1 / 11

Making life easier for you

Making life easier for you. Presented by: Loredana Marta and Andrei Cursaru. Content. Executive Summary Business Profile Market and Competitors Marketing and Public Relations Finance plan (Development) Profit and loss statement (Development ) Future outlook. Executive Summary-USP.

Download Presentation

Making life easier for you

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Making life easier for you Presented by: Loredana Marta and Andrei Cursaru

  2. Content • Executive Summary • Business Profile • Market and Competitors • Marketing and Public Relations • Finance plan (Development) • Profit and loss statement (Development) • Future outlook

  3. Executive Summary-USP What is this product? • Disposable thermometer • Fever indicator patch • Color symbolizes stages of sickness Why do you need it? • hyginical • efficient • user friendly • practicalandportable

  4. Executive Summary-Technical How does it work? • Process liquid to solid=crystallization • More temperature=> liquid phase low- Violet, Red • More temperature=>solid phase high-Blue

  5. Executive Summary-Corporate Identiy Corporate Identity Corporate Communication Name:Paracelsius Slogan: Making life easier for youAdvertising: Propaganda, Internet Media, Fliers with product sample Corporate Behavior Ownership Performance and client orientation, Supplier and employee friendly Corporate Design User friendly, Clean and effectiveimage of the product

  6. Business Profile • Legal form: Limited liability company • Team and team roles: Andrei Cursaru: CEO Thomas Caganek: Research and Development Max Spohn: Finance Erik Sulimma: Marketing Christian Schmidt: Customer Service • Location: Outskirts of Vienna • Value of chain: Sales and marketing of Paracelsisus

  7. Market and Competitors • Characteristics of market branch: Pharmaceutical medicine • Target customers: • Children, retirementhomes, peoplewithdisabilities, travelers, athletes, first-aidkit • Market analysis: Debatable • Competitor analysis: Fever Bugz and Kangdi

  8. Marketing and Public Relations • Price calculation: 10 EUR pack of 15 pieces, 1 EUR one patch • Distribution: Pharmacies, Kindergartens • Advertising concept: • Mouth propaganda-Doctors recommendation • Internet media • Fliers with samples • Medicinal magazines

  9. In Development Finance plan: • Expected Turnover in year 1, and the next 5 years • Expected break even point • Expected costs ( fixed and variable) • Financial needs in founding phase • Loan Profit and loss statement

  10. Future outlook • Positive developments: End of May-Prototype • Negative developments: Production • Product development: Fluorescentchemicals • Diversification, expansion: Focus more on customers (Ex. athletes, travelers) • Strategies on a European scale: • National scale Austria for testing (1 year) • German speaking regions(3 years) • S-W Europe (5 years)

  11. Thank you for your attention!

More Related