Time allocation: 4 hours Form of class: lecture+Q & A Main contents: What is culture? Instinctive behavior and cultural behavior Communication elements and characteristics. I. What is culture?. Definition: evasive Which one of the definitions on p. 40 do you refer and why?.
Which one of the definitions on p. 40 do you refer and why?
1. culture is not innate; it is learned
Three waysthrough which Enculturation takes place:
2. culture is transmitted from generation to generation
Conscious or subconscious?
Deep culture—the out of awareness part of a culture
Nine-tenth of an iceberg / culture is out of sight.
A behavior-affecting process in which one person (a source) intentionally encodes and transmits a message through a channel to an intended audience (receivers) in order to induce a particular attitude or behavior.
Characteristics of communication:
Communication: the essential human connection – verbal, nonverbal, iconic.
Example: a salesperson attending the Monday morning staff meeting.