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Social Media Sessions

Social Media Sessions. Demonstrated Success Jeff Richardson C.E.O. Social Media Sessions. Social Media Sessions. Dickies Worker of the Year. Publicise the 3 month contest and increase participation. Photo, video, and essay submission options . Winners determined by popular vote.

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Social Media Sessions

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  1. Social Media Sessions Demonstrated Success Jeff Richardson C.E.O.

  2. Social Media Sessions

  3. Social Media Sessions

  4. Dickies Worker of the Year • Publicise the 3 month contest and increase participation. • Photo, video, and essay submission options . • Winners determined by popular vote. • Engaged existing Dickies fans and leveraged the “sharing” option. • Facebook posts during contest received extremely high engagement. • Fan page grew from 106,000 followers to over 170,000 followers. Social Media Sessions

  5. Social Media Sessions

  6. Blowfish Shoes • Viral video showcased the shoes of the week along with daily photos of the shoes. 60% increase in website traffic! • Design matters. Used HTML to create visually enticing messages • Webpages and a Facebook campaign blended beautifully. • As a daily contest, Blowfish posted frequent, relevant content securing a high EdgeRank score and prime position in users’ newsfeeds. • Offer something of value. What more could a fashionista want than a free pair of shoes? • Blowfish continued to offer targeted incentives for their audience to return time and again to their website and • Facebook page. Social Media Sessions

  7. Knowing Just Enough To Be Dangerous Social Media Sessions

  8. Jeff Richardson

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