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JDSU Global Services Consulting Practices. Michael Pritz. Webinar Agenda. Operators’ Challenges Operational Model and Process Re-engineering (OPR) Practice Practice Overview Practice Notes Network Planning, Design and Optimization (NPO) Practice Practice Overview Practice Notes

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michael pritz

JDSU Global Services

Consulting Practices

Michael Pritz

webinar agenda
Webinar Agenda
  • Operators’ Challenges
  • Operational Model and Process Re-engineering (OPR) Practice
    • Practice Overview
    • Practice Notes
  • Network Planning, Design and Optimization (NPO) Practice
    • Practice Overview
    • Practice Notes
  • Questions
slide3

Critical Pain Points

  • Operations
    • New operating units and services in unfamiliar markets
    • Optimization of operational models and upgrading of processes and procedures to reduce expenses while maintaining service quality
    • Customer expectation management
      • Internal SLO’s for new and existing services
      • External SLA’s for business class customers
      • Requires integration of service assurance
  • Engineering
    • New services or technologies requiring network redesign or upgrades
    • Massive bandwidth requirements
    • Network security, content protection
    • Complexity in content delivery
    • Pressure on CapEx and OpEx
      • Diminished equipment upgrade cycles
slide4

Impacts on Future Business and Profitability

  • Instability from the operational complexity of managing many different technology platforms
  • Delays in the introduction and turn-up of new services
  • Unnecessarily high operational costs, affecting investment in new technologies and service
  • Slow or no response in the event of service affecting issues
  • Inaccurate billing
  • Non-competitive network architectures
  • Inefficient and costly mistakes in network design
  • Performance issues due to poorly designed networks

Net Result

Customer churn due to dissatisfaction

webinar agenda1
Webinar Agenda
  • Operators’ Challenges
  • Operational Model and Process Re-engineering (OPR) Practice
    • Practice Overview
    • Practice Notes
  • Network Planning, Design and Optimization (NPO) Practice
    • Practice Overview
    • Practice Notes
  • Questions
operational model process re engineering practice
Operational Model & Process Re-Engineering Practice

The OPR Practice works with operators to develop and enhance

the operational architectures and models underlying the deployment of services

the processes and procedures implemented by network operations to support the delivery of services

The Values Provided by the OPR Practice Include

Reducing the operator’s time to market for the introduction of new services

Enhancing the operator’s ability to anticipate and avoid service impacting issues

Enhancing the operator’s ability to respond quickly to issues when they occur

Increasing customer retention and loyalty

Independent agent with deep subject matter expertise

opr areas of focus
OPR Areas of Focus

Network and Service Design

Fulfillment

Assurance

Billing

Customer Relationship Management

Inbound Calls/Outbound Customer Mgmt

Selling

Invoicing & Collections Management

QoS/SLA Objectives

Order Handling

Retention and Loyalty

Service Management and Operations

Service Assurance

Operational Architecture

Service Configuration

SLO Management

Service and Specific Instance Rating

Operational Model

Service Turn-Up and Activation

SLA Management

Resource Management and Operations

Fault Management

Network Architecture and Design

Performance Management

Resource Provisioning and Allocation

Network Optimization

Resource Data Collection, Analysis and Control

opr deliverables
OPR Deliverables
  • Operational Architecture
    • Delineates the elements of the network and operational support system infrastructure
      • Including network elements used by the service and OSS systems used to manage the service.
    • Delineates the alarm, performance monitoring, service performance and other information collected by the systems.
  • Operational Model
    • Defines the flow of alarm, performance monitoring and service performance information
      • from the network to regional and corporate systems
    • Defines the roles and responsibilities of regional and corporate operational personnel to respond to the information
opr deliverables1
OPR Deliverables
  • Processes and Procedures
    • Defines industry best practices at the regional and corporate levels for delivering a reliable, high quality service
      • Including meeting SLO and SLA objectives
    • Swim lanes with roles/responsibilities & hand-off
opr engagement model
OPR Engagement Model
  • Substantial on-site presence throughout engagement
  • Ensure all stakeholders engaged and informed throughout process
  • Client reviews at key points
  • Incorporate industry best practices
  • Change management for inevitable scope changes
  • JDSU Account Manager kept tightly in the loop
    • However, designed to not be time consuming for AM

Project Kickoff

Information Collection

Operational Model/

Operational Architecture

Operational Requirements/

Processes and Procedures

  • OPR consultants integrated as part of the operations team
      • Project manager acts as SPC for client
  • Engage with corporate stakeholders and corporate and regional operations
  • Integration with and use of client processes

