Internet Marketing Guide - How To Do Internet Marketing

2. Copyright ©All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. of their respective owners. The COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. The Internet Marketing Startup

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5. Introduction Internet marketing is something a lot of people are interested in getting started in, but their eyes glaze over once they hear terms like FTP, domai? ?a?es, hosti?g, script i?stallatio?… all those ter?s that all internet marketers have to learn eventually, but seem so daunting to a beginner. In this guide, you’re going to learn about some of the most important things you’ll need to know as a newbie to internet marketing. We’re going to cover topics such as domain names, hosting, graphics, images, FTP and much more. We’ll cover most of the basics that you need to get started in internet marketing. Everyone’s a pup at the startup. Are you ready to run with the big dogs? Then let’s get started! The Internet Marketing Startup

6. Domain Name Registration and Management The first thing you’ll likely need to know is how to get a domain name. Your domain name is your website’s street address, basically. It tells web browsers how to find your website. A domain name looks like this >> your-domain.com It’s web address would look like this >> http://www.your-domain.com While you could get away with using a web address such as: http://www.wordpress.com/your-business-name The fact is there are some problems with this. First of all, it doesn’t look as professional as using your own domain. If you’re hosting on a free platform like WordPress or Blogger, you may find people aren’t as likely to trust you, especially if you’re selling something. Another potential problem is that free hosts have a variety of different rules you must follow. Some of them don’t allow you to use advertisements on your site. Others don’t allow you to use plugins. These rules and limitations can be extremely restrictive and hamper your marketing efforts greatly. The Internet Marketing Startup

7. Finally, if you don’t have your own domain on your own hosting, you will be extremely limited with what you can accomplish with your website itself. Running WordPress on your own domain will allow you to use custom themes and plugins on your site, for example. While hosting on the WordPress servers limits you quite severely. There are many different places to buy a domain, but not all are created equal. Some have higher fees than others, while some use tricky or deceptive means to entice buyers to use their services. The most commonly used registrar by internet marketers is: >> https://www.namecheap.com/ NameCheap has very fair prices, and they are known for being honest and having excellent customer service. Additionally, you can Google “NameCheap coupon and you will get a discount code that will take a fair amount of the purchase price of a new domain name. The Internet Marketing Startup

8. WhoisGuard NameCheap offers a service called WhoisGuard that comes free with a brand new domain. What is WhoisGuard? Well, it protects your private information from potentially prying eyes, spammers and stalkers. This service is absolutely invaluable when it comes to privacy. There are a couple of minor potential drawbacks to using it. Some people may not trust you if you use it, so it may slightly lessen sales. But the odds of someone checking your WHOIS information before they buy from you are relatively slim. Additionally, some people say Google may penalize your site if you are using WhoisGuard, but there is no real evidence of this. It is purely anecdotal. This is nothing to worry about for most people, and unless you are in an extremely competitive niche SEO wise, it’s not worth considering. If you don’t want to risk disgruntled customers or crazy stalkers showing up at your front door, this is a great way to protect yourself. The Internet Marketing Startup

9. Choosing a Domain First of all, don’t be suckered into buying anything but a domain that ends with the .com extension. It’s been proven that domains that end in other extensions have a tougher time ranking well in the search engines. Not only that, but if you want people to be able to remember your domain if they want to come back and have forgotten to bookmark it, you really need to have the .com version. It is what people instinctively visit. Ideally, you want to choose one of two types of domains: Short, unique and brandable Keyword rich A short, unique and brandable domain would be something that is one or two words, easy to spell and remember, unique enough to stand out in people’s minds so they remember it, and clever enough to be highly brandable. Here are some examples: Twitter.com Pinterest.com This type of domain is best for online stores, social media sites, and other types of sites that focus on products or services more than content. The Internet Marketing Startup

10. Keyword rich domains generally contain one major keyword phrase that you’d want to rank well for in the search engines. These don’t work as well for SEO as they used to, but are still beneficial to some degree. Examples would be: HowToBuildATreehouse.com FreeGroceryCoupons.com BestCasseroleRecipes.com I have no idea if any of those are currently being used, but they are examples of the types of domains you might want to get if you were trying to rank for those phrases. The Internet Marketing Startup

