MARK EDELSTEIN CONSULTING, INC.

1. MARK EDELSTEIN CONSULTING, INC. AN INTRODUCTION ANDOVERVIEW 2005

2. ABOUT MARK EDELSTEIN CONSULTING, INC. • Founded by Mark Edelstein in July 2001 • Vision: • Empowering Marketing Research for World-Class excellence • Guiding Principle: • Commitment to, and passion for raising the standards, excellence and impact of Marketing Research through everything we do Mark Edelstein Consulting, Inc.

3. ABOUT MARK EDELSTEIN CONSULTING, INC. • MECI Mission: • To partner with Global Healthcare companies who are passionate to have Marketing Research individuals and departments earn and keep a "Seat at the decision-making table” Mark Edelstein Consulting, Inc.

4. ABOUT MARK EDELSTEIN CONSULTING, INC. • MECI Goal: • To successfully build and continuously support client expertise (the art, attitude, and science) in the day to day practice of Marketing Research - at all times aligned with, and focused on business goals, strategies, and resource constraints; • To empower MR to make “one plus one equal three” Mark Edelstein Consulting, Inc.

5. ABOUT MARK EDELSTEIN CONSULTING, INC. • MECI Approach: • To move the functional bar even further by integration and sharing of ideas, programs, and staff from a multi-functional perspective • To overcome the “Silos” • To strengthen internal client and colleague partnerships and teams throughout the organization; • To develop strategic alliances between clients and external database / marketing research agencies; Mark Edelstein Consulting, Inc.

6. ABOUT MARK EDELSTEIN CONSULTING, INC. • MECI Approach: • Consultative, Customized and Individualized • To benchmark and apply lessons learned from the Marketing Research success and failures of others within the client company, across the Pharma industry, from B to B and Consumer industries, and from Academia Mark Edelstein Consulting, Inc.

7. ADHD Anti-Infectives Arthritis Asthma/COPD Bipolar Disease Cardiovascular Dermatology Epilepsy Facial Injectables GI Market HIV/AIDS Migraine Muscle Relaxant Market NSAID Market Oncology Schizophrenia Sedative/Hypnotics Urinary Incontinence Our Therapeutic Experience Mark Edelstein Consulting, Inc.

8. Our Recent Clients • Abbott Laboratories • G & S Research • Inamed Corporation • Medical Marketing Studies, U.S. • Merck and Company, Inc. • Schwarz Pharma • Oasis Marketing Partners • Scott Lauder & Associates Mark Edelstein Consulting, Inc.

9. Our Services • Provide strategic MR Program design, budgeting, optimization and short-term project/staff management • Enhance Marketing Research Department strategies and tactics through “Best Practices” initiatives; Mark Edelstein Consulting, Inc.

10. Our Services • Support the unique professional development needs of both junior and more seasoned marketing researchers and their internal clients • Supplement the theory and science of database and methodology-focused external training seminars; • Provide individualized staff and department-wide hiring, orientation, training & coaching programs stressing the practice of MR excellence; • Marketing Research 101 for Marketing, Sales and Finance Mark Edelstein Consulting, Inc.

11. Our Services • Help companies create internal demand for, and support development of integrated “Knowledge Repository” process • Teach researchers the process of “mining the data”, integrating and building on insights from the ever-growing body of data available from primary, secondary, and syndicated research, as well as “human capital” resources • Bridge the “silos” of information • Identify, recommend and partner with “Best in Breed” intelligence and data research vendors Mark Edelstein Consulting, Inc.

12. Our Successes • Business and Strategy Development • Marketing Plan development support • Situation Analyses • Commercial Viability / Market Valuations / Forecasting • Global Positioning, Pricing and Segmentation Strategy Research • Branding and Messaging Research • Packaging Research • Special Audiences (KOL, Advocate, Patient, Payer Research) Mark Edelstein Consulting, Inc.

13. Our Successes • Competitive Insights & Analysis • Internal needs assessment, SWOT Analyses, War Gaming, Market Opportunity and Global Market Structure Assessments • Data Mining and Knowledge Integration to capture and build on insights from prior research and resources already available • On-going and ad-hoc CI efforts • Performance Tracking Reports and Dashboard Summaries • Business-focused, issues-driven insight, recommendations, implications from all research Mark Edelstein Consulting, Inc.

14. Our Successes • Global Project Management • Research Plans: • Staffing & Budget Development • Optimization and Selling • Management and Tracking • Staff hiring, training and development, orientation, coaching, and career development • Best-in-Breed Vendor identification, evaluations, and selection process Mark Edelstein Consulting, Inc.

15. Our Approach to Project Out-Source Management • Consultative • Customer-Focused • Creative and Clever • Customized • Clear • Communicate Regularly • Committed Mark Edelstein Consulting, Inc.

16. Is Mark Edelstein Consulting Right for You? • What’s keeping you up at night? • What are your immediate needs and objectives? • What are your longer-term strategic business and development goals? • What specific support are you looking for? Over what timeframe? • What skill set will ensure your success? • What work and communication style will ensure acceptance and success within your work community? • What are your company’s experiences working with, and expectations from an independent consulting partnership? Mark Edelstein Consulting, Inc.

17. About Mark Edelstein • Marketing Research Consultant, Professional Development Coach, and Department Strategist; • Active champion for global Pharma MR function for 20 years • 15 years on “client” side – with Merck, Searle, Abbott, and Pharmacia • Began career as practicing Chemical Engineer with P&G and FMC • Learned art and skill of problem solving, project management, and critical importance of collaborative work relationships Mark Edelstein Consulting, Inc.

18. About Mark Edelstein • Seasoned Experience • Unique blend of technical and business acumen; • In-depth client-side and supplier/consulting side perspectives; • Broad global healthcare market knowledge; • Extensive range of therapeutic class expertise; • Demonstrated success in integrated global marketing research design, management, analysis, and reporting; • Commercial product and program development, optimization and implementation across entire product life-cycle, including early-stage clinical, business development, licensing, forecasting, and pre-launch activities. • Extensive direct and cross-functional staff recruiting, training, coaching, and management experience; Mark Edelstein Consulting, Inc.

19. About Mark Edelstein • Professional Passions: • Coaching, mentoring and professional development of marketing researchers • Empowering researchers to “get it” - to recognize, train for, and actively practice the proactive, strategic, and innovative role they play as business, product and market experts throughout the organization • Empowering Marketing Research to be“The place to be” rather than “The place to be from” Mark Edelstein Consulting, Inc.

20. About Mark Edelstein • Professional Affiliations: • Serving on the Expert Review Panel for the MRII in conjunction with University of Georgia - Center for Continuing Education • Principles of Marketing Research – Pharmaceutical Supplements, a new online professional training program for researchers worldwide, launching Fall, 2005 • Active Member of PMRG (past officer and board member), PBIRG, American Marketing Association, Society of Competitive Intelligence Professionals Mark Edelstein Consulting, Inc.