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People who change the world need the tools to do it.

People who change the world need the tools to do it. YOU!. 73% of Americans are online 42% have broadband access 88% of 18 to 29 year olds are online. WHY Internet Tools?. WHICH Internet Tools?. Look for tools that let your organization: Increase transparency and access

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People who change the world need the tools to do it.

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  1. People who change the world need the tools to do it.

  2. YOU!

  3. 73% of Americans are online 42% have broadband access 88% of 18 to 29 year olds are online WHY Internet Tools?

  4. WHICH Internet Tools?

  5. Look for tools that let your organization: Increase transparency and access Connect your community members to each other and to resources Allow stakeholders to create their own experience with the organization Are small and nimble WHICH Internet Tools?

  6. Let’s Explore

  7. Ideas “Office Hours” Technical Support Help Lines Press Events Backchannel at events Online Chat

  8. +++ Easy for everyone Cheap --- How secure is it? No record of the conversations It’s not right for everyone or every situation Online Chat – Considerations

  9. Ideas Action Alert Center Newsroom on your issue Advanced – RSS to IM or Text message RSS

  10. RSS - Considerations • It’s a habit shift – incorporate it into your workflow/day • Start slow – master the reader first • RSS users are still a smaller audience, and are usually more tech savvy

  11. Ideas Volunteer stories Field Staff stories Communities of Interest Event Participants Knowledge Management Blogs

  12. Blogs - Considerations • What is the purpose of your blog? • Who is the audience for your blog? • What is your blog’s voice? • Who will blog? • What is your launch strategy? • How will you promote your blog?

  13. Ideas Build a knowledge center for your stakeholders Create a tag for your staff to use to share sites Tags

  14. BONUS – TAGS via RSS! • Wow. It’s very meta.

  15. Shout Outs • Beth Kanter (http://bethkater.org) • Emerging Tech Group (http://groups.nten.org) • My del.icio.us tags: http://del.icio.us/ntenhross/web2.0

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