11. Hosting If you buy a domain name, you must have somewhere to host it. If your domain is your street address, your hosting is basically the building in which your company resides at that address. There are many reputable hosting companies to choose from, but perhaps the most popular among internet marketers is HostGator. >> http://www.HostGator.com HostGator has a very affordable plan called Baby Croc that costs about $10 per month and gives you all the space and bandwidth the average person can use. If you happen to use more than your server can handle, you may need to get a dedicated server, but if that becomes the case, you should hopefully be making more than enough money to afford it. HostGator also has the Fantastico system, which will allow you to install scripts such as WordPress with just a few mouse clicks and with ZERO knowledge of technical stuff like databases. The minimum specs you will need from your hosting company will depend on what you want to accomplish with it and how much traffic you think you’ll be getting, but most companies are fairly flexible. You can move up or down in plan size pretty much anytime if you find you need more options or if you’re paying too much for stuff you don’t need. The Internet Marketing Startup

12. At the very least you will probably want: FTP access Unlimited domains Unlimited or reasonable storage Unlimited or reasonable bandwidth Fantastico (for script installation) There are other features that come in handy, such as regular automatic backups to protect your websites in case of crash or hacking, but nothing is really critical. Most hosting companies these days will offer such features, anyway. The Internet Marketing Startup

13. cPanel One thing you may need to become acquainted with is cPanel. Your hosting company will probably provide some basic tutorials to help you learn to use it. But if you want to add new domains to your account, setup redirects, install software, etc., you will need to learn to use it. >> https://www.cpanel.net/products/cpanelwhm/cpanel11/tutorials.html The Internet Marketing Startup

14. FTP FTP, also known as File Transfer Protocol, is a method of transferring files to and from your hosting server. This is used for uploading images, HTML files, etc. You will need to use a FTP program if you need to transfer files, and unless you’re using WordPress (installed with Fantastic) exclusively, you will likely need to upload files at some point. There are some great free FTP programs available for most OS platforms. Very few people would need the features that come with paid FTP programs, anyway. Here are a few to check out: >> http://filezilla-project.org (Windows and Mac) >> http://www.coffeecup.com/free-ftp/ (Windows) >> https://www.smartftp.com (Windows) >> http://www.coreftp.com (Windows) Check the instructions that come with the individual programs to learn how to use them. Most are quite simple. The Internet Marketing Startup

15. Royalty Free Images Ah, images. Almost everyone uses them on their website at some point, but most people don’t understand how copyright works. If you make a mistake in this area, you could face fines of up to six figures and even jail time! (Yes, it really is that serious!) There are many sites that sell royalty-free images. (Note: Royalty-free does NOT mean free! It means you do not have to pay a royalty to the photographer each time the image is printed or viewed. You do still have to pay a one-time fee to use the image.) You must purchase a license for each and every photo you use, unless of course you have taken it yourself. The fee for an image can range from $1 (or less with special deals) to $25 per image or more, so it pays to shop around. Here are some popular stock photo sites: >> http://www.istockphoto.com >> http://www.DepositPhotos.com >> http://www.Shutterstock.com >> http://www.123rf.com The Internet Marketing Startup

16. Graphics Almost everyone needs some type of graphics on their site. This could be logos, banners, e-Book covers… the list goes o?. But graphics are o?e of the major driving forces of the internet, and if you can’t create them yourself, you could be paying quite a bit of money to have others do it for you. The best program for doing graphics, hands down, is Adobe Photoshop. You can purchase it for several hundred bucks, OR you can pay a monthly fee to access the Creative Cloud version. You can get Photoshop alone for about $10 per month, or if you pay more you can get Adobe’s other apps, too. >> https://creative.adobe.com/plans If you’d prefer to pay nothing, you can get a free program called GIMP that will do many of the same things as Photoshop, and it’s free. The cost, however, is that there are not even remotely the same number of tutorials and add-ons available for GIMP, making Photoshop a more efficient choice even for beginners. >> http://www.gimp.org The Internet Marketing Startup

