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European & US Probiotics Market

European & US Probiotics Market. “The fast-growing probiotics market holds a wealth of opportunities, especially for those companies that understand and cater for the final consumer.”. Lyndsey Greig, Industry Analyst, Food & Food Ingredients Group. Report Outline & Segmentation.

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European & US Probiotics Market

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  1. European & US Probiotics Market “The fast-growing probiotics market holds a wealth of opportunities, especially for those companies that understand and cater for the final consumer.” Lyndsey Greig, Industry Analyst, Food & Food Ingredients Group

  2. Report Outline & Segmentation • Market drivers, restraints and challenges • Market forecasts for the European, US and total probiotic market • Academic trends and developments • Competitive structural analysis • Strategic recommendations • Segmented by application • Dairy • Supplements • Animal Feed • Other Applications

  3. Key Findings • Low consumer awareness continues to restrain market growth, and few probiotics suppliers are involved in attempts to improve the situation. • The market is showing fast growth with European consumers being much more aware of probiotics than US consumers. • Restrictions on the use of health claims in product literature are frustrating for market participants, but research into the potential benefits of probiotics is gathering pace. • Challenges from alternative products, such as prebiotics, are not regarded as a threat by probiotic producers.

  4. Key Content Percentage Breakdown of Market Revenues by Application Area (Europe), 2003 4 1 28 67

  5. Who would benefit from this report? • Sales Department • Providing an appropriate level of customer support • Understanding your end-users • Improve knowledge of competitors • Marketing Department • Monitor competitor trends • Develop strategies for improving customer and consumer awareness • Following end-user trends • Research Department • Identify key product developments • Identify key areas of interest for further research • All Departments • Identify niche opportunities and competitor activity • Identify opportunities for joint ventures

  6. Rhodia Food Probi Valio Degussa Danisco Suppliers Chr. Hansen BioGaia DSM Lallemand / Institut Rosell Medipharm Essum Featured Companies

  7. For further information... • Contact us on: • (44) 1865 398651 • or e-mail us at: • enquiries@frost.com • www.food.frost.com

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