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Driving Excellence

Microsoft Partner Summit 2007. Driving Excellence. Ashok Soota Chairman & Managing Director MindTree Consulting Limited. August 9, 2007. Contents. Introduction to MindTree Growth through Partnerships Driving excellence. MindTree – A Fact Sheet. Global presence

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Driving Excellence

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  1. Microsoft Partner Summit 2007 Driving Excellence Ashok Soota Chairman & Managing Director MindTree Consulting Limited August 9, 2007

  2. Contents • Introduction to MindTree • Growth through Partnerships • Driving excellence

  3. MindTree – A Fact Sheet • Global presence • USA – New Jersey, Santa Clara, Seattle, Chicago, Denver, D.C., Miami • Europe – UK, Germany, Sweden, Switzerland, Netherlands • Australia – Sydney, Melbourne • Asia and Middle East – Tokyo, Singapore, Dubai • India – Bangalore, Chennai, Delhi, Mumbai, Bhubaneswar (2008) • MindTree Minds – 4,900+ • Most consistent performer in “Best Employer” surveys – 2004/2005/2006 • Winner of Most Admired Knowledge Enterprise (MAKE) Award in India, 2006 • Among Top 30 Global Outsourcers – Fortune, 2006 • Youngest achiever of CMMi Level 5 and P-CMM Level 5 • Highly successful IPO – listed on BSE and NSE in March 2007

  4. IMAGINATION ACTION JOY Mission, Values and DNA Delivering business enabling solutions and technologies in partnership with our customers in a joyous atmosphere for our people Mission Values D N A

  5. People Perception Survey 100% 92.5% 90% 91% 90% 90% 81% 75% 50% 25% 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 Overall Satisfaction => 4 Willingness to give repeat business => 4 Scale: 1-5 Satisfied people, satisfied customers With robust growth, we have kept track of People Satisfaction and Customer Satisfaction Customer Satisfaction Survey Scale: 4 or above on a 5 point scale

  6. MindTree Minds Families Empowerment Social Sensitivity Engaging with MindTree Minds Petals Trackers Job Challenge Snap Shots Intranets • Arboretum • Baby’s Day Out • Diversity • 100% ESOP coverage All Minds Meet Comprehensive Performance Management Mission Vision Values Communication • Welcome Letter • Circle of Life • Get Dear Ones to Office Joyous Work Environment Inclusion and Empowerment Workplace Reward & Recognition • TSA Trips • Dharmapuri school • Spastic society Learning and Development Trust & Openness Talent Reviews Role based training Osmosis • Flexible Hours • Sabbatical Policy • Continuing Education • Interest Groups • Healthy Mind in Healthy Body Knowledge Communities 360 degree feedback Leadership Development

  7. Why partnerships? • Generate awareness • Broaden solution footprint • Enter new markets • Drive market share • Reduce costs • Increase capacity • Share risk of investment • Gain new expertise

  8. Partner Segmentation Business alliances Relationship alliances Association alliances Strategic alliances Partnership framework: the overall picture High Relationship Alliances Strategic Alliances Value Business Alliances Association Alliances Low Alliance Scope Narrow Broad

  9. Structured approach to partnership • Value proposition • Identify targets and plan • Roles and responsibilities • Approaching the customers • Pipeline management • Success manager • Executive sponsorship • Establish key relationships • Agreement and business plan

  10. Making partnerships work • Partnerships work when • There is mutual trust • There is shared understanding of the goals • There is value-add on both sides – a win-win • It is the job of the management to choose partners carefully • Partners need to look at the long-term benefits as against the short-term gains • One should be willing to invest in partners • Look for early wins

  11. Partnerships at MindTree • Several business partnerships: Microsoft, SAP, Lansa, Mercury, Business Objects, Tibco, ARM, Intel, NICT, TI, etc. • Most of the enabling functions – marketing, finance, recruiting, travel, administration, logistics, security – involve partners • Industry forums: CII, SIA, NASSCOM, SPIN, BlueTooth, Wimax Forum • People: ergoworks, Sagar Apollo, 1to1help.net • Academic: PennState University USA, Symbiosis Pune, “CampusConnect” program • Society: Spastic Society of Karnataka, Technologists for Social Action (TSA), Samarthanam, Akshayapatra Partners are involved with all parts of the organization

  12. Spirit of partnership – Microsoft • Microsoft helps its partners (though they have a Microsoft Consulting Services) in delivering services • Microsoft enables partners through • Free training programs • Sponsored Microsoft Community Portals at partner offices with all the Microsoft technical materials, synced up with Redmond every night (we have one at MindTree office too) • Regular MSDN Techdays / Tech Mela to evangelize technology for partners • Technology Adoption Programs (TAP) give partners access to alpha / beta versions of the software to build competency • Wider exposure to MindTree capabilities through Microsoft Solutions Registry • Selling together • Our customer relationships and domain understanding along with Microsoft’s technology provide a win-win combination

  13. Driving excellence – management by objectives • Objectives should be such that they make a meaningful difference to the key stakeholders, not merely describe routine tasks • Every MindTree leader defines his / her objectives year under the following heads • Customer satisfaction • People satisfaction • Contribution to the company’s strategic initiatives • Implementation objectives • Self development objectives • Objectives should be measurable and have incremental improvement goals built into them

  14. Driving excellence – benchmarking • Benchmarking determines the measurement criteria for the objectives • External benchmarking • Best Employer Surveys • SPIN • McKinsey Study • AC Nielsen Study • Internal benchmarking • People Perception Survey • Customer Satisfaction Survey

  15. Driving excellence – rewards and recognition Individual • Shining star • Spot award • Technical appreciation award • Chairman’s award • BDM of the Year • Campus Mind of the Year Team • Spot award • Half-yearly and annual team awards for • Development projects • Maintenance projects • Consulting projects • Technical excellence • Innovation, knowledge creation and re-use • Enabling function of the year Other • Business partner award • Knowledge Management awards Rewards and recognition create social awareness and help building a culture of excellence

  16. Driving excellence – focused process improvement • Process improvement exercises bring positive difference to the performance metrics in a given area in a methodical manner • ProcessNet: our process portal • P-CMM Level 5: for our people processes • CMMi Level 5: for our delivery processes • MPower: our enterprise management system • Six sigma programs: targeting processes like travel and immigration, defect prevention, staffing, expense settlement, etc.

  17. Driving excellence – organizational knowledge and new ideas • Knowledge is key to excellence, still the power of organizational knowledge is often under-estimated • Our Centers of Excellence (CoE) focus on a chosen area of expertise and bring out concrete solutions, e.g, in SAP, DW / BI, Testing • MindTree Incubated New Technologies (“MINT”) are the results of the work of our Research team • Knowledge Communities and platforms (“ConnectedMinds”) enable learning through sharing • Neuron – our Idea Management System • Wide use of innovation techniques like Six Thinking Hats and TRIZ

  18. Before we close… • Excellence is a matter of personal drive; organizations excel when people excel • Organization can provide the right alignment of goals, the right environment and the right tools to help people excel • Like most other things in an organization, people want to see examples of excellence in their leaders, rather than just hear or read about it • Partnerships can drive excellence

  19. Imagination Action Joy

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