SOCIAL NETWORKING AND MARKETING

1. Eric Munyiri D61/75391/2012 LilianKathoki Esther K. Mwanzia    D61/79789/2012 Mathew Mutisya    D61/61053/2013 Sebastian Abuya    D61/79485/2012 KiruthiNjenga D61/61017/2013 SOCIAL NETWORKING AND MARKETING

2. What is Social Networking? • Many definitions • All deal with sharing of information to achieve social interaction • A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities.

3. Components of Social Networking • Web-based platforms • Can be used to inform, educate and engage customers

4. How Social Networking boosts business? Builds awareness • Connections via personal profiles, pages and groups. • Affordable, and geographically diversified. Distributes information • Share info freely. • Announce events freely. Creates community • Bring people together. • Community can be the best salespeople

5. How Social Networking boosts business? Low cost customer service • After sale support. • Talk to the customer. • Receive feedback. Boosts sales • Through the people recommendations. • Support.

6. Are You Ready for Social Networking? • Are your customers likely to be online? • Are you ready to handle negativity? • How will you incorporate this into people’s daily jobs? • How will you measure the results? • How long are you willing to give it a try? • What’s your willingness to experiment, take risks and adjust your plans?

7. What Are Your Goals? • Increase customer base • Generate leads • Drive sales • Build awareness • Make money from your content • Establish thought leadership • Educate customers • Customer-source part of your product development • Reach internal communication

9. Parts of a Social Networking Strategy • Identify your goals • Identify your target audience • Create a profile or brand • Find the social media that’s right for you • Plan a time frame • Include Search Engine Optimization (SEO) • Measure progress toward goals

10. Identify Your Target Market • Who are your customers? • What characteristics do they have? • What age group do they come from? • What are their spending or shopping habits? • Do they shop online? • What social media applications are they using?

11. Decide on appropriate social media applications • Which ones are your customers using? • Start with one • Understand it • utilize it effectively • expand your online presence • Write good and appropriate content • Build relationships • listen and engage with your followers

12. Plan the time frame • Map out a schedule for updating content • This should be accomplished on a regular basis • Follow the schedule

13. Include Search Engine Optimization (SEO) • Focus on Good Phrases • Avoid “Vanity” keywords • Use Google’s AdWords • Remember the value of repetition • Guide your content strategy

14. Develop a content strategy plan • Content should be both useful and usable by customers • Develop a plan for creating this type of content • Develop a plan for getting the content published • Not as easy as it sounds • Publishing or uploading content takes a dedicate effort on your part

15. Measure progress toward goals • Did we learn something about our customers that we didn’t know before? • Did our customers learn something about us? • Were we able to engage our customers in new conversations?

17. Social Networks • Twitter • Facebook • LinkeIn • Youtube • Instagram • Twitter • MySpace • Mag.nolia • Reddit • Wikipedia • Del.icio.us • Blinklist • Simpy • Hi5 • Flickr • Digg • Propeller

18. Social networking sites • Badoo: Based in London, Badoo is one of the top social networking sites in Europe. • Migente: A social networking site targeted at Latin America. • Orkut: Originally created by Google to compete with MySpace and Facebook, it has mainly caught hold in Brazil. • Studivz: A German version of Facebook with a strong audience in students. • Flixster: Flixster combines social networking with movie reviews. • Last.fm: A UK-based social music site, allows members to create their own radio station. • Flixster: devoted to movies and actors. • IMDB • LinkedIn: A business-oriented social network, a contact management system as well as a social network. • Xanga: A social blogging site that combines social networking elements with blogging. • Piczo: A social networking site aimed at teens with a strong following in Canada and the United Kingdom. • Passado: A European social networking site with strong audiences in France, Spain and Germany. • Cyworld: A South Korean social networking site similar to MySpace. • Bebo: Based in California, Bebo has gained popularity across the world, especially Ireland and the UK. • Pinterest: Social image sharing site. Valued at $3.8 billion dollars.

19. What is social marketing? • Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.  • Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way.

