Graphic Section Divider

2. Graphic Section Divider

3. Empowering Modern Value Chains Rick Jewell - Senior Vice President, Applications Development, Oracle Keith Williams - VP Consulting Services, Hitachi Consulting

4. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

5. Agenda • Modern Value Chains • Hitachi Consulting Perspectives • Oracle Innovations Enabling Modern Value Chains

6. The Evolution of Modern Accelerating

7. “We now live in Joseph Schumpeter’s economy…with perennial gales of creative destructionreverberating all around us… Innovative risk-takers are constantly shaking things up and displacing yesterday’s lumbering, lethargic giants.” Adam Thierer Forbes, 2011

8. Accelerating Pace of Creative Destruction Social, Cloud, Big Data, Mobile: Modern Value Chains Technology Evolution Technology Evolution & Creative Destruction Internet/Analytics: SCM Platforms & Demand Driven Enterprise Productivity Plateau or Diminishing Returns Open Systems & PCs: ERP Platforms & Process Innovation Mainframes: Legacy Systems & Automation Effort / Time

9. Disruptive TechnologiesTransforming How Businesses Create Value • Mobile • The Internet of Things $1+ trillion in mobile ecommerce revenue by 2017 $290+ billion in Machine-to-Machine revenue by 2017 • Cloud Services • Big Data • Social Business $200+ billion in cloud services revenue by 20151 $17+ billion in Big Data revenue by 2015 $29+ billion in social media revenue by 2015

10. Evolution of Modern Value Chain Practices Innovation Metrics Operational Metrics Perfect Order Rates | Total Cost to Serve Time-to-Value | Return on Development Future Capabilities ? ? Modern Capabilities Foundational Capabilities Harmonized Global Processes Enterprise Planning -> Demand-Driven Consistent Information Platform

11. Hitachi Consulting Empowering the Modern Supply Chain Keith Williams – Hitachi Consulting Vice President – Oracle Supply Chain Practice Leader Better Better Click

12. Evolution of Modern Value Chain Practices Innovation Metrics Operational Metrics Perfect Order Rates | Total Cost to Serve Time-to-Value | Return on Development Future Capabilities ? Modern Capabilities Strategic Product Innovation Consumer-Driven Planning Multi-Tier Visibility Orchestration Foundational Capabilities Harmonized Global Processes Enterprise Planning -> Demand-Driven Consistent Information Platform

13. Empowering Modern Product Innovation $ • Capture & Prioritize Ideas • Manage Product Requirements • Optimize Investment Portfolio Commercialize Innovate Design Align Corporate Strategy Align Value Chain Align Enterprise Product Record

14. Empowering Modern Product Value Chains Embed social Ideation into portfolio processes to increase revenue Ensure New Product Portfolio is aligned to overall corporate strategy Strategic Product Innovation Increase reuse in concept design to improve cycle time, cost and quality Innovation Metrics Demo Time-to-Value | Return on Development Product Design Management

15. Evolution of Modern Value Chain Practices Innovation Metrics Operational Metrics Perfect Order Rates | Total Cost to Serve Time-to-Value | Return on Development Future Capabilities ? Modern Capabilities Strategic Product Innovation Consumer-Driven Planning Multi-Tier Visibility Orchestration Foundational Capabilities Harmonized Global Processes Enterprise Planning -> Demand-Driven Consistent Information Platform

16. A New Bar for Demand-Driven Planning SOCIAL BLOG SMARTMETER VELOCITY VARIETY VOLUME Segmentation and Scalability Multiple granular demand signals Speed of actionable insights

17. Empowering Modern Planning Know more – sense multiple ‘consumer’ demand signals Analyze better – segment and shape supply chain Consumer-Driven Demand Respond faster – profitably balance demand and supply Innovation Metrics Time-to-Value | Return on Development Demand Driven

18. In-Memory Consumption-Driven Planning Move planning closer to the consumer • Features • Utilize daily store-level consumption data • Create time-phased sell-in forecast and store replenishment plan • Daily/store and traditional weekly/DC planning in single system, rolling up to enterprise plan • Business Value • Drive down inventory costs, improve forecast accuracy and improve order fill rates • Reduce demand optimization cycle time while increasing scope • Solution Overview Demo

19. Evolution of Modern Value Chain Practices Innovation Metrics Operational Metrics Perfect Order Rates | Total Cost to Serve Time-to-Value | Return on Development Future Capabilities ? Modern Capabilities Strategic Product Innovation Consumer-Driven Planning Multi-Tier Visibility Orchestration Foundational Capabilities Harmonized Global Processes Enterprise Planning -> Demand-Driven Consistent Information Platform

20. Empowering Modern Value Chain Execution Expand Collaboration across your Value Chain to increase Visibility Leverage flexible Orchestration processes for increased flexibility Orchestration &Multi-tier Visibility Optimize network across all channels and locations Operational Metrics Perfect Order Rates | Total Cost to Serve Standardization & Automation

21. Oracle Fusion Distributed Order Orchestration Multi-Channel Fulfillment Partner Stores Call Center Stores Distributors Mobile Web Orders across all channels, including partners @ Distributed Order Orchestration Fulfill across all sources, including partners Supplier Internal DC 3rd Party DC Stores Finance

