Writing great ledes. Collect all your facts Sum it up, boil it down Prioritize the five Ws (and an H) Rethink, revise, rewrite Is it clear? Is it active? Is it wordy? Is it compelling? Is it news??????. Arthur Brisbane ( L.D.).
“If you don’t hit a newspaper reader between the eyes with your first sentence, there is no need of writing a second one.”
“I’ve always been a believer that if I’ve got two hours in which to do something, the best investment I can make is to spend the first hour and 45 minutes of it getting a good lead (lede), because after that everything will come easily.”
SARASOTA, Fla. --
SARASOTA, Fla. –
No need to add state with big cities such as Chicago, San Francisco or Miami