BUS 343. May 16, 2014 Andrea cameron firstname.lastname@example.org. Step 1: Review your assignment.
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In this assignment you will work in teams of two on the particular decision of coming up with a new product concept that makes both money and a better world, and gather and persuasively present evidence that there will be demand for your proposed new product.
Why don’t you want to find a report telling you everything you need to know about the SamApple market?
The Research Process
Choose a research question
Come up with sub-questions
Identify likely publishers
Search and cycle your search
Write your report
Step 2: Come up with sub-questions
ACTIVITY: With your neighbour/s brainstorm sub-questions for our market demand
Customers: How much salmon and apples are people currently buying?
Competition: Who else is producing enhanced apple products, what is the market share?
Economic conditions: Is this a luxury product, or an economical product?
Regulatory environment: Are the rules that will prevent distribution of our GMO product to certain countries or regions?
Step 3: Consider publishers
Step 4: Try a few searches
There are library research guides for this!
Market Research http://www.lib.sfu.ca/help/subject-guides/business/secondary-market
International Market Researchhttp://www.lib.sfu.ca/help/subject-guides/business/international-market
Step 5: Return to step 2 (repeat)
It’s an iterative process, you’re always cycling back as new information creates new questions
Keep repeating until you are confident that decisions can be made based on the information you have found.