Using TouchPoints to Engage and Inspire
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Using TouchPoints to Engage and Inspire. The Brief:. The Sun’s Multi Platform Offering. Under 35s Reading Behaviour. The Sun Newspaper. % of people reading. Source: Touchpoints 2014. Under 35s Reading Behaviour. The Sun Newspaper and iPad App. % of people reading.

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Using TouchPoints to Engage and Inspire

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Using touchpoints to engage and inspire

Using TouchPoints to Engage and Inspire


Using touchpoints to engage and inspire

The Brief:


Using touchpoints to engage and inspire

The Sun’s Multi Platform Offering


Using touchpoints to engage and inspire

Under 35s Reading Behaviour

The Sun Newspaper

% of people reading

Source: Touchpoints 2014


Using touchpoints to engage and inspire

Under 35s Reading Behaviour

The Sun Newspaper and iPad App

% of people reading

Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014


Using touchpoints to engage and inspire

Under 35s Reading Behaviour

The Sun Multi-Platform

% of people reading

Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014


Using touchpoints to engage and inspire

Opportunity 1: Early Birds

The Sun iPad App

% of people reading

Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014


Using touchpoints to engage and inspire

Opportunity 2: Afternoon Digest

The Sun Newspaper

% of people reading

Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014


Using touchpoints to engage and inspire

Opportunity 3: Evening Download

The Sun Website and Smartphone App

% of people reading

Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014


Using touchpoints to engage and inspire

Under 35s Mood in the Morning

% of Under 35s experiencing mood

Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014


Using touchpoints to engage and inspire

Under 35s Mood in the Afternoon

% of Under 35s experiencing mood

Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014


Using touchpoints to engage and inspire

Under 35s Mood in the Evening

% of Under 35s experiencing mood

Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014


Using touchpoints to engage and inspire

Creative Messaging: The Morning iPad

Using mood to inspire messaging and position


Using touchpoints to engage and inspire

Creative Messaging: The Afternoon Newspaper

Using mood to inspire messaging and position


Using touchpoints to engage and inspire

Creative Messaging: The Evening Website and Smartphone

Using mood to inspire messaging and position


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