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CHILD ABUSE PREVENTION MONTH

APRIL. CHILD ABUSE PREVENTION MONTH. Help Build Awareness. Goal. Build a statewide coordinated effort to raise awareness and provide resources to families and communities focused on the Prevention of Child Abuse and Neglect. . Outreach Plan. Media Outreach Awareness Campaign

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CHILD ABUSE PREVENTION MONTH

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  1. APRIL CHILD ABUSE PREVENTION MONTH Help Build Awareness

  2. Goal Build a statewide coordinated effort to raise awareness and provide resources to families and communities focused on the Prevention of Child Abuse and Neglect.

  3. Outreach Plan • Media Outreach • Awareness Campaign • Community Outreach

  4. Media Outreach • Paid Media • Earned Media • Social Media

  5. Earned Media • Compass Piece/Letter to Editor • Repost on social media • Share with listserv • Write article in agency newsletter • Reach out to local media outlets to host a discussion or story

  6. Social Media • Facebook • New profile picture - pinwheel • Weekly posts focused on Strengthening Families Protective Factors • Ads to promote the month • Pinterest • Prevention month board • Ideas for activities and events

  7. Awareness Campaign GoBlueDay – April 4th • Create an event - rally • Market event on social media • Press release to media outlets • Turn things blue - use blue objects, social media, or other ways to turn a physical or cyber space blue • Encourage people to wear blue • Distribute poster • Identify leads at businesses/companies to encourage people to wear blue • Distribute a blue item (i.e. pinwheel sticker or lapel pins)

  8. Community Outreach Host local family events Simple, accessible help for parents Add your organization’s personal touch

  9. Community Outreach alaskachildrenstrust.org • Resources for Organizations • Copies of posters • Go Blue Day Information • Proclamation • Fact Sheet/Talking Points • Resources for Families • Protective Factors • How to prevent child abuse • How to report child abuse

  10. THANK YOU Trevor Storrs Executive Director (907) 248-7370 tstorrs@alaskachildrenstrust.org www.alaskachildrenstrust.org

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