Time allocation: 4 hours
Download
1 / 25

Time allocation: 4 hours Form of class: lecture+Q & A Main contents: What is culture? - PowerPoint PPT Presentation


  • 97 Views
  • Uploaded on

Time allocation: 4 hours Form of class: lecture+Q & A Main contents: What is culture? Instinctive behavior and cultural behavior Communication elements and characteristics. I. What is culture?. Definition: evasive Which one of the definitions on p. 40 do you refer and why?.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Time allocation: 4 hours Form of class: lecture+Q & A Main contents: What is culture?' - ikia


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  • Time allocation: 4 hours

  • Form of class: lecture+Q & A

  • Main contents:

  • What is culture?

  • Instinctive behavior and cultural behavior

  • Communication elements and characteristics


I what is culture
I. What is culture?

  • Definition: evasive

    Which one of the definitions on p. 40 do you refer and why?


  • Characteristics of culture:

    1. culture is not innate; it is learned

    Three waysthrough which Enculturation takes place:

    • interaction

    • observation

    • imitation

      2. culture is transmitted from generation to generation


3. culture is based on symbols

  • verbal language

  • nonverbal language

  • iconic language (flags, jewelry, cross)


Levels of culture
Levels of culture

  • Symbols

  • Heroes

  • Rituals

  • values


  • Cultural iceberg: p. 48-49

    Conscious or subconscious?

    Deep culture—the out of awareness part of a culture

    Nine-tenth of an iceberg / culture is out of sight.


Culture like an iceberg
Culture – like an Iceberg

非语言

行为

语言

信仰

态度

价值观念


III. Elements of communication

  • Definition of communication: p. 70

    A behavior-affecting process in which one person (a source) intentionally encodes and transmits a message through a channel to an intended audience (receivers) in order to induce a particular attitude or behavior.


Preconceptions and Stereotypes

Characteristics of communication:

  • Dynamic

  • Interactive

  • Irreversible

  • Taking place in both a physical and social context


p. 50 Reading II

Communication: the essential human connection – verbal, nonverbal, iconic.

Example: a salesperson attending the Monday morning staff meeting.


  • Context:

  • physical setting

    • the formality of the conference room

    • the seating arrangements

    • lighting

    • the time of day

    • the distance between Phil and staff

  • historical context

    • previous communication events

  • psychological context

    • the manner of perceiving themselves and others

  • cultural context

    • communication norms


Messages:

  • meanings

    • the meanings may not be transferred successfully

  • symbols

    • words chosen

    • facial expressions, gestures

    • tone of voice

  • encoding and decoding

    • message encoded may not be decoded as intended

    • culture and nonverbal factors


Noise:

  • external noise

    • stimuli in the surrounding that distract attention

  • internal noise

    • interfering thoughts and feelings inside a communicator

  • semantic noise

  • inappropriate choice of words

  • (http://blog.hjenglish.com/lvle/archive/2007/02/25/632540.html; http://blog.hjenglish.com/lvle/articles/544732.html; p. 60)


  • 蟹粉小笼:crab pink small cage

  • 拿铁咖啡:take iron coffee

  • 一次性筷子:one sex chopsticks

  • 残迹人电梯:disabled elevator

  • 小心溺水:careful drowning


  • Fuck the fruit area

  • Chicken without sexual life

  • Bean curd made by a pockmarked woman

  • Racist Park

  • Disabled elevator



  • Assignment:

  • Discovering Problems: Commercial signs on p. 60. Collect at least one language abuse in Shanghai. Record where and when it is found.

  • Identifying Difference: Little things p. 61

  • Communication and its characteristics p. 68

  • Next class check: Fill – in Task p. 59


ad