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Kodiak Cakes. Shark Tank Branding Example. I am & t hey are Berry Good. Product Positioning. Flapjack & Waffle Mix 100% all whole grain No added fats or sugars Easy to Make: Just add water Also make syrups, brownies, muffins, & dessert mixes. Kodiak Cakes. Unleash Your Inner Bear.

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Kodiak cakes

Kodiak Cakes

Shark Tank

Branding Example

I am & they are

Berry Good


Product positioning
Product Positioning

  • Flapjack & Waffle Mix

    • 100% all whole grain

    • No added fats or sugars

    • Easy to Make:

      • Just add water

  • Also make syrups, brownies, muffins, & dessert mixes


Kodiak cakes1
Kodiak Cakes

Unleash Your

Inner Bear

  • Slogan & Company Logo are strong & outdoorsy

  • Supports the all-natural appeal of product

  • Unique for baking goods so it will standout in aisle amongst competitors


Trade character berry good
Trade Character: Berry Good

  • Berry the Bear

  • Last name is good to reinforce quality of product

  • Playful bear to soften product image

  • Do Not Use Images with a Watermark


Co branding strategy
Co-Branding Strategy

  • Complimentary Strategy:

    • Partner with Nestle Toll House and make chocolate chip products

    • Butterscotch, Peanut Butter, Mint, White Chocolate, Dark Chocolate & Milk Chocolate flavors

    • Products are complimentary because they are used together


Product packaging
Product Packaging

  • Flapjack, Waffle, & Brownie mixes come in brown cardboard box

    • Define Product Identity

    • Facilitate, Storage, Use, & Convenience

      • Cook muffins in container


Label
Label

  • Persuasive / Brand Label

    • Focus is on Product Identity

    • Logo is unique for type of product

    • Nutritional information is provided but is not what gets customers attention


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