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Characteristics - PowerPoint PPT Presentation


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Characteristics. Size : Unisex (43mm) Case: Black polycarbonate Band: Black polycarbonate Dial : Black sunray Movement : Miyota 2035 Time indication : Analogic Index: Etching Lens: glass Water resistance : 5 ATM Branded : Logo on crown , caseback and dial Weight : 42g

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characteristics
Characteristics
  • Size: Unisex (43mm)
  • Case: Black polycarbonate
  • Band: Black polycarbonate
  • Dial: Black sunray
  • Movement: Miyota 2035
  • Time indication: Analogic
  • Index: Etching
  • Lens: glass
  • Water resistance: 5 ATM
  • Branded: Logo oncrown, caseback and dial
  • Weight: 42g
  • Warranty: 2 years
ideas
IDEAS

Icewatch is young,

sportive

and coollikeice!

media
MEDIA?
  • Television
  • Internet
  • Banners
  • Spam
  • Billboards
  • Flyers
timetable
TIMETABLE
  • Logo: 2 months (6 weeks discussing, 2 week designing)
  • Video advertisements: 1 month (1 week filming, 3 weeks editing)
goals
GOALS
  • Making €€€,£££,¥¥¥ or $$$
  • Support to Amnesty International
recognizability
Recognizability
  • Icetheme in all advertisement
  • Compositionrecognizibilityusingthe icethemedcolorslike white/light blue and having the Ice logo
ad