NCAA AND ANTITRUST. NCAA v Okla Regents: THE Major Antitrust Precedent for College OR Pro Sports. 1> Sherman Act only bars unreasonable restraints of trade
1> Sherman Act only bars unreasonable restraints of trade
2> use Rule of Reason because this "involves an industry in which horizontal restraints on competition are essential if the product is to be available at all"
3> KEY R/R EXPOSITION: Price is higher and output lower than they would otherwise be, and both are unresponsive to consumer preference.“
4> THUS: "these hallmarks of anticompetitive behavior place upon petitioner a heavy burden of establishing an affirmative defense which competitively justifies this apparent deviation from the operations of a free market"