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Commercial Slogans! - PowerPoint PPT Presentation

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Course Professor: Prof. Terri Yueh Course name: Business Communication Department: German Student: Michelle Lai (Lai, Yin-Wah) Student Number: 494260618. Commercial Slogans!.

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Commercial Slogans!

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Course Professor: Prof. Terri Yueh

Course name: Business Communication

Department: German

Student: Michelle Lai (Lai, Yin-Wah)

Student Number: 494260618

Commercial Slogans!

Amanda Bynes is a famous actress. She played in many movies . And she had many famous commercial products. One of her commercial products impressed me deeply. The slogan of that commercial was “ got milk?“ The aim of the commercial is to tell us to drink 3 glasses of low fat or fat free milk everyday to stay healthy. The slogan “got milk?” is a question. It may attract people to read the details about the milk. People may think why they are talking about milk? Are they selling any brands of milk? Then, the commercial will reach its goal– to let everybody know the benefits of drinking milk.

I can’t find its picture in the internet. However, it was really hot commercial slogan. Till now, there are so many people remembering it, even the famous Taiwan’s host Jacky Wu. He always jokes and says ” 再大的鳥都裝得下!“ This sentence is from the commercial of褲王. It means not to worry about your waist, because in their company they offer all of the sizes jeans. When people see their commercial, they must remember it after they laugh. That’s the company’s strategy, they make a joke then people will remember it. So, I think it’s a successful slogan.

A commercial of a jeans company-- The King Of Jeans (褲王)

The slogan of Nokia 8310風潮我領,豔羨隨你You’ll Want It!

It was Nokia’s commercial in 2007. The product was a cell phone—Nokia 8310. The commercial was shown that a man, who was taking the Nokia 8310, walked in the street. Everybody saw his cell phone, then threw out their own cell phones. That means only Nokia 8310 is good and everybody wants it. In this commercial they don’t show the advantages of Nokia 8310 such as its functions. They were just showing us that everybody wanted this cell phone. And the slogan in English was “You’ll want it!” and was translated in Chinese”風潮我領,豔羨隨你” I like the Chinese version. It’s because it is more attractive. Also, when we see the Chinese slogan, we’ll feel that Nokia will lead us into fashion. Everybody will focus on it. That’s why I think it is a very excellent commercial.

The slogan of “De Beers”-- 鑽石恆久遠,一顆永流傳

It is one of famous commercial slogans. In the past decade, nobody doesn’t know it. First of all let us think about the question: Why do most of women want their boyfriend to propose with a diamond ring? Because of its worth or something? We can get the answer from the slogan--鑽石恆久遠,一顆永流傳. Women want a diamond ring, it’s because they hope their love can keep as long as the diamond. Diamond is not easy to get hurt because it’s very hard. Therefore, women want it. The slogan is as same as women’s thinking. And it points out that you just need to buy one, you can keep it forever. The diamond symbolizes their love. That’s why till now in every marriage they will have the diamond rings.

This slogan was from the commercial of

Northwest Airline over ten years ago. But I still remember it. A grandson took

the flight with his grandparents. He felt bored and wanted something but he

didn’t speak English. And his grandparents couldn’t help him. At that time he

got an idea. He took out his painting book and crayons. But the flight attendant

misunderstood his meaning and didn’t understand what he wanted. The last

shot was a Taiwan flight attendant came to him and said “你講台語嘛也通”.

This slogan wanted to tell us you could speak Taiwanese also in NWA. This

service made the passengers more closer to NWA. It’s because the passengers

didn’t have to be worried because of their poor English. They could also speak

Taiwanese in NWA just like in Taiwan. The slogan was shown as that meaning.

That’s why I think it’s a good slogan.

The slogan of the northwest airline(NWA)--你講台語嘛也通

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