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Blogs and Twitter

Blogs and Twitter. Jan. 24, 2013. Class agenda . A. Meet Jim Collins. B. Log on. Register for Wordpress.com blog C. Blog and Twitter discussion D. Blog activation!. Jim Collins. Audio and Visual Production Coordinator jcollin@luc.edu Phone: (312) 915-6808

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Blogs and Twitter

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  1. Blogs and Twitter Jan. 24, 2013

  2. Class agenda A. Meet Jim Collins. B. Log on. Register for Wordpress.com blog C. Blog and Twitter discussion D. Blog activation!

  3. Jim Collins Audio and Visual Production Coordinator jcollin@luc.edu Phone: (312) 915-6808 Office: School of Communication, 004

  4. Blogs Content Frequency Connectivity

  5. Blogs: Content How does content on a news blog differ from that in a newspaper? - Length: Generally speaking, newspaper stories are longer than blog entries, which often are just a few hundred words. - Subject matter: Limited. Clear focus or niche. Often targets a particular audience. A resource. - Medium: Available online, often not replicated in print. May drive readers to other parts of news organization or other content. - Chronology: Posts appear in reverse chronological order. - Timely…

  6. Blogs: Frequency The origins of today’s news blogs are earlier blogs which often served as the author’s online journal. News blog content is updated frequently, perhaps before the “full” picture has been gathered. Posts may not rise to a level of importance that merits space in print publication Frequency arguably matters just as much as depth of content

  7. Speed v. Accuracy

  8. Blogs: Connectivity Content - Blog posts often link to other news reporting or online content - Links enables readers to explore a topic in greater detail - Adds credibility (and … let’s call it “searchibility”) Community - Encourages public discourse (comments, links, etc.) - Blog posts may respond, challenge, add to, etc., others’ arguments or reports

  9. Blogs CNN's Belief Blog: http://religion.blogs.cnn.com/ Chicago Sun-Times' Lynn Sweet: http://blogs.suntimes.com/sweet/ NBC 5's Ward Room: http://www.nbcchicago.com/blogs/ward-room/ NYT's Well Blog: http://well.blogs.nytimes.com/

  10. Twitter What similarities do you see between news blogs and Twitter? – “Microblogging” site. Even smaller bites of content. 140 characters. – Reverse chronological order. – Drives readers elsewhere. – Encourages discourse. (Think responses, retweets, etc.)

  11. Twitter

  12. Twitter # - Helps users group information, find information on particular subject - Contributes to discourse - Searchable - Enables broader audience to find your content - Used to identify Trending Topics - #FF

  13. Twitter @ - User name or handle - Linked/Searchable - Allows users to direct messages to an individual, but in public setting - twitter.com/usernamehere = @usernamehere

  14. Twitter - “Following” means the user’s content appears in your news feed - One-way - Direct messages are private, but can only be sent to those who follow you

  15. Twitter

  16. Speed v. Accuracy

  17. Wordpress Started in 2003 Most popular blogging system online About 20 percent of all new websites use Wordpress Allows for high level of customization

  18. Wordpress Getting started - Picking a theme - Title! - Author/About you section - First post

  19. Twitter Getting started - Setting up account, bio, Wordpress link (reflexive) - Start following … and be followed

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