Model/Outline Review

Operational

Requirements Review

webinar agenda2
Webinar Agenda
  • Operators’ Challenges
  • Operational Model and Process Re-engineering (OPR) Practice
    • Practice Overview
    • Practice Notes
  • Network Planning, Design and Optimization (NPO) Practice
    • Practice Overview
    • Practice Notes
  • Questions
customer a pri voice trunks over ethernet operator s challenges
Customer A: PRI Voice Trunks over EthernetOperator’s Challenges
  • Launching of Voice Trunk service for medium sized businesses
  • Delivering “Business Class” QoS and QoE compared to existing voice line offerings
  • Coping with differences in regional access architecture, network monitoring and support.
  • Fighting the “Throw-Over-the-Wall” mentality and getting the operation groups ready for the launch
  • Making service ready for the launch in 4 months
customer a pri voice trunks over ethernet assignment summary
Customer A: PRI Voice Trunks over EthernetAssignment Summary
  • In-depth cross-functional audit
  • Operations Support Model
    • Multi-Tiered Ops Support Model building upon existing support structure for fiber-based services.
    • Roles/Responsibilities and Escalation Paths for all organizations.
  • Tools/Monitoring/SA Strategy
    • Accelerate and augment deployment of existing tools for monitoring fiber-based services.
  • Analysis and handling procedure of system traps for all new NEs.
  • High level trouble management processes.
customer a pri voice trunks over ethernet jdsu solution alarm collection architecture

Customer LAN

Comm

CLEC

(PSTN)

Customer A: PRI Voice Trunks over EthernetJDSU Solution – Alarm Collection Architecture

NMS

Regional Office

Corporate Network Operations Center

Softswitch

NMS

Gateway

SNMP Traps

Divisional Network Operations Center

Regional Network Operations Center

NMS

Commercial Metro

Ring

Distribution

Hub

Router/Switch

Customer Premise

Access Gateway

Ethernet

PBX

Fiber

Ethernet

Managed Switch

Demarc

In-band Communication /Non-Redundant

Path

PRI/DS1

SIP/VoIP

customer a pri voice trunks over ethernet jdsu solution h l customer call handling process
Customer A: PRI Voice Trunks over EthernetJDSU Solution – H.L. Customer Call Handling Process

A

A

Investigates Ticket

and initiates a repair

Issues escalated GNOC initiates a

repair

Region and

Divisional NOC

Current with line 1

Alarm Collected

For analysis

Potential SBC or Switch problem

Customer calls Tech Support- Ticket is opened

Line 1

Ticket Closed- Informthe customer

No

Sectionalizes

Problem and

initiates a repair

Problem

fixed?

yes

Tech

Support

Customer reaches Tech support through IVR

If potential regional network problem

No

Joint coordination

Field Ops

Problem

fixed?

Dispatch and

initiates a repair

yes

Sectionalizes

Problem and initiates a repair

Regional CO

Sectionalizes problem

and escalates

Corporate NOC

No For Voice

problem

yes

Voice Ops

Sectionalizes

Problem, initiates a repair,

Escalates to vendor if needed

Problem fixed?

Reports development required

No for Local problem

M&P Needs to be developed

customer a pri voice trunks over ethernet customer results
Customer A: PRI Voice Trunks over EthernetCustomer Results
  • New service launched on-time with full operational requirements, including
    • Definition of roles and responsibilities of corporate, regional and divisional operations personnel
    • Definition of the alarm and performance monitoring information collected from the service elements by corporate, regional and divisional operations support systems
    • Processes for responding to alarm and performance information
    • Entry criteria that must be met by a division before the launch of service
customer b cell tower backhaul operator challenges
Customer B: Cell Tower BackhaulOperator Challenges

Operator deploying Service Assurance for performance monitoring and testing for Cell Tower Backhaul services

TDM and Ethernet based services

Challenge is to ensure service quality and reliability through integration of SAS with the key systems and processes in corporate and in the regions used to provide backhaul service

Integrate SAS with the operator’s operations environment, developing detailed processes and procedures for using and applying SAS in support and services day-to-day activities

Includes the roles and responsibilities of the national and regional operations teams

Develop operational requirements for service-wide fault and performance management

Additionally, the operator must develop operational requirements for service-wide fault and performance management

customer b cell tower backhaul assignment summary
Customer B: Cell Tower BackhaulAssignment Summary

Integration of SAS with the operations environment requires

Developing an understanding of the existing operations environment for deploying Cell Tower Backhaul service

Auditing the operational requirements for the service

Centered on performing an audit for each of the equipment types in the access, ring and mobile switching center

Ensure the completeness of the alarms and performance monitoring information collected for each network element and forwarded to the TWC fault management system

Developing performance monitoring and test and trouble shooting methodologies employing industry-leading best practices to maximize the effectiveness of the SAS solution

customer b cell tower backhaul deliverables
Customer B: Cell Tower BackhaulDeliverables

