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Capabilities Overview and Case Studies

Back-to-School Survey of the College Millennial Consumers. Capabilities Overview and Case Studies. 2013 CMCs Back-to-School Survey. Student Insights. Source: Fluent 2013 research. College Millennials surveyed (n=1,010). 2. 8. How Do They Feel About Their Financial Situation?.

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Capabilities Overview and Case Studies

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  1. Back-to-School Survey of the College Millennial Consumers Capabilities Overview and Case Studies

  2. 2013 CMCs Back-to-School Survey Student Insights Source: Fluent 2013 research. College Millennials surveyed (n=1,010) 2 8

  3. How Do They Feel About Their Financial Situation? Student Insights Source: Fluent 2013 research. College Millennials surveyed (n=1,010) 2 8

  4. How Do They Feel About Their Financial Situation? Student Insights Source: Fluent 2013 research. College Millennials surveyed (n=1,010) 2 8

  5. How Will They Fund Expenses? Student Insights Source: Fluent 2013 research. College Millennials surveyed (n=1,010) 2 8

  6. What Are They Spending On the Most? Student Insights Source: Fluent 2013 research. College Millennials surveyed (n=1,010) 2 8

  7. Where Are They Willing to Splurge a Little (a very little) Student Insights Source: Fluent 2013 research. College Millennials surveyed (n=1,010) 2 8

  8. What Influences Their Buying Decisions the Most? Student Insights Source: Fluent 2013 research. College Millennials surveyed (n=1,010) 2 8

  9. We are Fluent Student Insights Specializing in “translating brands for the college world,” Fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. Fluent capabilities include: campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. www.fluentgrp.com The Company We Keep 2 7

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