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KVCR FM/TV/FNX. Path to Increasing Service and Sustainability. Boosting Revenues and Securing Ongoing Funding. Grow the Member Base Maximize Underwriting Possibilities Develop & Redefine KVCR Foundation Explore Marketing Opportunities. Goal 1: Increasing Revenue.

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kvcr fm tv fnx

KVCR FM/TV/FNX

Path to Increasing Service

and Sustainability

boosting revenues and securing ongoing funding
Boosting Revenues and Securing Ongoing Funding
  • Grow the Member Base
  • Maximize Underwriting Possibilities
  • Develop & Redefine KVCR Foundation
  • Explore Marketing Opportunities
goal 1 increasing revenue
Goal 1: Increasing Revenue
  • Grow Membership & Increase Underwriting
  • Identify and Pursue More Grants
  • Explore Additional Tribal Gifts
  • Optimize Fees – Maximize Income Potential from Facility Rentals and Use
administrative actions to optimize expenditures
Administrative Actionsto Optimize Expenditures
  • Identify/Apply Overhead Costs To Grants
  • Itemize Expenses per Project
  • Develop Viable Multi-Year Financial & Staffing Plans
goal 2 build kvcr s community presence
Goal 2: Build KVCR\'s Community Presence
  • Step Up Community Engagement
  • Embrace Community and Increase Visibility
  • Improve Diversity in TV/Radio Content to Proportionately Reflect Community

ACTION:

goal 3 strengthen kvcr s production capacities
Goal 3: Strengthen KVCR’s Production Capacities
  • Increase In-House Productions
  • Increase Diversity of Local Content
  • Establish KVCR as a National Content Source

ACTION:

goal 4 grow fnx
Goal 4:Grow FNX
  • Increase Community Engagement
  • Explore Funding Options
  • Increase in-House Productions
  • Expand Programming to 1500 hours
  • Establish FNX as a Major National Network

ACTION:

goal 5 optimize organizational structure
Goal 5: Optimize Organizational Structure
  • Study and Evaluate KVCR Staff Structure
  • Redefine KVCR Foundation Board
  • Create a Foundation Director Position
kvcr tv channel 24
KVCR/TV Channel 24
  • KVCR/TV Programming and Audience is Healthy
  • Programming Continues to Evolve
  • Localism in Production is Increasing
  • Viewership Continues Growing
l a pbs station trends
L.A. PBS Station Trends

2007 – 2013: KVCR Grows, Others Decline

fnx first nations experience
FNX – First Nations Experience
  • Verizon, and Direct TV – Southern California, LA Area
  • WYCC-PBS – Chicago, IL / and Northwestern Indiana
  • KUAC – Fairbanks, Alaska
  • KEET TV – Northern California
  • KJHP-LP – Morongo Valley
  • LPTV – Lakeland, Minnesota
  • Reservation Transponder – Shoshoni, WY
  • Coming Soon: Utah, CATV-47 Cheyenne/Arapahoe, AZ, WI, Navajo Nation
slide12

FNX Acquisitions & Programming

  • Content Has Grown from 50 to 500 Hours
  • Need to Refresh Content thru End of FY14
  • Immediate = 1,500 to 4,000 Hours of Programming
  • Long Term = Establish FNX as Major National Network
kvcr fm 91 91
KVCR/FM 91.9
  • Audience and Team Growth
  • Programming
  • Outreach
  • Grants
  • Cross Programming/Promotion
slide19

Members in FY 2014 = 6-Month Snapshot of Current Members as of January 28, 2014

  • FY 2015 = 5% Projection Based on Membership Trends
slide20

Number of members in FY 2014 = 6 month snapshot of current members as of January 28, 2014

  • FY 2015 = 5% projection based on membership trends
slide21

Growing KVCR Membership in FY 2015

  • 5% Projected Membership Growth by FY2015
  • Initial Tele-fundraising campaign target of Recapturing 900 Lapsed Members
  • Continue with Mail Campaign to Acquire New Donors, Averaging 600 New Donors per Campaign Year
  • Build and Launch Social Media Fundraising Campaign
kvcr underwriting
KVCR Underwriting
  • For the Past Two Years, KVCR/FM/TV/FNX has had only one Underwriting Representative
  • Goal is to Maximize Potential Revenue thru Team Building
underwriting revenue
Underwriting Revenue

Income/Revenue

underwriting potential
Underwriting Potential

Underwriting by $100,000

Revenue Projections Based on Current

Underwriting Trends

what we re doing
What We’re Doing
  • Increase Engagement with SBCCD and Community Sectors Increase Academic and Professional Support
  • Increasing Internship Opportunities
  • Cultivating HS Student Pipelines to SBVC
  • Developing New Partnerships with Additional Institutions – CSUSB, UCR, La Sierra Univ. and Others
intern program volunteers
Intern Program & Volunteers
  • Working with More Local Schools and Universities
  • Mentoring Students Through Current Projects Offering Hands-on Professional Experience
      • On-Air Promotion, Production and News Reporting
      • Web Development
      • Creating In-House Animation
in review
In Review
  • Focus – Community Matters & Localism
  • Strengthen KVCR Service and Brand – Uniting KVCR FM/TV/FNX thru Cross-Promotion & Programming
  • Elevate KVCR Profile – More Civic Participation and Visibility, Polish the Gem of the I.E.
  • Increase Membership and Underwriting Revenues
  • Financial and Staff Planning for Sustainability
path to the future
Path to The Future
  • Focus More on Community Content
  • Embrace and Reflect Diverse Communities
  • Reach Out to City and County Governments,

Local Schools, Colleges and Universities

  • Increase Partnerships with Other Cultural, Arts and Educational Institutions