Operations Environment

Document the integration of the Service Assurance Solution into the existing operations environment for the operator’s Cell Tower Backhaul service at both the regional and national levels

Operational Requirements

Document service-wide fault and performance management for the access, metro ring and MSC-located equipment for the Cell Tower Backhaul service

Operational Processes and Procedures

Document the processes and procedures for using the SAS’s features and capabilities, and integrate the newly developed processes into already existing procedures

This will include the regional and corporate division of responsibilities

customer b cell tower backhaul results
Customer B: Cell Tower BackhaulResults

Maximize the impact from deployment of the Service Assurance Solution for TDM and Ethernet services

Centralized Ethernet and TDM performance monitoring and testing

Speed time-to-market by employing industry experts with deep cable expertise and experience as well as a thorough and current understanding of Ethernet & CTBH services

Deliver a set of models and process flows that can be used as a base-line for the integration of the SAS in other regions.

Minimize the use of the operator’s resources, enabling those resources to stay focused on currently assigned high priority tasks and day-to-day operations

Improve operational budget forecast for initial launch and future expansion by providing a fixed price for development of operational model and process flows.

webinar agenda3
Webinar Agenda
  • Operators’ Challenges
  • Operational Model and Process Re-engineering (OPR) Practice
    • Practice Overview
    • Practice Notes
  • Network Planning, Design and Optimization (NPO) Practice
    • Practice Overview
    • Practice Notes
  • Questions
slide22

Network Planning, Design and Optimization Practice

  • The NPO Practice works with operators to architect, design and optimize the operator’s optical transport networks
    • Backbone, core metro and access network
  • The values provided by the NPO practice include
    • Reducing initial investment for the deployment of new network infrastructure
    • Avoiding costly network redesigns and re-engineering
    • Increasing efficiency of deployed network infrastructure, and extending the life of the operator’s investment
    • Reducing the operator’s time to market for the introduction of new services
    • Optimizing the operator’s CapEx and OpEx investment
npo services
NPO Services

Backbone, Core Metro and Access Networks

Network planning, design, implementation and cost-performance optimization

Wavelength routing and channel planning

Maintenance and reliability requirements

Quantitative analysis, including the impact of broadband access and video offerings on Core Metro Network capacity requirement and evolution

Staging Lab and FOA

Architecture and design, test plans, automation

Triple Play Services

Planning, design, analysis of dynamic relationships between services

Next Generation Technology Assessment

CapEx and OpEx impact, retrofit with legacy systems, upgrade costs and operations

npdo areas of focus
NPDO Areas of Focus

Network and Service Design

Fulfillment

Assurance

Billing

Customer Relationship Management

Inbound Calls/Outbound Customer Mgmt

Selling

Invoicing & Collections Management

QoS/SLA Objectives

Order Handling

Retention and Loyalty

Service Management and Operations

Service Assurance

Operational Architecture

Service Configuration

SLO Management

Service and Specific Instance Rating

Operational Model

Service Turn-Up and Activation

SLA Management

Resource Management and Operations

Fault Management

Network Architecture and Design

Performance Management

Resource Provisioning and Allocation

Network Optimization

Resource Data Collection, Analysis and Control

npo top down vs bottom up analysis
NPO Top-Down vs. Bottom-Up Analysis

Top-down Evaluation of Service Delivery Platform:

Market and customers requirements

Service providers drivers for architecture changes and network transformation

The dynamics, changes and evolution in service delivery and the network required to supported it.

Bottom-up & Model-based Analysis:

Build a realistic network and services delivery model(s) for each case studies

Conduct cost-performance trade off analysis to arrive to the optimal solution

Apply various scenarios to test for scalability, reliability and stability

This work would be major input to customers’ business case, validate or modify existing business case

JDSU could extend this and offer a complete and fact based business case.

Tools to automate analysis

webinar agenda4
Webinar Agenda
  • Operators’ Challenges
  • Operational Model and Process Re-engineering (OPR) Practice
    • Practice Overview
    • Practice Notes
  • Network Planning, Design and Optimization (NPO) Practice
    • Practice Overview
    • Practice Notes
  • Questions
slide27

