Bus 343
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BUS 343. May 16, 2014 Andrea cameron amcamero@sfu.ca. Step 1: Review your assignment.

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BUS 343

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BUS 343

May 16, 2014

Andrea cameron

amcamero@sfu.ca


Step 1: Review your assignment

  • In this assignment you will work in teams of two on the particular decision of coming up with a new product concept that makes both money and a better world, and gather and persuasively present evidence that there will be demand for your proposed new product. 


The SalmApple!

= $$!


  • Why don’t you want to find a report telling you everything you need to know about the SamApple market?


The Research Process

  • Choose a research question

  • Come up with sub-questions

  • Identify likely publishers

  • Search and cycle your search

  • Write your report


Step 2: Come up with sub-questions

  • ACTIVITY: With your neighbour/s brainstorm sub-questions for our market demand

    • Customers: How much salmon and apples are people currently buying?

    • Competition: Who else is producing enhanced apple products, what is the market share?

    • Economic conditions: Is this a luxury product, or an economical product?

    • Regulatory environment: Are the rules that will prevent distribution of our GMO product to certain countries or regions?


Step 3: Consider publishers


Step 4: Try a few searches

  • There are library research guides for this!

    • Market Research http://www.lib.sfu.ca/help/subject-guides/business/secondary-market

    • International Market Researchhttp://www.lib.sfu.ca/help/subject-guides/business/international-market

    • Company Informationhttp://www.lib.sfu.ca/help/subject-guides/business/company-info

    • Industry Surveyshttp://www.lib.sfu.ca/help/subject-guides/business/indsurv.htm


Step 5: Return to step 2 (repeat)

  • It’s an iterative process, you’re always cycling back as new information creates new questions

  • Keep repeating until you are confident that decisions can be made based on the information you have found.


Been to any of these before?

  • Passport GMID

  • IBISWorld(Industry Reports)

  • PMB Reports

  • SimplyMap Canada

  • Economist Intelligence Unit

  • World Development Indicators

  • UNData


Passport GMID

COUNTRIES

CONSUMERS

INDUSTRIES

COMPANIES


Passport GMID


SimplyMap Canada


SimplyMap Canada


SimplyMap Canada


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