Local economic development forum for engaging the private sector academia leyte philippines
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Local Economic Development Forum for Engaging the Private Sector & Academia Leyte, Philippines. My Experiences from Canada Rural & Small City. Presented by: Dan Taylor Twitter: @CreativeDanT facebook: Cre8tiveDanT President/CEO: GPA EDC email: [email protected] Economic Development 101.

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Local Economic Development Forum for Engaging the Private Sector & Academia Leyte, Philippines

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Local economic development forum for engaging the private sector academia leyte philippines

Local Economic Development Forum for Engaging the Private Sector & Academia Leyte, Philippines

  • My Experiences from Canada

  • Rural & Small City

Presented by: Dan Taylor

Twitter: @CreativeDanT

facebook: Cre8tiveDanT

President/CEO: GPA EDC

email: [email protected]


Economic development 101

Economic Development 101

  • Know your strengths

  • Important to take broad and focused approach

  • Are you market ready?

  • Creative / Innovation / Knowledge Economy/Network

  • Find Champions, Facilitate - Don’t “Do”- Connect Dots

  • The Prince Edward County Experience

  • The Peterborough Experiences


Know your strengths

Know Your Strengths

  • Define your community’s strength’s

  • Regionally and locally

  • Stats & Data, feet on the street, look around

  • Community Strengths, Business Strengths/Clusters

  • Pick them / Define Them / Develop Them / Sell

  • Easy to understand / Easy to Sell / Easy to Buy


Be broad and be focused

Be Broad and Be Focused

  • It is important to serve the broader interests of the community

  • Limited resources, fierce competition

  • Can’t be all things to all people - recipe for failure

  • Focus on your top strengths (focused), win...then expand (broader)


Are you market ready

Are You Market Ready

  • What is Market Readiness?

  • USP - Unique Selling Proposition - Define your Economic Development Product

  • Develop “Products”

  • Easy to understand / Easy to Sell / Easy to Buy

  • Web - PR - New Media - Trade Shows


Creative economy

Creative Economy

  • 3 phases of economic growth

  • Agriculture, Industry, Creativity/Innovation

  • Creativity/Innovation/Knowledge is adding value and is where the growth opportunity is

  • Need to make sure you are competitive - getting your fare share

  • http://cre8tivedant.com/2012/01/08/creative-class-market-share-are-you-getting-yours/

  • Network Creative Minds, Creative Cocktail


Back champions

Back Champions

  • Champions drive the economy

  • Support them

  • Facilitate an environment to encourage them

  • They do the work not LED

  • LED does a lot of facilitation, promotion work, support, packaging work


Prince edward county

Prince Edward County

  • Municipal Economic Development - reports to council

  • Municipally funded (core), special project funded - multiple sources of grants

  • Strengths Agriculture, Tourism, Quality of Place

  • Evolved from broad to focused


Prince edward county1

Prince Edward County

  • 4 Pillars (Ag, Tourism, ACH, C&I)

  • 5 Clusters (Creative Talent, Creative Industries, Gastronomy, Green, Health)

  • Market Readiness - Defined who we were, evolved from AG & Tourism to Creative Economy

  • http://www.buildanewlife.ca/site/

  • http://princeedwardcounty.biz/


Extra experiences

Extra Experiences

  • Market Ready

  • Tourism Promotion Partnerships

  • Events - Agri-Tourism

    • http://www.mapleinthecounty.ca/

    • http://www.tastecelebration.ca/

    • http://tastetrail.ca/

    • http://artstrail.ca/


Peterborough

Peterborough

  • Regional Economic Development Corporation - County / City

  • Regionally funded (core), special project funded - multiple sources of grants - many grants stretched focus. Project oriented not as strategic as we could be

  • Strengths Small City, Proximity to Markets, Post Secondary, Quality of Place, Labour Force


Peterborough1

Peterborough

  • 4 Pillars (Ag & Rural, Tourism, Small Business & Manufacturing, Innovation - Academia)

  • Clusters (Fire, Water, Air, Earth)

  • Market Readiness - Defining who we are, tighter focus. Positioning. Creativity & Innovation Leading on the Edge (City)

  • http://www.peterboroughcanada.com/

  • http://thekawarthas.ca/


Lessons learned

Lessons Learned

  • Get Market Ready - Prepare / Package

  • Be Focused

  • Tell stories - Media is your best friend - PR

  • Develop Product

  • Easy to understand, easy to sell, easy to buy

  • It worked! I expect it to work again


Highlights

Highlights

  • Ontario’s Best Kept Secret - Now Worst Kept :)!

  • Clearly Defined Market Readiness / Investment Product

  • Huge PR Coverage

  • Tourism up 400%! < 10 years $24M - $100M

  • 0-38 Wineries < 10 years 0-$60M-$100M

  • Leveraged to become Creative Rural Economy

  • 10% - 20% - 30%

  • Economic Development takes time 3-5-10 years


Thank you

Thank-you!


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