Customer C: Metro/Core Agile Optical ArchitectureOperator Challenges

  • Need to optimize cost and performance with ROADM technology
  • No planning or design tools for non-blocking wavelength routing
  • Need Scalable Metro/Core architecture to meet 100 Mbps per subscriber service offering
  • Last Mile Architecture: GPON evolution to 10 Gbps per PON vs. CWDM/DWDM in the outside plants
customer c metro core agile optical architecture assignment summary
Customer C: Metro/Core Agile Optical ArchitectureAssignment Summary
  • Used operator’s Metro and Core Network topology and demands to analyze cost and operational impact of Optical Node with ROADM in network:
    • Routed demands according to network topology
    • Conducted statistical analysis for adequate samples size
    • Used cost/price of “building blocks” instead of “system” to minimize uncertainties resulting from cumulative margin, packaged and arbitrary pricing.
    • Established realistic reference model to evaluate current and future technology introduction and deployment scenarios
  • Typical industry approach was limited to:
    • Node to Node (box-to-box) comparison
    • Simple DWDM ring
    • Cost averaging
customer c metro core agile optical architecture assignment summary1
Customer C: Metro/Core Agile Optical ArchitectureAssignment Summary
  • Research was mainly focused on Routing and Wavelength Assignment (RWA), and may not apply:
    • Unrealistic demand assumptions
    • Hypothetical network topologies and node connectivity
    • Unit Cost/Price are normalized and in some cases for non existing products
    • Cost averaging
    • Objectives typically oriented toward finding blocking probability and wavelength conversion cost.
customer c metro core agile optical architecture jdsu solution
Customer C: Metro/Core Agile Optical ArchitectureJDSU Solution
  • Developed a Practical Approach to Cost-Performance Optimization for Optical Path Routing
    • Wavelength Routing Model to evaluate impact on costs and complexity
    • ROADM node design and configuration options
  • Statistical Model to quantify optical network properties against operator specification
  • Calculated relative cost of Metro/Core optical network
  • Proposed GPON access model and cost analysis for next phase
slide31
Operator launched video services over FTTH architecture

Linear video delivered via format to traditional cable TV architecture

VOD is delivered using a IPTV format

As Video subscribers have grown to large numbers, the number of customer calls regarding IP Video based services has increased to high levels

Video quality problems e.g. pixilation

transactions quality and resiliency issues e.g. VOD program order lost

Issues span organizational responsibilities

Suspected technical issues included:

Limited performance monitoring, Network COS issues IP and transport network performance, VOD Server capacity and traffic management issues, Content quality, Video operational methods and procedures

Customer D : VOD Service Improvement ProgramOperator’s Challenges

customer d vod service improvement program assignment summary
Customer D: VOD Service Improvement ProgramAssignment Summary

Deliver a correlated root cause analysis focused across the VOD network and operational systems

Synchronizing the correlated root cause with support systems and network test equipment

Deliver on an appropriately architected VOD management solution and process

customer d fios vod service improvement program assignment summary
Customer D: FIOS VOD Service Improvement Program Assignment Summary

Identify “the top line” root causes

Cross operational boundaries

Cost and time efficient

Prove root causes through field testing

Relate root cause symptoms to video and audio impairments

Provide a remediation strategy

Identify required VOD support systems

M&Ps and solutions as necessary to ensure delivery of a high quality VOD service

customer d vod service improvement program vod network architecture

Connect Manager

Application Server

VOD

HSI

VOD Server

SeaChange

1310

nm

VoIP

1490

nm

1550

nm

Video

EDFA

Customer D: VOD Service Improvement ProgramVOD Network Architecture

From

SHE

Video

Backbone

FW

4500

FW

4500

SONET

DWDM

Network

FW

4500

Metro

SONET

DWDM

Network

Cisco

6509

Cisco

6509

HUB

VHO

ONT

.

GE

SONET

.

FW

4500

.

OLT

Juniper/GW

Router

VSO

Analog Video

Digital Video

customer d vod service improvement program jdsu solution
Customer D: VOD Service Improvement ProgramJDSU Solution

Detailed analysis of network reliability and resiliency

Primary video headend to secondary video headend video delivery issues:

Not a primary issue

Secondary headend to hub to video serving office :

Transport L1/2: IP/SONET, IP/DWDM, MSPP, SONET rings, etc.

L3 protocol

Network elements/ports redundancy: fail over etc.

Server interface to network element redundancy

EMS support

Video serving office to OLT

Redundancy

Bandwidth

OLT to ONT:

APON, BPON or GPON

Average sub per OLT

Committed data rate (see next slides for access study model)

slide36

VOD Middleware

Customer D: VOD Service Improvement ProgramProposed Data gathering and Analysis Architecture For VOD

Activity

Reports

JDSU Interim

Data Analysis &

Correlation Engine

Subscribers Activity

Database

VOD Transaction &

Activity Log

Routers

EMS

Transport

EMS

GW/Router

EMS

Access & RG

EMS

ONT

OLT

RG

Optical

Term

Optical

Term

Optical

Term

Optical

Term

GW/Router

webinar agenda5
Webinar Agenda
  • Operators’ Challenges
  • Operational Model and Process Re-engineering (OPR) Practice
    • Practice Overview
    • Practice Notes
  • Network Planning, Design and Optimization (NPO) Practice
    • Practice Overview
    • Practice Notes
  • Questions
service assurance solutions
Service Assurance Solutions

Thank-You

visit www.jdsu.com for more information

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