1 / 7

Kodiak Cakes

Kodiak Cakes. Shark Tank Branding Example. I am & t hey are Berry Good. Product Positioning. Flapjack & Waffle Mix 100% all whole grain No added fats or sugars Easy to Make: Just add water Also make syrups, brownies, muffins, & dessert mixes. Kodiak Cakes. Unleash Your Inner Bear.

inari
Download Presentation

Kodiak Cakes

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Kodiak Cakes Shark Tank Branding Example I am & they are Berry Good

  2. Product Positioning • Flapjack & Waffle Mix • 100% all whole grain • No added fats or sugars • Easy to Make: • Just add water • Also make syrups, brownies, muffins, & dessert mixes

  3. Kodiak Cakes Unleash Your Inner Bear • Slogan & Company Logo are strong & outdoorsy • Supports the all-natural appeal of product • Unique for baking goods so it will standout in aisle amongst competitors

  4. Trade Character: Berry Good • Berry the Bear • Last name is good to reinforce quality of product • Playful bear to soften product image • Do Not Use Images with a Watermark

  5. Co-Branding Strategy • Complimentary Strategy: • Partner with Nestle Toll House and make chocolate chip products • Butterscotch, Peanut Butter, Mint, White Chocolate, Dark Chocolate & Milk Chocolate flavors • Products are complimentary because they are used together

  6. Product Packaging • Flapjack, Waffle, & Brownie mixes come in brown cardboard box • Define Product Identity • Facilitate, Storage, Use, & Convenience • Cook muffins in container

  7. Label • Persuasive / Brand Label • Focus is on Product Identity • Logo is unique for type of product • Nutritional information is provided but is not what gets customers attention

More Related