Characteristics
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Characteristics PowerPoint PPT Presentation


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Characteristics. Size : Unisex (43mm) Case: Black polycarbonate Band: Black polycarbonate Dial : Black sunray Movement : Miyota 2035 Time indication : Analogic Index: Etching Lens: glass Water resistance : 5 ATM Branded : Logo on crown , caseback and dial Weight : 42g

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Characteristics

  • Size: Unisex (43mm)

  • Case: Black polycarbonate

  • Band: Black polycarbonate

  • Dial: Black sunray

  • Movement: Miyota 2035

  • Time indication: Analogic

  • Index: Etching

  • Lens: glass

  • Water resistance: 5 ATM

  • Branded: Logo oncrown, caseback and dial

  • Weight: 42g

  • Warranty: 2 years


IDEAS

Icewatch is young,

sportive

and coollikeice!


KEEP YOUR COOLUSE ICE


MEDIA?

  • Television

  • Internet

  • Banners

  • Spam

  • Billboards

  • Flyers


TIMETABLE

  • Logo: 2 months (6 weeks discussing, 2 week designing)

  • Video advertisements: 1 month (1 week filming, 3 weeks editing)


GOALS

  • Making €€€,£££,¥¥¥ or $$$

  • Support to Amnesty International


Recognizability

  • Icetheme in all advertisement

  • Compositionrecognizibilityusingthe icethemedcolorslike white/light blue and having the Ice logo


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