Objectives (1 min)
  • Types of Advertising Appeals (10 min)
  • Preview Advertisements (5 min)
  • Analyze advertisements in groups (15)
  • Writing Prompt (15 min)
  • Closing (1 min)
  • Exit Slip (5 min)
  • Participation Grades (3 min)
objectives 2 min

Content (The knowledge you’ll master today)

  • SWBAT:
      • Create rough draft classroom norms for 10 different situations
      • Create class-wide final-draft classroom norms for 10 different situations
      • Define the word “norm” and explain why it is important to have norms
Objectives (2 min)
  • Content (The knowledge you’ll master today)
  • SWBAT:
      • Analyze the appeals in advertisements
      • Define common advertising appeals

Language (How you will master the knowledge)

By:

  • Discussing the advertisements in class and filling out a worksheet
  • Taking notes on SpringBoard
slide6

Types of Advertising Appeals (Requests) (10 min)

  • Objective: SWBAT: Define common advertising appeals by taking notes on SpringBoard

p. 71

slide7

Types of Advertising Appeals (Requests) (10 min)

  • Objective: SWBAT: Define common advertising appeals by taking notes on SpringBoard

p. 71

slide8

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide9

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide10

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide11

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide12

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide13

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide14

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide15

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide16

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide17

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide18

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide19

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide20

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide21

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide22

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide23

Preview Advertisements (5 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet
slide24

Writing Prompt (15 min)

  • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

Write a paragraph identifying:

-the target audience

-the appeals the ad uses to reach this audience

-whether you think the ad was effective in persuading the audience of its meaning

closing 1 min

Content (The knowledge you’ll master today)

  • SWBAT:
      • Create rough draft classroom norms for 10 different situations
      • Create class-wide final-draft classroom norms for 10 different situations
      • Define the word “norm” and explain why it is important to have norms
Closing (1 min)
  • Did you master the following objectives?
  • Content (The knowledge you’ll master today)
  • SWBAT:
      • Analyze the appeals in advertisements
      • Define common advertising appeals

Language (How you will master the knowledge)

By:

  • Discussing the advertisements in class and filling out a worksheet
  • Taking notes on SpringBoard
slide26

Exit Slip (5 min)

Which type of appeal do you think is the most effective? Why?

slide27

SMART (Participation) Grade (5 min)

Each day YOU will decide the grade you deserve.*

Your 5-point daily participation grade is based on CLA’s core-values:

CLA Students are S.M.A.R.T.

S = Self-Controlled

M = Motivated

A = Accountable

R = Respectful

T = Timely

What do you deserve today?

*One point for each core-value (5 points possible each day). I reserve the right to change these grades.

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