Messaging, Media, Money & Your Ministry
This presentation is the property of its rightful owner.
Sponsored Links
1 / 25

Messaging, Media, Money & Your Ministry FABC Entrepreneur’s Ministry April 28, 2012 PowerPoint PPT Presentation


  • 84 Views
  • Uploaded on
  • Presentation posted in: General

Messaging, Media, Money & Your Ministry FABC Entrepreneur’s Ministry April 28, 2012 . ENTREPRENEUR: BENJAMIN FRANKLIN. " Seest thou a man diligent in his calling, he shall stand before kings, he shall not stand before mean men," . What’s the Difference? Public Relations Marketing

Download Presentation

Messaging, Media, Money & Your Ministry FABC Entrepreneur’s Ministry April 28, 2012

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

Messaging, Media, Money & Your Ministry

FABC Entrepreneur’s Ministry

April 28, 2012


Entrepreneur benjamin franklin

ENTREPRENEUR: BENJAMIN FRANKLIN

"Seest thou a man diligent in his calling, he shall stand before kings, he shall not stand before mean men,"


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

What’s the Difference?

Public Relations

Marketing

Advertising

2010 CONFIDENTIAL & PROPRIETARY TO THE QUIETT GROUP


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

Public Relations

Marketing

Communications

Advertising

Social Media

2010 CONFIDENTIAL & PROPRIETARY TO THE QUIETT GROUP


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

Public Relations

Strategic management of

two-way relationships

between organization/business

and its publics. (Grunig)

Key Elements:

Publics (Stakeholders)

Management

Relationships

2010 CONFIDENTIAL & PROPRIETARY TO THE QUIETT GROUP


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

  • Marketing

  • The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA)

  • The action or business of promoting and selling products or services, including market research and advertising.

  • Key elements:

  • Targets

  • Exchange

  • Customer

2010 CONFIDENTIAL & PROPRIETARY TO THE QUIETT GROUP


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

Advertising

The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc

Key elements:

Design

Product

Paid announcements

2010 CONFIDENTIAL & PROPRIETARY TO THE QUIETT GROUP


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

Social Media

Agroup of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media is ubiquitously accessible, and enabled by scalable communication techniques.

Key Elements:

Social network platforms

Technology driven

Community/Sharing


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

  • Why Do You Need To Know?

  • Identify Needs

  • organization/business goals

  • stakeholders/customers

  • Revenue/Budget Projections

  • revenue goals/projections

  • source of funding

  • Effective Usage

  • earned vs. traditional media buys

  • -social media ‘exposure’ and ROI

2010 CONFIDENTIAL & PROPRIETARY TO THE QUIETT GROUP


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

BUSINESS IQ

Mission/Vision

Customers

Stakeholders

Budget Goals


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

Business IQ

WHAT CAN PREVENT/HINDER YOUR BUSINESS OPERATIONS?


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

Media Buying

Procurement of media real estate at optimal placement and price.

The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secured.

CreditCard Payment

Advertisershould complete this form and return to the Hearst Television Charlotte office via email to [email protected] or fax to 704-376-3926. Please do not submit this form to your sales contact …..


Broadcast

Broadcast

Frequency

Program Rating/Share

Time

Driver: National Ads,

Market Size

Example:

NOLA: 24 spots, $3600.00

Houston: 6 spots, $2200.00


Print

Print

Skybox Run Dates (3.25" x 1.5" includes full color)

Section: Growth & Business Feb. 18th & 25th Mar. 3rd, 10th, 17th, 24th, 31st

Section: Sports  Feb. 14th, 21st, 28th  Mar. 6th, 13th, 20th, 27th

Cost  $840.00 Scheduled

70,000 impression 160x600 Skyscraper (will start when I get the ad)

Cost $840.00  Scheduled and started

 2 cols (3.25") x 6" Sunday print ad (will let me know if you want to run) (Deadline on Weds.)

Scheduled for Feb. 19th, 26th & March 4th  $579.84  (per ad)

Cost $1739.52

Frequency

Sections

Daily/Weekly/Monthly

Cost Per Inch

Driver: Content, Advertising


Radio

RADIO

Frequency

Program

Drive Time

Example:

NOLA

AM, AM Drive $45

PM, AM Drive $110.00


Social media

SOCIAL MEDIA

Frequency

Impressions

Views

Flat Rate

Options:

Group On

Blogs

Constant Contact


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

What is Your Message?

Public Relations: Messaging, Positioning (crisis, issue)

Forms: Press Releases, Brochures

Earned media: no cost


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

What is Your Message?

Marketing, Advertising: Brand –personality, logo, promise, integrity…

Forms: advertisements, packaging, photos, billboards…


Practice cases

Practice Cases


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

Lonnie’s Landscaping

  • History:

  • Grass Cutting Service 30 years

  • Good infrastructure and Reliable Employees

  • Communications Need:

  • New Business-Sculpture Gardens

  • Business IQ

  • Mission/Vision, Customers, Stakeholders, Budget

  • Determine Communications Strategy


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

Helpful Hands Home Health Service

  • History:

  • Owner is a former Sr. VP, Home Health Co., RN, MD, MPH

  • First time owning business

  • Communications Need:

  • Secure customer base

  • Business IQ

  • Mission/Vision, Customers, Stakeholders, Budget

  • Determine Communications Strategy


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

The ‘Top That’ Hat Shop

  • History:

  • 25 years in business

  • Loyal customers, innovative staff

  • Communications Need:

  • Diversifying Business – 501c3

  • Business IQ

  • Mission/Vision, Customers, Stakeholders, Budget

  • Determine Communications Strategy


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

  • Deliberate

  • Integrate

  • Learning Power


Messaging media money your ministry fabc entrepreneur s ministry april 28 2012

The Sense To Be Subtle

The Courage To Be Heard !

THANK YOU!


  • Login