17. Outsourcing Let’s say you’ve tried to create your own graphics or write your own content and you just can’t manage to do it well enough. Where do you turn? Outsourcing, of course! There are many websites you can use to find inexpensive designers, programmers, writers, editors, and more. You may have to pay as little as a few bucks for most services, as such services, while in demand, are also highly competitive among freelancers. There are simply far more people trying to work as freelancers than there are available jobs. It’s truly a buyer’s market! Here are a few places to find good freelancers: >> https://www.freelancer.com/ >> https://www.upwork.com/ >> http://www.fiverr.com When you hire someone, never pay 100% of the money upfront unless you know and trust the person completely. (Even if you do, never pay a large amount upfront. What if they ended up, heaven forbid, in the hospital or something? You’d be out a lot of money.) At most, pay 50% upfront for the work. This distributes the risk evenly between you and the worker. They are taking the risk that you might not The Internet Marketing Startup

18. pay the other 50% when they finish, and you are taking the risk of paying half upfront and them potentially not delivering. Be sure you both know each other’s expectations before money exchanges hands and before work begins. This will minimize hassles over things that should have been answered before hand. Some questions to ask: What is the estimated delivery date for the finished project? Do you have samples and references? How many revisions can I expect for the price? How much are additional revisions. Do you have any other special terms? The Internet Marketing Startup

19. Billing If you’re going to sell anything online, you need a way to let people pay you for it. Some people use a general credit card processor, but those usually require a credit check, sometimes an upfront deposit, and other hassles that take a while to get through. Enter places like PayPal. PayPal makes it easy for virtually anyone to take payments online, even by credit card, and a massive number of shopping carts and other eCommerce scripts are automatically integrated with it. This makes it the billing company of choice for most internet marketers. They got a bit of a bad reputation over freezing funds several years ago, but this has been happening less and less in recent years. So if you’ve been wary of them in the past, you might want to reconsider them. Their fees are some of the lowest around, and their ease of use is second to none. As long as you deliver to your customers what you say you will, you shouldn’t have any problems with PayPal. If you do, they will work with you to find an amicable solution for all parties involved. >> http://www.PayPal.com The Internet Marketing Startup

20. WordPress WordPress isn’t just a blogging platform, anymore. Using various themes, you can turn WordPress into a full-fledged website that rivals the appearance and functionality of just about any website you can think of. There are two main ways to use WordPress: Hosting on the WordPress web servers Hosting the script on your own hosting Keep in mind that WordPress does not allow commercial usage if you host on their servers, and you are also seriously limited on the number of themes and plugins you can use if you host on their servers, too. The only choice for a marketer is to host it on your own. When you host it yourself, you can control everything from the theme to the plugins to the advertising and marketing. You’re free to do basically whatever you want with the software on your own server. WordPress is daunting for most, but it’s really a very simple system to learn. Once you get the hang of the basics, you’ll discover that it’s a lot easier to use than you thought. In fact, it’s much easier to build a website with WordPress than it is to build one with HTML. The WordPress website has some excellent tutorials to help get you started: The Internet Marketing Startup

21. >> http://codex.wordpress.org/WordPress_Lessons If you need excellent themes, there are many available free through the WordPress system, or you can buy one from such places as: >> http://www.themeforest.net >> http://www.elegantthemes.com >> http://www.simplethemes.com >> http://www.studiopress.com >> http://www.woothemes.com The Internet Marketing Startup

22. Conclusion Everyone must start somewhere, and it takes the average newbie months to discover all the pieces of the puzzle that we’ve just presented in this guide. Now you can consider yourself way ahead of the game, because you’ve learned the basics in just a short time. Resources You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing The Internet Marketing Startup

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24. Get Unlimited Facebook,Instagram,YouTube Unique content! Create STUNNING 100 Quotes in 7 seconds! YouTube Rank Checker YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Internet marketing top sites Moz The Moz inbound marketing and SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand marketing. === Search engine land Search Engine Land is a news and information site for search engine marketing, searching issues, and the search engine industry === The Internet Marketing Startup

25. Seround table The mission of this site is to provide a single source for the reader to visit to locate the most interesting threads covered at the SEM forums. === Search engine watch Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. === Search engine journal SEJ covers the marketing world daily with in-depth subject guides, news reports, argumentative and observational articles by expert guest contributors. === Offer vault Offer Vault provides allows you to target the affiliate offers you want to explore and return results within seconds. Best of all, it is free and easy to use. === Ppc hero The PPC agency of experts that specializes in enterprise- level partnerships for continuous market expansion and growth. The Internet Marketing Startup

