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Repositioning the High Street Dr Steve Millington Prof Cathy Parker [email protected] Presentation Structure. Introduction Repositioning Collecting data Conclusions examples. Source: http ://news.bbcimg.co.uk/media/images/49738000/jpg/_49738810_3368412.jpg.

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Repositioning the high street dr steve millington prof cathy parker s millington@mmu ac uk

Repositioning the High Street

Dr Steve Millington Prof Cathy Parker

[email protected]


Presentation structure
Presentation Structure

  • Introduction

  • Repositioning

  • Collecting data

  • Conclusions

    • examples

Source: http://news.bbcimg.co.uk/media/images/49738000/jpg/_49738810_3368412.jpg


Repositioning

Anticipating and adapting to change

But how does a place reposition itself?

What are the practical steps it can take?

repositioning



What is repositioning academic view
What is repositioning: academic view

  • A strategy to:

    • counteract decline (Smith, 2004)

    • enable places to identify distinct capabilities and develop competitive advantages (Kavaratzis& Ashworth, 2008;Edensor, 1998)

  • Accommodating future trends

    • ageing population

    • growth of e-commerce


What is your current position
What is your current position?

  • Traditional metrics:

    • Vacancy rates and pedestrian flow perceived to be most useful (easiest to collect)

  • These do not always reflect actual performance:

    • retail turnover (sales)

  • Cannot help planning and adapting for change:

    • catchment / demographic change


Mismatch

Academic/policy view on strategic repositioning not reflected by the type of data collected on high streets in practice

mismatch


1 in 18

Number of local authorities surveyed by NRPF who thought demographic information should be collected as part of any ‘health check’

1 in 18


Repositioning in practice
Repositioning in practice

  • Local Authorities lack sufficient resources to fulfil the data requirements of repositioning, ‘Health Checks’, or even what they themselves want/need to monitor (NRPF, 2000)

  • Lack of evidence / data undermines ability to challenge OOT development etc. and to ensure Local Plans are updated in line with structural changes in retail/catchment (NRPF, 2000)


Repositioning in practice for hsuk2020 nppf 2012
Repositioning in practice for HSUK2020 (NPPF, 2012)

  • Where is your high street now?

  • Are conditions are improving, static or declining?

  • Where are you in “a network and hierarchy of centres that is resilient to anticipated future economic changes”?

  • Where town centres are in decline are local planning authorities planning positively for their future to encourage economic activity?


Sustainable high streets need to gather own data

The guidance recommends you do this, but provides little direction on how: therefore;

Sustainable high streets need to gather own data


Collecting data
Collecting data direction on how: therefore;


Vital and viable town centres urbed ppg6 etc
Vital direction on how: therefore;and Viable Town Centres (URBED, PPG6 etc)

  • Pedestrian footfall

  • Diversity of uses and change

  • Quality of built environment

  • Recent and proposed investment

  • Accessibility

  • Attitudes and perceptions

  • Retailer representation and demand

  • Commercial yields and retail rents

  • Vacancy rates

  • Cultural and social events

  • Leisure and cultural facilities

  • Town centre residential population

  • Employment in the town centre

  • Street safety

  • Sense of place


Collecting data audit
Collecting data: audit direction on how: therefore;

  • What data have you got?

  • Who has got data?

  • What data should you have?

  • Where do you access data?

  • Do you have the skills to access the data

  • What do you do with data?

In-house

In partnership

Freely available

Commercially available


Not worth it direction on how: therefore;!

Get on with it!

Forget it!

Live with it!


Consultation vitality and viability factors
Consultation: vitality and viability factors direction on how: therefore;

  • ACTIVITY HOURS

  • APPEARANCE

  • RETAILERS

  • VISION&STRATEGY

  • EXPERIENCE

  • MANAGEMENT

  • MERCHANDISE

  • NECESSITIES

  • NETWORKS & PARTNERSHIPS WITH COUNCIL

  • DIVERSITY

  • WALKING

  • ENTERTAINMENT AND LEISURE

  • ATTRACTIVENESS

  • PLACE ASSURANCE

  • ACCESSIBLE

  • PLACE MARKETING

  • RECREATIONAL SPACE

  • LIVEABLE

  • ADAPTABILITY


Consultation repositioning factors
Consultation: repositioning factors direction on how: therefore;

  • Opening hours

  • Shopping hours

  • Evening / Morning economy

  • Market Rasen servicing needs of commuters

  • ACTIVITY HOURS

  • APPEARANCE

  • RETAILERS

  • VISION&STRATEGY

  • EXPERIENCE

  • MANAGEMENT

  • MERCHANDISE

  • NECESSITIES

  • NETWORKS & PARTNERSHIPS WITH COUNCIL

  • DIVERSITY

  • WALKING

  • ENTERTAINMENT AND LEISURE

  • ATTRACTIVENESS

  • PLACE ASSURANCE

  • ACCESSIBLE

  • PLACE MARKETING

  • RECREATIONAL SPACE

  • LIVEABLE

  • ADAPTABILITY


Consultation repositioning factors1
Consultation: repositioning factors direction on how: therefore;

