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CCT 355: E-Business Technologies. Class 9 : Business Model Generation : Design and Evaluation. Administration. Quick overview of concepts leading to business model design/evaluation exercise using your final project (so start thinking about this right now so you can start in a bit.).

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Cct 355 e business technologies

CCT 355: E-Business Technologies

Class 9: Business Model Generation : Design and Evaluation


Administration
Administration

  • Quick overview of concepts leading to business model design/evaluation exercise using your final project (so start thinking about this right now so you can start in a bit.)


Business model as narrative
Business model as narrative

  • What’s the story?

  • Who is the audience?

  • How do I effectively relay story to audience?

  • How are future models represented?

  • Importance of scenarios and visual layout/thinking in process – even (especially?) if it’s sketchy


5 phases
5 Phases

  • Mobilize

  • Understand

  • Design

  • Implement

  • Manage

  • Your project = mostly the first three


Empathy map
Empathy Map

  • What does customer see?

  • What does customer here?

  • What do they really feel?

  • What do they do?

  • What is source of customer pain?

  • What is source of customer gain?


Designing models to meet needs
Designing models to meet needs

  • Resource driven changes

  • Offer driven changes

  • Customer driven changes

  • Finance driven changes

  • Multiple changes


Swot review
SWOT Review

  • Strengths Weaknesses Opportunities Threats

  • Strengths/Weakness – Internal

  • Opportunities/Threats – External

  • Strengths/Opportunities – Helpful

  • Weaknesses/Threats - Harmful


Blue ocean
Blue Ocean

  • Eliminate

  • Reduce

  • Raise

  • Create

  • Cirque du Soleil example (and a few disagreements.)


In class assignment
In class assignment

  • Quickly sketch out changes you’re proposing using the BMG model

  • Pairing of groups – evaluate the other’s model using SWOT/Blue Ocean

  • Note suggestions for improvement on others’ project.


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