kodiak cakes
Download
Skip this Video
Download Presentation
Kodiak Cakes

Loading in 2 Seconds...

play fullscreen
1 / 7

Kodiak Cakes - PowerPoint PPT Presentation


  • 166 Views
  • Uploaded on

Kodiak Cakes. Shark Tank Branding Example. I am & t hey are Berry Good. Product Positioning. Flapjack & Waffle Mix 100% all whole grain No added fats or sugars Easy to Make: Just add water Also make syrups, brownies, muffins, & dessert mixes. Kodiak Cakes. Unleash Your Inner Bear.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Kodiak Cakes' - inari


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
kodiak cakes

Kodiak Cakes

Shark Tank

Branding Example

I am & they are

Berry Good

product positioning
Product Positioning
  • Flapjack & Waffle Mix
    • 100% all whole grain
    • No added fats or sugars
    • Easy to Make:
      • Just add water
  • Also make syrups, brownies, muffins, & dessert mixes
kodiak cakes1
Kodiak Cakes

Unleash Your

Inner Bear

  • Slogan & Company Logo are strong & outdoorsy
  • Supports the all-natural appeal of product
  • Unique for baking goods so it will standout in aisle amongst competitors
trade character berry good
Trade Character: Berry Good
  • Berry the Bear
  • Last name is good to reinforce quality of product
  • Playful bear to soften product image
  • Do Not Use Images with a Watermark
co branding strategy
Co-Branding Strategy
  • Complimentary Strategy:
    • Partner with Nestle Toll House and make chocolate chip products
    • Butterscotch, Peanut Butter, Mint, White Chocolate, Dark Chocolate & Milk Chocolate flavors
    • Products are complimentary because they are used together
product packaging
Product Packaging
  • Flapjack, Waffle, & Brownie mixes come in brown cardboard box
    • Define Product Identity
    • Facilitate, Storage, Use, & Convenience
      • Cook muffins in container
label
Label
  • Persuasive / Brand Label
    • Focus is on Product Identity
    • Logo is unique for type of product
    • Nutritional information is provided but is not what gets customers attention
ad