Dr. Scott P. Hays, Project Director OJJDP's 12th National EUDL Leadership Conference August 18-20, 2010 Anaheim, Califo

1. Dr. Scott P. Hays, Project Director OJJDP's 12th National EUDL Leadership Conference August 18-20, 2010 Anaheim, California

2. Training Objectives • Understand the EYPC Currriculum • Understand EYPC outcomes • Understand how EYPC can engage youth in passing local alcohol ordinances • Understand if EYPC is right for you

3. Why Engage Youth? • Increased community bonding • (Zeldin, et al. 2000) • Improves civic education • (McLeod, Eveland, and Horowitz, 1997) • Improved sense of citizenship, efficacy and less apathy • (McLeod, Eveland, and Horowitz, 1997)

4. Why Engage Youth? • Youth are effective advocates for change • (McGranaghan, Rankins-Burd, Purcell, 1995) • Reduces negative behaviors: drug use and violence • (Zaff and Michelson, 2002) • Focusing on youth assets mirrors the positive impacts of more direct prevention programs (Benson, et al. 1999)

5. Unique Features • EYPC • empowers young people to become advocates for policy change • creates an opportunity for youth to work with and learn about their local government • supports local efforts to achieve positive policy change

6. Overview • Curriculum modules represent key political advocacy skills • Curriculum adapts to fit your timetable or schedule • Activities can be customized to fit your group’s skills and needs

7. Youth Participants: • learn about their local government • understand how local policy affects their lives experience their local government in action • interact with their community & its leaders • gather and analyze their own local data • gain advocacy skills • engage the community in the advocacy effort

8. EYPC Logic Model

9. Goals: Community • Build community support for and interest in a city ordinance for alcohol policy change • Increase the capacity of the coalition to actively engage youth in the political process • Develop and maintain linkages between youth and caring and compassionate adults • Develop and maintain linkages between youth and the political environment • Hold a community forum

10. Goals: Youth • Build youth leadership skills • Build public speaking, advocacy and community organizing skills • Empower young people in the process of making change • Increase sense of community bonding • Surround youth with positive peer-pressure • Improve self-esteem

11. Implementation:Program Model Learning about Our Policy Community Forum Planning Community Forum Learning about Our Local Government Data Gathering Learning about Our Community

12. Gearing up

13. Adopter Support(or, what you’ll get from us) • EYPC Facilitator’s Manual, one copy (no youth manual necessary) • Supporting materials for the alcohol policy chosen by your community • Additional electronic copy, and all supporting materials on CD-ROM • 8 hours of phone-based support and assistance • All evaluation services

14. Supported Alcohol Policies • Regulating Alcohol at Community Events • Bar Entry Age restricted to 21 and over • Social Hosting • Required Server/Seller Training • Keg Registration/Tagging

15. Materials supporting each policy • Model Ordinance • Policy Fact Sheet FAQ • Debate Guide • Customizable Surveys and Interviews • Data entry and analysis forms (Excel)

16. EYPC and your community’s plan • Community alcohol coalition examines underage alcohol use data • Community alcohol coalition identifies underage alcohol use problem • Community alcohol coalition reviews current applicable state and local alcohol policy in their area • Community alcohol coalition identifies policy gaps • Community alcohol coalition identifies best practices for policy

17. EYPC and your community’s plan • Community alcohol coalition chooses policy approach • Community alcohol coalition identifies agency to act as program host and facilitator • Community alcohol coalition identifies group of young people (14-18+) committed to addressing local alcohol problems • EYPC begins

18. Youth Expectations • Oppose underage alcohol use • Have a general interest in working to reduce underage drinking in their community • Commit to the program meeting calendar and to attend at least 80% of program sessions

19. Facilitator Expectations • Attend EYPC Facilitator Training • Time commitment: Approximately 4 hours/wk (10% FTE) • Some knowledge of local government or willingness to learn • Read and understand the activities planned for each week • Schedule guest speakers and engage in planning for all field activities • Assist with evaluation activities • Keep accurate records of attendance and activities

20. Site Expectations • Provide staff support for the program • Provide meeting space • Provide other in-kind support for the program • Implement agency policies/regulations for • Transportation • Field activities • Meeting times

