Csx crossing safety initiatives september 17 2012
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CSX Crossing Safety Initiatives September 17, 2012. Community Affairs & Safety. COMMUNITY AFFAIRS & SAFETY PUBLIC SAFETY • INTERNAL CUSTOMERS • COMMUNITY AFFAIRS PUBLIC SAFETY • OPERATION LIFESAVER • PLAY IT SAFE • FIRST RESPONDER TRAINING • GCCI • DISASTER ASSISTANCE.

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Community affairs safety
Community Affairs & Safety

  • COMMUNITY AFFAIRS & SAFETY

    • PUBLIC SAFETY

      • INTERNAL CUSTOMERS

      • COMMUNITY AFFAIRS

  • PUBLIC SAFETY

    • OPERATION LIFESAVER

    • PLAY IT SAFE

    • FIRST RESPONDER TRAINING

    • GCCI

    • DISASTER ASSISTANCE


Highway rail incidents
Highway/Rail Incidents



Operation lifesaver
Operation Lifesaver

  • The Organization is going through a metamorphosis

  • The Search has begun to hire a new President with the

  • upcoming retirement of Helen Sramek

  • A direction of more social media vs. traditional

  • presentations in addition to a more focused marketing

  • initiative will potentially increase the number of people

  • reached.


Crossing trespass safety at csx
Crossing/Trespass Safety at CSX

  • Traditional Messaging

    • Operation Lifesaver

    • Billboard

    • Radio

  • Not so traditional…

    • NASCAR

    • Trucking Industry

    • College Outreach


Csx live reads
CSX Live Reads

ANNC: Cut off a car, and you may get the finger. Cut off a train, and you could lose your life. Use caution around railroad tracks. For more information, visit www.safecrossing.com.

ANNC: If you see an unauthorized person walking along railroad tracks, please contact the authorities immediately. You’ll make the rails safer, and you may even save a life. A safety message from CSX.








Csx reminds to play it safe
CSX Reminds to “Play it Safe”

University of Louisville

2012-2013 Season Online network buy that receives statewide coverage will run for 12 weeks from Jan – Mar




Csx engages nascar to spread safety message
CSX Engages NASCAR to spread safety message

Regan Smith, driver of car 78

Spreads “Play it Safe” around railroad

Tracks.





Public crossings
Public Crossings

  • Must be negotiated with appropriate road authority

    • State/City/County

  • Very controversial, must have public hearings

    • Community involvement paramount, agreement if at all possible

    • The laws vary state to state, but in certain states we can

    • petition state for closure. But…

    • They are very hesitant to get involved in “local politics”


Private crossings
Private Crossings

  • In 2011, CSX launched a pilot program to address Private crossings.

  • Out of 8943 private crossings on our system, less than 10% had a

    • agreement in place for the crossing. Most were installed many years ago

    • some with a “handshake agreement” and had no documentation.

    • Our goal was simple, yet aggressive:

    • Enhance safety across our system

    • Consolidate crossings wherever possible

    • Secure agreements where consolidation was not practicable.


Right results right way
Right Results, Right Way

  • First Response Time

  • Never adversely affect safety

  • Incentives

    • $ to crossing users

    • Assist with alternate access where needed

    • Notification to local agencies


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