Building a program based on research, field experience and evidence based behavior change models/theories. Susan Bergson Michael Robinson Jack Carrel Based on Presentation by: B.D. Hayes, DSW, MPH, MSW- Morehouse School of Medicine. Learning Objectives.
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Building a program based on research, field experience and evidence based behavior change models/theories
Susan BergsonMichael RobinsonJack CarrelBased on Presentation by: B.D. Hayes, DSW, MPH, MSW- Morehouse School of Medicine
A successful grant proposal is
one that is well-prepared,
thoughtfully planned and
Step 3: Understanding Behavior Change Theory
Communicable diseases, maternal and perinatal conditions, and nutritional deficiencies
Source: WHO, World Health Report 2000—Health Systems: Improving Performance (Geneva: WHO, 2000).
Behavior change reduces risky behaviors
AIndividual: knowledge, attitudes, beliefs, personality
BInterpersonal: family, friends, peers
CCommunity: social networks, standards, norms
DInstitutional: rules, policies, informal structures
EPublic Policy: local policies related to healthy practices
Source: Adapted from National Cancer Institute, Theory at a Glance: A Guide for Health Promotion (2003), available online at http://cancer.gov.
Source: James O. Prochaska et al., “In Search of How People Change: Application to Addictive Behaviors,” American Psychologist 47, no. 9 (1992): 1102-14.
Source: Edward C. Green, Rethinking AIDS Prevention: Learning from Successes in Developing Countries (Westport, CT: Praeger Publishers, 2003).