21. Go!

22. Implementation:Program Model Learning about Our Policy Community Forum Planning Community Forum Learning about Our Local Government Data Gathering Learning about Our Community

24. 1: Learning About our Policy • Interactive discussion about laws and our society • Youth review model ordinance compared to proposed ordinance • Youth discuss key provisions of ordinance • Alcohol Policy pro and con debate • Alcohol ‘policy specialist’ guest speaker

25. EYPC Student and Will County Executive Larry Walsh

26. 2: Learning about Our Local Government • Guest Speaker: City official presents information on local government structure • Group Activity: City Ordinance role-play game • Field Activity: Youth attend regular local council meeting as observers • Guest Speaker: City Council member speaks to youth about approaching council members and other topics

27. Alderman Ed Smith

28. 3: Learning About our Community • Conceptual mapping encourages critical thinking about how youth individually perceive their community • Geographic mapping determines the political boundaries for the project • Guest Speaker: Community activist who has been involved with other issues in your community • Group Activity: Advocacy discussion to summarize how to use community information to inform advocacy strategy

29. Engaging Youth for Positive Change

30. 4: Data Gathering • Youth might: • Systematically observe public alcohol consumption behavior • Implement survey of community support • Implement survey of business owner support • Conduct ‘windshield survey’ of local alcohol promotion practices • Systematically observe alcohol product placement • Conduct Compliance checks • Youth conduct data analysis, including calculating percents and means • Youth develop data presentation using bar charts, graphs, tables, etc.

32. Restaurant ObservationBilly Goat Grill

33. 5: Community Forum • Youth planning: Select venue and schedule facility • Youth promotion: promote in community calendars, send press releases, create flyer • Youth develop presentation for Community Forum • Youth present findings regarding local alcohol data • Youth engage participants in discussion Q & A • All youth participate in presentation

34. Planning AidsForum Module • Sample Agenda • Promotion Ideas • “Using the Media” handout. • Sample flyers • Sample invitation • Sample postcard • Sample press release. • Sample letter to editor. • Sample calendar notice. • Sample PSA

35. Lake County EYPC Data Presentation Smoke in the Air Interview Data: Managers estimate 73.1% of their customers smoke (average of all reports) Observation Data: Average of 7 smokers per location 15.1% of all observed customers were smoking Cigarette Odor

36. Plainfield, IL: Will Co. Public Health and Safety Committee & EYPC Group

38. Skills Include: • Knowledge about local government • Understanding local government and the local political process • Interview skills • Using Power Point • Data gathering for advocacy • Data Analysis • Public Speaking skills • Planning and implementing a community-wide event

39. Evaluation

40. Recommended Evaluation Activities • Youth surveys: Pre-test and post-test; satisfaction survey • On-line ‘Facilitator Log’ completed per-session

42. Outcomes • Increased attention to political issues and local community news • Increased political efficacy • Improved knowledge of local government representatives and processes

43. Satisfaction • Facilitators felt it ‘went beyond’ typical youth advocacy materials by ‘really teaching youth about the process of advocacy’. • 99% of youth indicated EYPC was a good use of their time. • 100% of youth indicated they learned a new skill.

44. Youth Satisfaction(n=28)

45. Youth Activity(n=27)

46. Youth local political knowledge(n=22)

47. Youth Satisfaction • Something I really liked about EYPC was: • …the opportunity of being able to actually do research and use that data to make a presentation. • …that my voice was equally important as everyone else's in the group. I was made to feel influential. • …the interaction of county board members and our group.

48. Facilitator Comments Youth seemed to enjoy having a city council member at their full attention. Discussing what influences politicians stressed the importance of developing trust with our county board. Setting the forum agenda and goals gave youth ownership and increased their desire to promote the forum to show off their hard work. Collecting data through observation helped youth learn to correct misperceptions about patron smoking behavior.

49. Post-Presentation Activities • Debrief and discuss • Post-program evaluation activities • ‘post-test’ survey • satisfaction survey • Celebrate! (if you need it, see p. 42)

50. EYPC and beyond: Your community’s youth After EYPC, youth: • become mentors for future EYPC groups. • testify at future council meetings. • maintain contact with local coalition. • advocate for another policy.