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Local Economic Development Forum for Engaging the Private Sector & Academia Leyte, Philippines. My Experiences from Canada Rural & Small City. Presented by: Dan Taylor Twitter: @CreativeDanT facebook: Cre8tiveDanT President/CEO: GPA EDC email: [email protected] Economic Development 101.

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local economic development forum for engaging the private sector academia leyte philippines
Local Economic Development Forum for Engaging the Private Sector & Academia Leyte, Philippines
  • My Experiences from Canada
  • Rural & Small City

Presented by: Dan Taylor

Twitter: @CreativeDanT

facebook: Cre8tiveDanT

President/CEO: GPA EDC

email: [email protected]

economic development 101
Economic Development 101
  • Know your strengths
  • Important to take broad and focused approach
  • Are you market ready?
  • Creative / Innovation / Knowledge Economy/Network
  • Find Champions, Facilitate - Don’t “Do”- Connect Dots
  • The Prince Edward County Experience
  • The Peterborough Experiences
know your strengths
Know Your Strengths
  • Define your community’s strength’s
  • Regionally and locally
  • Stats & Data, feet on the street, look around
  • Community Strengths, Business Strengths/Clusters
  • Pick them / Define Them / Develop Them / Sell
  • Easy to understand / Easy to Sell / Easy to Buy
be broad and be focused
Be Broad and Be Focused
  • It is important to serve the broader interests of the community
  • Limited resources, fierce competition
  • Can’t be all things to all people - recipe for failure
  • Focus on your top strengths (focused), win...then expand (broader)
are you market ready
Are You Market Ready
  • What is Market Readiness?
  • USP - Unique Selling Proposition - Define your Economic Development Product
  • Develop “Products”
  • Easy to understand / Easy to Sell / Easy to Buy
  • Web - PR - New Media - Trade Shows
creative economy
Creative Economy
  • 3 phases of economic growth
  • Agriculture, Industry, Creativity/Innovation
  • Creativity/Innovation/Knowledge is adding value and is where the growth opportunity is
  • Need to make sure you are competitive - getting your fare share
  • http://cre8tivedant.com/2012/01/08/creative-class-market-share-are-you-getting-yours/
  • Network Creative Minds, Creative Cocktail
back champions
Back Champions
  • Champions drive the economy
  • Support them
  • Facilitate an environment to encourage them
  • They do the work not LED
  • LED does a lot of facilitation, promotion work, support, packaging work
prince edward county
Prince Edward County
  • Municipal Economic Development - reports to council
  • Municipally funded (core), special project funded - multiple sources of grants
  • Strengths Agriculture, Tourism, Quality of Place
  • Evolved from broad to focused
prince edward county1
Prince Edward County
  • 4 Pillars (Ag, Tourism, ACH, C&I)
  • 5 Clusters (Creative Talent, Creative Industries, Gastronomy, Green, Health)
  • Market Readiness - Defined who we were, evolved from AG & Tourism to Creative Economy
  • http://www.buildanewlife.ca/site/
  • http://princeedwardcounty.biz/
extra experiences
Extra Experiences
  • Market Ready
  • Tourism Promotion Partnerships
  • Events - Agri-Tourism
    • http://www.mapleinthecounty.ca/
    • http://www.tastecelebration.ca/
    • http://tastetrail.ca/
    • http://artstrail.ca/
peterborough
Peterborough
  • Regional Economic Development Corporation - County / City
  • Regionally funded (core), special project funded - multiple sources of grants - many grants stretched focus. Project oriented not as strategic as we could be
  • Strengths Small City, Proximity to Markets, Post Secondary, Quality of Place, Labour Force
peterborough1
Peterborough
  • 4 Pillars (Ag & Rural, Tourism, Small Business & Manufacturing, Innovation - Academia)
  • Clusters (Fire, Water, Air, Earth)
  • Market Readiness - Defining who we are, tighter focus. Positioning. Creativity & Innovation Leading on the Edge (City)
  • http://www.peterboroughcanada.com/
  • http://thekawarthas.ca/
lessons learned
Lessons Learned
  • Get Market Ready - Prepare / Package
  • Be Focused
  • Tell stories - Media is your best friend - PR
  • Develop Product
  • Easy to understand, easy to sell, easy to buy
  • It worked! I expect it to work again
highlights
Highlights
  • Ontario’s Best Kept Secret - Now Worst Kept :)!
  • Clearly Defined Market Readiness / Investment Product
  • Huge PR Coverage
  • Tourism up 400%! < 10 years $24M - $100M
  • 0-38 Wineries < 10 years 0-$60M-$100M
  • Leveraged to become Creative Rural Economy
  • 10% - 20% - 30%
  • Economic Development takes time 3-5-10 years
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