Rosemary Venne:  University of Saskatchewan
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Rosemary Venne: University of Saskatchewan Demographic Trends: Canada. small spread out population + large land mass = high infrastructure costs population pyramids: middle-age spread/boomers aging population current fertility rate (1.5). Demographic Groups.

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Rosemary Venne: University of Saskatchewan Demographic Trends: Canada

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Rosemary venne university of saskatchewan demographic trends canada

Rosemary Venne: University of Saskatchewan Demographic Trends: Canada

  • small spread out population + large land mass

  • = high infrastructure costs

  • population pyramids: middle-age spread/boomers

  • aging population

  • current fertility rate (1.5)


Rosemary venne university of saskatchewan demographic trends canada

Demographic Groups

  • depression/wartime bust; born 1930-1946

  • aged 66-76 (in year 2006);

  • postwar babyboom born 1947-1966

  • aged 40-59 in 2006;

  • postboom bust; born 1967-1979; aged 27-39 in year 2006;

  • babyboom echo born 1980-1995; aged 11-26 in 2006

  • continuing bust 1996 on


Rosemary venne university of saskatchewan demographic trends canada

Demographic Trends: Halton

  • slightly younger than Canadian profile

  • very mobile population

  • Stronger growth rate than the provincial average with Milton and Oakville leading the way

  • an immigrant-receiving province/region


Rosemary venne university of saskatchewan demographic trends canada

Trends: boom/bust cycles

  • Boom groups: face more (within-group) generational crowding; generally boom groups have a harder time throughout their lifetime;

  • Results in excess labour supply and lower wages

  • Bust groups: face less generational crowding; generally bust groups have a smoother sail through life

  • Results in labour shortage and higher wage rate


Rosemary venne university of saskatchewan demographic trends canada

Trends: Career Patterns

  • steady state career pattern: vocation, one lifetime job; seniority, security important

  • linear career pattern: promotion-centred, climbing the career ladder; power

  • spiral career pattern: many jobs, lateral moves; re-education and training

  • transitory career pattern: contract, project work; many jobs; teams, variety


Rosemary venne university of saskatchewan demographic trends canada

Career: interaction effects

  • Demographic bust + economic boom = very favourable interaction effect for depression/wartime baby bust

  • Demographic boom + stagnant/variable economy = overall less favourable interaction effect for baby boom

  • Current bust: more variable


Rosemary venne university of saskatchewan demographic trends canada

Trends: postwar changes

  • rising prosperity, rise in standard of living, acceleration of tech development

  • economic boom with small labour force

  • tall organizational hierarchies

  • 1970/80s changes: oil price shocks; globalization, downsizing and delayering


Rosemary venne university of saskatchewan demographic trends canada

Changing factors affecting careers

  • career pattern shifts: from stability to flux

  • delayering and flattening corporate hierarchies

  • stagnant wage growth since mid 1970s

  • rising skill requirements and tech change

  • lifelong learning


Rosemary venne university of saskatchewan demographic trends canada

Delayering: Dupont Example

  • In order to compete, Dupont flattened their hierarchy in the early 1990s:

  • Before: Dupont lost business prior to flattening their hierarchy because new projects had to survive 4 levels of review ‚Äďvery time consuming (in the 1980s)

  • Now: Dupont is faster as new projects have to survive just one level of review (with flatter pyramid, more autonomy and more participatory mgmt)


Rosemary venne university of saskatchewan demographic trends canada

Real wage growth (family income)

  • 1950s: 50%

  • 1960s: 40%

  • 1970s: 22%

  • 1980s: 3%

  • 1990s: 8%

  • Taking into account tax increases and inflation


Rosemary venne university of saskatchewan demographic trends canada

Changing factors affecting youth and careers

  • slower to leave home

  • sometimes boomerang back (cluttered nest)

  • increased educational participation (no longer job-ready at end of high school)

  • more difficult school-to-work transition

  • career shifters and lifelong learners


Rosemary venne university of saskatchewan demographic trends canada

Changing factors affecting youth and careers

  • quote: the 1990s will be looked upon as the decade when the labour market divided into the educational haves and have-nots;

  • -in an economy that puts a premium on knowledge (and credentials), higher levels of education are becoming a must for young people

  • Source: Globe and Mail, B. Little Oct, 1999.


Rosemary venne university of saskatchewan demographic trends canada

Trends: Changing workplaces

  • increasing diversity in labour force

  • including: more women, more visible minorities, greater education

  • more flexible policies to suit workforce

  • flexible work hours, flexible benefit plans


Rosemary venne university of saskatchewan demographic trends canada

Labour force supply issues in the 21st century

  • decreasing portion of life cycle in labour force

  • slow growing labour supply (flat by 2016)

  • babyboom echo entering labour force

  • unknown labour demand (importance of the economy)

  • continued technological change


Rosemary venne university of saskatchewan demographic trends canada

Trends: Tech change affecting the workplace

  • Gallatin Steel : It used to take 5000 people to produce as much steel as Gallatin‚Äôs 300-person workforce can produce in 1995!

  • 40% of their workforce has college or university degrees

  • from: 1st college, then the mill, Globe and Mail ROB, August 29,1995


Rosemary venne university of saskatchewan demographic trends canada

Generational differences

  • most changes are a long time coming (eg less automatic respect for authority)

  • age cycle vs generational differences

  • Reactions to economic conditions

  • tech changes (comfort with technology)


Rosemary venne university of saskatchewan demographic trends canada

Trends: Strategies for Retention

  • provide skill building and professional growth

  • offer career planning & mentoring

  • offer leaves (especially for those in remote locations)

  • offer flexible benefits and work hours

  • be life friendly (work-life balance)


Rosemary venne university of saskatchewan demographic trends canada

Trends: Strategies for Sustaining Talent

  • keeping talent tuned in and turned on

  • investing in human capital with basic skills training (eg presentation skills)

  • providing challenging work with training and support

  • retention strategies will be paramount


Rosemary venne university of saskatchewan demographic trends canada

Changing workplace practices: HRP

  • HRP can be proactive: Labour Force of next 2 decades already born

  • Increasing importance of immigration

  • Retention strategies

  • Increasing emphasis on lateral job changes, eg job rotation, career planning and lifelong learning


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