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BUS 343. May 16, 2014 Andrea cameron amcamero@sfu.ca. Step 1: Review your assignment.

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BUS 343

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Bus 343
BUS 343

May 16, 2014

Andrea cameron

amcamero@sfu.ca


Step 1 review your assignment
Step 1: Review your assignment

  • In this assignment you will work in teams of two on the particular decision of coming up with a new product concept that makes both money and a better world, and gather and persuasively present evidence that there will be demand for your proposed new product. 



Bus 343


The research process
The Research Process you need to know about the SamApple market?

  • Choose a research question

  • Come up with sub-questions

  • Identify likely publishers

  • Search and cycle your search

  • Write your report


Step 2 come up with sub questions
Step 2: Come up with sub-questions you need to know about the SamApple market?

  • ACTIVITY: With your neighbour/s brainstorm sub-questions for our market demand

    • Customers: How much salmon and apples are people currently buying?

    • Competition: Who else is producing enhanced apple products, what is the market share?

    • Economic conditions: Is this a luxury product, or an economical product?

    • Regulatory environment: Are the rules that will prevent distribution of our GMO product to certain countries or regions?


Step 3 consider publishers
Step 3: Consider publishers you need to know about the SamApple market?


Step 4 try a few searches
Step 4: Try a few searches you need to know about the SamApple market?

  • There are library research guides for this!

    • Market Research http://www.lib.sfu.ca/help/subject-guides/business/secondary-market

    • International Market Researchhttp://www.lib.sfu.ca/help/subject-guides/business/international-market

    • Company Informationhttp://www.lib.sfu.ca/help/subject-guides/business/company-info

    • Industry Surveyshttp://www.lib.sfu.ca/help/subject-guides/business/indsurv.htm


Step 5 return to step 2 repeat
Step 5: Return to step 2 (repeat) you need to know about the SamApple market?

  • It’s an iterative process, you’re always cycling back as new information creates new questions

  • Keep repeating until you are confident that decisions can be made based on the information you have found.


Been to any of these before
Been to any of these before? you need to know about the SamApple market?

  • Passport GMID

  • IBISWorld(Industry Reports)

  • PMB Reports

  • SimplyMap Canada

  • Economist Intelligence Unit

  • World Development Indicators

  • UNData


Passport gmid
Passport GMID you need to know about the SamApple market?

COUNTRIES

CONSUMERS

INDUSTRIES

COMPANIES


Passport gmid1
Passport GMID you need to know about the SamApple market?


Simplymap canada
SimplyMap you need to know about the SamApple market?Canada


Simplymap canada1
SimplyMap you need to know about the SamApple market?Canada


Simplymap canada2
SimplyMap you need to know about the SamApple market?Canada


Getting help
Getting help you need to know about the SamApple market?

  • Ask a Librarian

    • Text

    • Phone

    • Email

    • Chat

    • In-person


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