Marketing Plan for the Sirius Programme

1. Marketing Plan for the Sirius Programme September 2013

2. The Sirius Programme is a 12-month start-up package – one of the most wide-ranging of its kind in the world, and the best in Europe

3. 01 What isit? The Sirius Programme aims to bring the world’s best entrepreneurial potential to the UK, enabling talented graduates and post graduates to build and grow their business, from idea to reality. Successful applicants receive • £12,000 financial contribution • A place in one of the best business accelerator programmes • Mentoring • Support to gain clients and funding • Logistical help in relocating to the UK • Visa endorsement

4. Target audience Key information 02 Who can apply • Recent graduates or final year students • Applications from all countries around the world • Have an early stage business idea or advanced business plan • Want to set up and grow a business in the UK • Alumni & university contacts & relevant organisations Start date for programme launch 9th September 2013 • A 12 month programme • Apply with a business idea or business plan • 100 places available - Sept 13 - March 14 • Want applications who can join immediately • Judging each month from Oct - Jan 2014 • Final deadline 15 January 2014 How to apply • online @ www.siriusprogramme.com

5. 03 Sirius Programme Marketing: Create and use social media and online toolkit, video, press notices and content to help global promotion Objective: to reach as many graduate entrepreneurs as possible - put 100 of the most talented into the Sirius Programme Offer: a competition - enter the business plan/idea competition and join the Sirius Programme Channels: Social media, press and media (not paid). Leverage the social media toolkit, distribute via stakeholders (e.g. ask Universities to promote via their own channels) Results: 100 talented winners

6. SOCIAL MEDIA - platforms, integration & stakeholder management VIDEO - animated 1 minute video selling benefits of the programme EVENT -- stand designs & flyers TOOLKIT -flyers, EDM, - social media posts, fb, twitter - powerpoint - HTML CASE STUDIES - video and written Marketing Campaign Materials ROADSHOWS & GAMING - Run these in each market • PRESS • Press notice • Media handling CREATIVE RESOURCE -translations bespoke work by local agencies - source files -guidelines EVENT - online site with application form, community forum and twitter channel EVALUATION -measurement social media

7. Social Media Example

8. 04 In-market promotion Roadshows • Present Programme at Universities or other organisations • Posts or Talent Scouts to visit and arrange • Target those who want to become entrepreneurs • Run as many as possible globally - use flyers & video • 'Pitch off' events in targeted universities • Use social media to promote and generate interest Date for delivery September 2013 - January 2014 Experiential activity • A gaming and headsets technology - play to win • Latest UK technology using EEG - mind/brain controlled game • UKTI can ship anywhere in the world • At location - requirement is screen and laptop • Low cost set-up

9. 05 What we would like from you In development • Case study videos to use on UKTI online sites or post via stakeholders • Re-use content to help promote the programme • Send flyers, newsletters or emails to stakeholders - for use in their own channels • Video animation to be used at events or online to promote the programme • Roadshows to run in market to help promote directly to graduates • Use gaming technology to create interest at roadshows or other events Date for delivery September 2013 - January 2014 Social Media • Utilise UKTI/FCO channels • Retweet where possible and use this twitter handle #siriusUK • Ask your stakeholders to post social media and content • Report back on success, this will help us with evaluation • New ideas where we can help you, let us know

10. 06 Entrepreneur Festival Graduate Entrepreneurs Festival - Manchester The 3 day event was a mixture of adrenaline, motivation and energy like you would not believe. Who thought presentations and panels could deliver such an impact to an audience. The speakers presented from the heart and full of emotion, with a mixture of older generation entrepreneurs to a 21 year old millionaire, VC and angel investors along with our key note speakers - Lord Bilimoria and Lee Strafford - co-founder of PlusNet. There was a 9am-10pm daily schedule and offered mentoring, presentations, 1-1s, visits to local companies and to Old Trafford. The feedback has been amazing from the students with one quoting "I have been to many of these type of events around the world and this is the best one, it is amazing, so motivating and well organised". And as you can imagine a lot of conversations were happening on social media/twitter, and all immensely positive. 170 graduates arrived from over 43 countries, they spent their time, working in teams to develop the best business idea they could for the pitch competition. There was a buzz of excitement at the awards dinner on Friday where the winners were announced in the evening We launched the Sirius Programme at the event, with 61 media placements and filmed by BBC breakfast news - visit http://www.bbc.co.uk/news/business-23959258 Thanks to all involved for helping us deliver an amazing event. Paola Cuneo. 4-6 September

11. Any Questions Contact Paola Cuneo - Director Alessio Bortone - Talent Scout Nicola Parry - Marketing