26. === Perform insider PACEDM is the de facto publication for executives in online marketing and advertising. === Trend hunter Trend Hunter - a place for insatiably curious people to share ideas and get inspired. === Work Smarter Not Harder! We all know that using internet marketing tools can help us get big success However, did you know that using best internet marketing tools is THE key element for real success of your business? The Internet Marketing Startup

27. Here is why we must use marketing tools: Use tools can help you Earn more money! Save more time! Because For almost every paid tool you can find a free alternative one! Use tools can save you time because when you have the best productivity tools, you add more hours to your day! Need more customers and more leads? You must know the best tools nowadays for you to collect emails fast and easy. Do you want your site to reach higher rankings? You will find in our guide top popular SEO tools for free and also paid ones. Do you feel that you waste a lot of time working on social media marketing? We have gathered in top tools the best top social marketing tools for to automate your social media marketing. Don't know which content to write for your audience? The Internet Marketing Startup

28. You can find in this guide top tools that give you top ideas to generate the best texts filled with interesting content. This big list of top internet marketing tools includes almost every tool you’ll ever need to master every aspect of a digital marketing campaign Feel free to share this guide with your friends! They will definitely be thankful! ALL 100 TOP TOOLS CATEGORIES Content Curation Tools Social Media Tools PPC Tools Content Optimization Tools Rank Tracking Tools Tops Keyword Research Tools The Internet Marketing Startup

29. Keywords Ideas Tools Technical Seo Tools Top Seo Tools Link Building Top Seo Tools Top Landing Pages Creators Twitter Trending Topics Twitter Tools For Images Twitter Hashtags Top Twitter Tools Top Facebook Tools Top Lead Generation Tools The Internet Marketing Startup

30. Top Autoresponders Tools Build Email List Tools Top Niche Research Tools Top Trends Tools Ecommerce Software Screen Capture Video Audio Tools Gif Creator Tools Free Banner Creators Tools Top Online Contests Tools Twitter Tools The Internet Marketing Startup

31. Twitter Analysis Management Tools Competitive Analysis Tools Backlink Investigation Tools Tools For Writers Instagram Tools Notifications Monitoring Tools New Launch Products Sites Question And Answer Sites Push Notification Tools Time Management Tools The Internet Marketing Startup

32. Webinars Tools Heatmap Analytics Tools Free Wordpress Tutorials Website Templates builder Tools Website Testing And Analysis Tools File Sharing And Data Storage Tools Brainstorming And Mind Mapping Tools Top Interstitial Traffic Networks Top Solo Ad Traffic Sources Top Native Ads Traffic Networks Top PPC Networks The Internet Marketing Startup

33. Top PPV CPV Networks Top Mobile Traffic Networks Infographic Submission Sites Free Video Submission Sites Free Article Submission Sites CPA CPM Aff Networks Mobile Marketing Tools Scraper Extractor Tools Support Tools Graphic and Design Tools The Internet Marketing Startup

34. Efficiency Tools Virtual Assistant Sites Top Outsourcing Tools Traffic Analysis Tools VPN Tools Integration Services Tools Social Media Analytics Tools Url Shortener Tools Content Ideation Tools Domain Name Idea Generators Domain Appraisal Tools The Internet Marketing Startup

35. Domain Email Tools Business Dashboard Tools Increasing Influence Payment Gateways Tools Project Management Tools Customer Support Website Monitoring Tools Form Builders Website Builders Image And Cliparts Sites Design Tools The Internet Marketing Startup

36. Video Creating Tools Surveys Top Outreach Tools Top Live Chat Tools YouTube Marketing Tools Mobile Marketing Tools Top Heatmaps Tools Top E-learning Platforms Top Content Tools Cloud File Storage Top Affiliate Marketing Sites The Internet Marketing Startup

37. Top Analytics Tools Top Social Advertising Tools Content Creation Tools Social Analytical Tools Monitoring Sharing Tools Internet Marketing Top Forums Internet Marketing Newsfeeds Internet Marketing Top Sites The Internet Marketing Startup