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KVCR FM/TV/FNX. Path to Increasing Service and Sustainability. Boosting Revenues and Securing Ongoing Funding. Grow the Member Base Maximize Underwriting Possibilities Develop & Redefine KVCR Foundation Explore Marketing Opportunities. Goal 1: Increasing Revenue.

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Kvcr fm tv fnx

KVCR FM/TV/FNX

Path to Increasing Service

and Sustainability


Boosting revenues and securing ongoing funding
Boosting Revenues and Securing Ongoing Funding

  • Grow the Member Base

  • Maximize Underwriting Possibilities

  • Develop & Redefine KVCR Foundation

  • Explore Marketing Opportunities


Goal 1 increasing revenue
Goal 1: Increasing Revenue

  • Grow Membership & Increase Underwriting

  • Identify and Pursue More Grants

  • Explore Additional Tribal Gifts

  • Optimize Fees – Maximize Income Potential from Facility Rentals and Use


Administrative actions to optimize expenditures
Administrative Actionsto Optimize Expenditures

  • Identify/Apply Overhead Costs To Grants

  • Itemize Expenses per Project

  • Develop Viable Multi-Year Financial & Staffing Plans


Goal 2 build kvcr s community presence
Goal 2: Build KVCR's Community Presence

  • Step Up Community Engagement

  • Embrace Community and Increase Visibility

  • Improve Diversity in TV/Radio Content to Proportionately Reflect Community

ACTION:


Goal 3 strengthen kvcr s production capacities
Goal 3: Strengthen KVCR’s Production Capacities

  • Increase In-House Productions

  • Increase Diversity of Local Content

  • Establish KVCR as a National Content Source

ACTION:


Goal 4 grow fnx
Goal 4:Grow FNX

  • Increase Community Engagement

  • Explore Funding Options

  • Increase in-House Productions

  • Expand Programming to 1500 hours

  • Establish FNX as a Major National Network

ACTION:


Goal 5 optimize organizational structure
Goal 5: Optimize Organizational Structure

  • Study and Evaluate KVCR Staff Structure

  • Redefine KVCR Foundation Board

  • Create a Foundation Director Position


Kvcr tv channel 24
KVCR/TV Channel 24

  • KVCR/TV Programming and Audience is Healthy

  • Programming Continues to Evolve

  • Localism in Production is Increasing

  • Viewership Continues Growing


L a pbs station trends
L.A. PBS Station Trends

2007 – 2013: KVCR Grows, Others Decline


Fnx first nations experience
FNX – First Nations Experience

  • Verizon, and Direct TV – Southern California, LA Area

  • WYCC-PBS – Chicago, IL / and Northwestern Indiana

  • KUAC – Fairbanks, Alaska

  • KEET TV – Northern California

  • KJHP-LP – Morongo Valley

  • LPTV – Lakeland, Minnesota

  • Reservation Transponder – Shoshoni, WY

  • Coming Soon: Utah, CATV-47 Cheyenne/Arapahoe, AZ, WI, Navajo Nation


FNX Acquisitions & Programming

  • Content Has Grown from 50 to 500 Hours

  • Need to Refresh Content thru End of FY14

  • Immediate = 1,500 to 4,000 Hours of Programming

  • Long Term = Establish FNX as Major National Network



Kvcr fm 91 91
KVCR/FM 91.9

  • Audience and Team Growth

  • Programming

  • Outreach

  • Grants

  • Cross Programming/Promotion


Kvcr radio audience growth
KVCR Radio Audience Growth


KVCR Radio Audience Growth





  • 5% Projected Membership Growth by FY2015

  • Initial Tele-fundraising campaign target of Recapturing 900 Lapsed Members

  • Continue with Mail Campaign to Acquire New Donors, Averaging 600 New Donors per Campaign Year

  • Build and Launch Social Media Fundraising Campaign


Kvcr underwriting
KVCR Underwriting members as of January 28, 2014

  • For the Past Two Years, KVCR/FM/TV/FNX has had only one Underwriting Representative

  • Goal is to Maximize Potential Revenue thru Team Building


Underwriting revenue
Underwriting Revenue members as of January 28, 2014

Income/Revenue


Underwriting potential
Underwriting Potential members as of January 28, 2014

Underwriting by $100,000

Revenue Projections Based on Current

Underwriting Trends


What we re doing
What members as of January 28, 2014We’re Doing

  • Increase Engagement with SBCCD and Community Sectors Increase Academic and Professional Support

  • Increasing Internship Opportunities

  • Cultivating HS Student Pipelines to SBVC

  • Developing New Partnerships with Additional Institutions – CSUSB, UCR, La Sierra Univ. and Others


Intern program volunteers
Intern Program & Volunteers members as of January 28, 2014

  • Working with More Local Schools and Universities

  • Mentoring Students Through Current Projects Offering Hands-on Professional Experience

    • On-Air Promotion, Production and News Reporting

    • Web Development

    • Creating In-House Animation


In review
In Review members as of January 28, 2014

  • Focus – Community Matters & Localism

  • Strengthen KVCR Service and Brand – Uniting KVCR FM/TV/FNX thru Cross-Promotion & Programming

  • Elevate KVCR Profile – More Civic Participation and Visibility, Polish the Gem of the I.E.

  • Increase Membership and Underwriting Revenues

  • Financial and Staff Planning for Sustainability


Path to the future
Path to The Future members as of January 28, 2014

  • Focus More on Community Content

  • Embrace and Reflect Diverse Communities

  • Reach Out to City and County Governments,

    Local Schools, Colleges and Universities

  • Increase Partnerships with Other Cultural, Arts and Educational Institutions