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Tourism in Bedfordshire. Jo-Ann Lloyd. A public private partnership. Tourism; £560m directly into the local economy, 10K jobs Partnership established in 2006 A true public private partnership A comprehensive review of tourism The formulation of tourism strategy

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A public private partnership
A public private partnership

  • Tourism; £560m directly into the local economy, 10K jobs

  • Partnership established in 2006

  • A true public private partnership

  • A comprehensive review of tourism

  • The formulation of tourism strategy

  • Strategy to deliver growth in tourism jobs

  • Enthusiasm, motivation, credibility


A complete partnership
A complete partnership

  • Public sector sharing responsibilities and funding

  • Creating an identity

  • Support for tourism businesses

  • Driving up standards

  • Bringing together tourism businesses


The brand
The brand

  • Experience Bedfordshire launched in 2007

  • A strong brand – a new website

  • Strong commercial focus

  • Opportunities for tourism businesses

  • Recognised regionally and nationally


Opportunities
Opportunities

  • Friends and Relatives

  • Product themes

  • Inward investment

  • Business tourism

  • Quality

  • Sustainable Tourism

  • 2012 Olympics


A more meaningful partnership
A more meaningful partnership

  • Industry engagement

  • STAG leadership

  • More commercial focus

  • Attraction and Accommodation forums

  • Meaningful support leading up to 2012

  • Representation for tourism businesses in Bedfordshire


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