21. How Social marketing help you decide • Which people to work with • What behavior to influence • How to go about it • How to measure it Social marketing is a systematic and planned process. It follows six steps Getting Started >Scope > Develop > Implement > Evaluate>Follow-up

22. How social marketing helps Source:http://www.thensmc.com

23. Benefits of Social Media Marketing • Brand building: • Brand awareness • Cost Effective: • Increase the revenue. • Internet marketing tactics. • Drive traffic to the business website • Increase inbound Links • Increase ROI: • Increase your traffic quickly • change in goal conversions. • Direct communicate with your Visitors: • Visitors can comment on your post. • You can also reply back. • Feasible connection with clients and their prospects • Targeting specific audience: • Gender specific • Geographical location specific • Target audience based on their age, • Interest • Marital status. • Increase Popularity in Organic Searches • grab one-way linking for your websites • top page rank on Google, Yahoo, and Bing

24. Social Media Marketing • Optimize Your social Page • Engage Your Audience • Attract More Followers • Manage Accumulate Content July/August 2013 issue, Harvard Business Review • Establish closer, more direct engagement with prospects and consumers • Provide simple ways to facilitate real-time interactions with customers • Be authentic; use transparent messaging and fresh and original content • Show your company’s human side to foster deeper connections with your audience Richard Branson, Social Media Marketing, Entrepreneur

25. Policy Social marketing helps to ensure policy is based on an understanding of people’s lives, making policy goals realistic and achievable. Policy example: water rationing in Jordan. Strategy social marketing enables you to target your resources cost-effectively, and select interventions that have the best impact over time. Strategy example: lung disease strategy in England. Implementation and delivery Social marketing enables you to develop products, services and communications that fit people’s needs and motivation. Delivery example: child car seats in Texas

26. Social Media and Marketing Employment • companies are looking for people who know how to create the online buzz. • A growing number of job hunters are turning their blogging skills or experience setting up Facebook Fan pages into new careers in social media. • Experience in marketing, computer technology, copywriting, and journalism is a major plus when trying to get a job.

27. OgilvyOne Africa • Team Management – Handle a team of individuals from different countries and manage social media communities for various businesses • Content creation • Social media marketing • Online Public relations • Customer relations • Communications/marketing strategy • Analytics • Business development Send your CV to shahzad.khan@ogilvyafrica.com

28. Examples Usage of Social NetworkMarketing

29. Arab uprising - Arabian Spring 2011 Can social networking overthrow a government?

30. Barack Obama’s Election Campaign Barack Obama used the concept and elected twice as president of U.S.A. FaceBook YouTube

31. Uhuru Kenyatta • "Ours is not just a pledge--we have used social media in the past. As Minister for Finance, we compiled the budget together through twitter. And during the compilation of our manifesto you (bloggers) played a big part in that important initiative", noted Uhuru. • Uhuru Kenyatta's Facebook page has finally dethroned Daniel "Churchill" Ndambuki as the most liked page in Kenya. • His likes now stand at 424,000, 5000 more than Churchill's. Mwakilishi, Mwakilishi newsletter , Thu, 02/28/2013

33. Can Social Media Replace IEBC?

34. DIAGEO • Diageo is intoxicated with success • Citing a 20% increase in sales "as a result of Facebook activity". • Smirnoff vodka had become the number one beverage alcohol brand on Facebook worldwide • Diageo said that more than 950 of its marketers had been trained in "Facebook boot camps" to build their social media capabilities and the company was recording "significant returns on investment" across a number of its brands. Sarah Boseley, The Guardian, 20 Sep 2011

38. SOCIAL MEDIA AWARDS OLX Niaje Serena Hotels, Bloggers Association of Kenya, Nairobi Incubation Lab (Nailab) and TrINC Media The awards were created as a platform to appreciate Kenya’s social media users i.e corporates, individuals, media personalities or any Kenyan that uses social media to influences other positively.

39. SOCIAL MEDIA AWARDS • Facebook campaign of the yearBring Zack Back Home • Twitter Campaign of YearOccupy Parliament – Boniface Mwangi • Best use of Social Media in EventsSafaricom 7s • Best Government bodies on Social mediaKenya Vision 2030

41. Blogs • Robert Alai • Ogola • Dennis Atumbi • Bogonko

42. Trends • PresidentialDebate • TD. Jakes • #someonetellnigeria Twitter war which started following mistreatment of Kenyan national football players in Nigeria • #SomeoneTellCNN a grenade explosion at a busy bus station in Nairobi that killed six people and injured about 63 others. Following the attack in Nairobi, CNN immediately broadcast a report about the blast with a graphic headline titled "Violence in Kenya"

43. Kenya Social Media According to the ICT Board, a whooping  2.5 million+ tweets are sent out by Kenyans per day.

44. Do you have a digital or social media will? • Even the US Government thinks we need a Social Media Will. http://blog.usa.gov/post/22261234875/social-media-will • blogmother and blogfather.

45. Taking Advantage of Social Media

46. The Innovation of Loneliness • What is the connection between Social Networks and Being Lonely?

48. THANK YOU