  • Retailer offer

  • Retailer representation

  • Holmfirth trying to attract younger people to work in the centre

  • ACTIVITY HOURS

  • APPEARANCE

  • RETAILERS

  • VISION&STRATEGY

  • EXPERIENCE

  • MANAGEMENT

  • MERCHANDISE

  • NECESSITIES

  • NETWORKS & PARTNERSHIPS WITH COUNCIL

  • DIVERSITY

  • WALKING

  • ENTERTAINMENT AND LEISURE

  • ATTRACTIVENESS

  • PLACE ASSURANCE

  • ACCESSIBLE

  • PLACE MARKETING

  • RECREATIONAL SPACE

  • LIVEABLE

  • ADAPTABILITY


Consultation repositioning factors2
Consultation: repositioning factors direction on how: therefore;

  • ACTIVITY HOURS

  • APPEARANCE

  • RETAILERS

  • VISION&STRATEGY

  • EXPERIENCE

  • MANAGEMENT

  • MERCHANDISE

  • NECESSITIES

  • NETWORKS & PARTNERSHIPS WITH COUNCIL

  • DIVERSITY

  • WALKING

  • ENTERTAINMENT AND LEISURE

  • ATTRACTIVENESS

  • PLACE ASSURANCE

  • ACCESSIBLE

  • PLACE MARKETING

  • RECREATIONAL SPACE

  • LIVEABLE

  • ADAPTABILITY

  • Range and quality of goods or assortments

  • Ballymena moving to a visitor economy – existing retailers providing merchandise to service tourist demand


Consultation repositioning factors3
Consultation: repositioning factors direction on how: therefore;

  • Multi/mono-functional high streets

  • Connectivity

  • Liveability

  • Walkability

  • Altrincham repurposing historic built environment

  • ACTIVITY HOURS

  • APPEARANCE

  • RETAILERS

  • VISION&STRATEGY

  • EXPERIENCE

  • MANAGEMENT

  • MERCHANDISE

  • NECESSITIES

  • NETWORKS & PARTNERSHIPS WITH COUNCIL

  • DIVERSITY

  • WALKING

  • ENTERTAINMENT AND LEISURE

  • ATTRACTIVENESS

  • PLACE ASSURANCE

  • ACCESSIBLE

  • PLACE MARKETING

  • RECREATIONAL SPACE

  • LIVEABLE

  • ADAPTABILITY


Repositioning evidence and data
Repositioning: evidence and data direction on how: therefore;

  • Merchandise

    • Working with existing business to adapt

  • Activity hours

    • Business owners

    • Deliveries

  • Retailers:

    • Attract new entrants

    • Removing barriers to entry

  • Liveability

    • Planning, property owners

    • Conservation

    • Vision/leadership


Conclusion places need to
Conclusion: places need to… direction on how: therefore;

  • Understanding their customers

  • Understand their catchment more effectively

  • Understand how demographic and other trends will impact on their centre

  • And so ….


Example key catchment stats

Income direction on how: therefore;

Age

Education

Car ownership

Employment

Example: key catchment stats


Key demographic indicators
Key demographic indicators direction on how: therefore;

  • Neighbourhood LSOA/MSOA

Primary Catchment

Secondary Catchment 5kms

Tertiary Catchment 10-20kms

Outer Catchment

  • Ward/LA

  • Sub-regional/county level

  • Regional/national


2008 Small Area Estimates – Income (ONS) direction on how: therefore;

http://www.neighbourhood.statistics.gov.uk/HTMLDocs/incomeestimates.html


Congleton direction on how: therefore;

Alsager


Congleton direction on how: therefore;

Alsager


Altrincham direction on how: therefore;


Calls to action

Useful links direction on how: therefore;

Help and training as part of the project

Workshops through IPM Masterclass in Place Intelligence

Calls to action


Masterclass in place intelligence and forecasting
Masterclass direction on how: therefore;in place intelligence and forecasting

  • Collation, evaluation and analysis of place related secondary data.

  • Production of meaningful information from secondary data

  • Synthesising (displaying) data and dissemination

  • Forecasting

  • Modelling and scenario planning

  • http://www.business.mmu.ac.uk/crpcc/executive-education.php


Useful links
Useful direction on how: therefore;links

  • Index of Multiple Deprivation

    • https://www.gov.uk/government/collections/english-indices-of-deprivation

  • Neighbourhood Statistics

    • http://www.neighbourhood.statistics.gov.uk/dissemination/

  • Minimum Distance to Services

    • https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/246458/OA_2012.csv/preview

  • Historic Census data

    • http://casweb.mimas.ac.uk/

  • UK Crime Stats

    • http://www.ukcrimestats.com/


Free mapping opensource stack
Free Mapping direction on how: therefore;Opensource Stack

  • http://postgis.net/

  • http://www.qgis.org/en/site/

  • Boundary data

  • http://saspac.org/2012/10/30/2011-census-boundaries-spatial-data-and-lookups/


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