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SINGING IRELAND

BY BULCKAEN CHIARA, DE DONNO GIORGIA, MAMMETTI FRANCESCO. SINGING IRELAND. LEARN ENGLISH THROUGH MUSIC. OUR PROJECT. 98.5% of 7000 teenagers usually listen to music How important is music for you ?. modern , old and folkloristic songs.

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SINGING IRELAND

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  1. BY BULCKAEN CHIARA, DE DONNO GIORGIA, MAMMETTI FRANCESCO SINGING IRELAND LEARN ENGLISH THROUGH MUSIC

  2. OUR PROJECT • 98.5% of 7000 teenagers usuallylisten to music • How importantis music for you? • modern, old and folkloristicsongs • Learning Irish culture and improving English level

  3. OUR PACKAGE • WHO: 15 students • WHERE: Dublin • WHEN: from July to August • HOW LONG: two weeks • MARKETING METHODS: • Field research • Desk research

  4. SECONDARY RESEARCH mainquestions • WEBSITES: • museums • accomodation • leapcard’s pass

  5. PRIMARY RESEARCH gather information directly from teenagers Survey: whattheyreallywant Focus group: howbecome more suitable for consumers

  6. ACCOMODATION • Host family: • twin room for two weeks with alldomesticfacilities: €330 • College (Everest Language School): • only twin room for two weeks: €320 cheaper

  7. OUR DAY • 2 hours of grammar and vocabularylesson • break (30 min.) • Irish culture lesson for 2 hours • activities dailysong

  8. How important music is for teenagers Dublinis a highlyrequesteddestination

  9. Howth Cliff Walkis the mostpopulartouristattraction

  10. Wehavechosen to propose the National Gallery to our target market

  11. Walking with a professional guide

  12. The English coursewill be 20 hours per week

  13. Classeswill be composed by people of the same English level

  14. Whatour target market wants to improve

  15. PRODUCT

  16. PLACE

  17. PRICE

  18. COSTS host family twin rooms one week €175; two weeks €330 ACCOMODATION ACCOMODATION FEE ENGLISH COURSE TRANSFER FROM AND TO AIRPORT LEAP CARD €45 20 hours per week; two weeks for eachperson €400 €12 €60 €100 6. MUSEUM/ACTIVITIES 7. BUS 8. MEDICAL INSURANCE 9. COURSE BOOK 10. REGISTRATION FEE in total €900 for eachperson €60 €120 €50 • Conclusion: • €1212 + €848(profit 70%)= €2060 • €848 x 15= €12720 €35

  19. Wetookour information aboutprices from: • https://www.leapcard.ie/Home/index.html • http://www.atclanguageschools.com/ • http://jjkavanagh.ie/dublin-airport-buses • https://everestlanguageschool.com/it/corso-inglese-a-dublino/ ( competitor’s website ) • https://www.iceireland.com/ ( competitor’s website ) • everymuseum’s website

  20. Competitors • Everest Language School • Delfin School • ICE ( Irish College of English ) • Prices for one week range from €165 to €290.

  21. PEOPLE

  22. PROMOTION

  23. THAT’S THE CONCLUSION THANK YOU FOR COMING WE HOPED YOU ENJOYED OUR PRESENTATION NOW IT’S Q&A TIME

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