Csx crossing safety initiatives september 17 2012
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CSX Crossing Safety Initiatives September 17, 2012 PowerPoint PPT Presentation


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CSX Crossing Safety Initiatives September 17, 2012. Community Affairs & Safety. COMMUNITY AFFAIRS & SAFETY PUBLIC SAFETY •INTERNAL CUSTOMERS • COMMUNITY AFFAIRS PUBLIC SAFETY •OPERATION LIFESAVER •PLAY IT SAFE •FIRST RESPONDER TRAINING •GCCI •DISASTER ASSISTANCE.

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CSX Crossing Safety Initiatives September 17, 2012

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CSX Crossing Safety InitiativesSeptember 17, 2012


Community Affairs & Safety

  • COMMUNITY AFFAIRS & SAFETY

    • PUBLIC SAFETY

      •INTERNAL CUSTOMERS

      •COMMUNITY AFFAIRS

  • PUBLIC SAFETY

    •OPERATION LIFESAVER

    •PLAY IT SAFE

    •FIRST RESPONDER TRAINING

    •GCCI

    •DISASTER ASSISTANCE


Highway/Rail Incidents


Trespass Incidents


Operation Lifesaver

  • The Organization is going through a metamorphosis

  • The Search has begun to hire a new President with the

  • upcoming retirement of Helen Sramek

  • A direction of more social media vs. traditional

  • presentations in addition to a more focused marketing

  • initiative will potentially increase the number of people

  • reached.


Crossing/Trespass Safety at CSX

  • Traditional Messaging

    • Operation Lifesaver

    • Billboard

    • Radio

  • Not so traditional…

    • NASCAR

    • Trucking Industry

    • College Outreach


CSX Live Reads

ANNC:Cut off a car, and you may get the finger. Cut off a train, and you could lose your life. Use caution around railroad tracks. For more information, visit www.safecrossing.com.

ANNC:If you see an unauthorized person walking along railroad tracks, please contact the authorities immediately. You’ll make the rails safer, and you may even save a life. A safety message from CSX.


Is this Backwards???


University of Delaware


Auburn University


Tent outside of Stadium


Message Board


Stadium Towels


CSX Reminds to “Play it Safe”

University of Louisville

2012-2013 Season Online network buy that receives statewide coverage will run for 12 weeks from Jan – Mar


Pizza????


Pizza Stickers


CSX Engages NASCAR to spread safety message

Regan Smith, driver of car 78

Spreads “Play it Safe” around railroad

Tracks.


How do we reach independents?


Pilot/Flying J Truck stops.


The parking lot at Flying J Corporate


Public Crossings

  • Must be negotiated with appropriate road authority

    • State/City/County

  • Very controversial, must have public hearings

    • Community involvement paramount, agreement if at all possible

    • The laws vary state to state, but in certain states we can

    • petition state for closure. But…

    • They are very hesitant to get involved in “local politics”


Private Crossings

  • In 2011, CSX launched a pilot program to address Private crossings.

  • Out of 8943 private crossings on our system, less than 10% had a

    • agreement in place for the crossing. Most were installed many years ago

    • some with a “handshake agreement” and had no documentation.

    • Our goal was simple, yet aggressive:

    • Enhance safety across our system

    • Consolidate crossings wherever possible

    • Secure agreements where consolidation was not practicable.


Right Results, Right Way

  • First Response Time

  • Never adversely affect safety

  • Incentives

    • $ to crossing users

    • Assist with alternate access where needed

    • Notification to local agencies


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