22. Expand Orchestration to Entire Value Chain Three Inter-related Orchestration Solutions • Customer Shipments • External Drop Shipments • Coordination of Goods and Services Optimized Total Cost To Serve • Internal Orders • Configured Orders • Back to Back Orders • Outsourced Mfg Orders • Internal Drop Shipments • Tax Efficient Revenue Recognition

23. Oracle In-Memory Logistics Command Center • Value Chain Optimization • Features • Short- to long-term logistics network simulation & what-if planning • Proactive contingency planning • Rapid response to unplanned disruptions & changes • Business Value: • Reduce logistics costs • Increase supply chain flexibility & resiliency • Mitigate supply chain risks • Solution Overview Demo

24. Demos Modern Value Chain Enablers Innovation Drivers ! ! ! ! ! ! Social Collaboration Mobile Applications Enhanced User Experience Big Data & In-Memory Analytics

25. Oracle Social Network • A Secure Collaboration Tool for Everyone You Work With • Social Objects • Wall • Gadget • Related Objects • Activity Streams • Read/Unread • Follow-up • Filtering • Content • Annotation • Real-Time Tools • Search • Conversations • Real-Time • Multimedia • Share Engage Inform Drive Extend Enterprise collaboration through real-time Conversations Updates streamed from across your business Purposeful social networking without the noise Integrates into your business applications

26. Oracle Cloud • Oracle Fusion Supply Chain Cloud Service • Fusion Inventory Management Cloud Service • Fusion Product Hub Cloud Service • … more to come … • Breadth • Full Enterprise Suite • Enterprise Applications • Enterprise Cloud Platform • Depth • Secure • Integrated • Extensible

27. Eco-Enterprise Innovation Awards and the Business Case for Sustainability • Learn Best Practices From Oracle’s Award-Winning Customers • Oracle Speakers Include: • Jeff Henley, Chairman of the Board • Jon Chorley, Chief Sustainability Officer/Group VP • Ron Melanson, Vice President Hardware Development • Session Details – Wednesday Sept. 25th at 10:15 am Moscone West Room 2003

28. Key Take-Aways • Value Chains are always evolving – driven by waves of disruptive innovation • Value Chain Leaders build on solid information and process foundations • Big Data, In-Memory Analytics, Mobile, Social and Cloud will enable the next generation of Modern Value Chain Systems • Strategic Product Innovation, Consumer-Driven Planning, and Multi-Tier Visibility & Orchestration offer the best opportunities for differentiation • Progress must be measured against stable metrics for Product Innovation (e.g. ROD) and Operational Efficiency (TCS, Perfect Order) • Oracle is your strategic partner in this journey

29. LEADERSHIP IN VALUE CHAIN MANAGEMENT 2013 WINNERS Oracle's Leadership awards in Value Chain Management recognize exceptional executives who have demonstrated outstanding leadership and technology vision in the successful deployment of Oracle solutions to simplify IT, power innovation, and drive transformational change in supply chain.

30. NORTH AMERICA APAC EMEA LEADERSHIP IN VALUE CHAIN MANAGEMENT 2013 WINNERS Edward Yu Associate Vice President ZyXEL Mike A. Johnston Thomas Crowe Global IT Program Manager - Supply Chain Management Cummins Turbo Technologies Chief Supply Chain Officer PL Developments

31. 2nd Oracle Value Chain Summit Empowering the Modern Value Chain Explore How New Solutions Within Social, Mobile, Analytics & the Cloud are Helping Companies Transform Supply Chains into Modern Value Chains • February 3-5, 2014 – San Jose Convention Center • Hands-on workshops, solutions demonstrations & more than 200 sessions on topics in 6 complementary solution areas: PLM, Manufacturing, Enterprise Asset Management, Logistics, Planning & Procurement • Early bird registration opens soon – www.oracle.com/goto/VCS14

32. Maximize Your OpenWorld SCM Experience Conference Highlights • 8 major tracks • Value Chain Planning - Product Value Chain - ALM - Procurement • Value Chain Execution - Manufacturing - Fusion SCM - Sustainability • 75+ sessions, • ≈ 200 speakers, including 80+ customer & partner speakers • 20 demo pods • 5 “Hands-On” Labs • “Meet the Experts”: All Supply Chain experts in one room! • See Focus On Documents for more information: www.oracle.com/openworld

33. Value Chain Planning Reception Meet Value Chain Planning Customer Executives, Industry Analysts & Experts from Product Strategy, Development & Solutions in an Informative & Informal Environment • When: Monday, Sept. 23, 2013 • Time: 6pm – 9pm • Where: Bluestem Brasserie - 1 Yerba Buena Lane (one block from Moscone – across Mission St.) • RSVP: http://www.oraclepartnerevent.com/2013/oow-vcp-reception/email.html

34. ALM / eAM / Manufacturing Reception Enjoy an Evening of Networking with Friends, Partners and Fellow eAM & MFG Professionals! • When: Monday, Sept. 23, 2013 • Time: 6pm – 8pm • Where: LuLu’s - 816 Folsom Street, San Francisco

35. Warehouse Management Reception Join Oracle's Development and Strategy Team, Partners & Fellow Customers for an Evening of Mingling, Networking and Casual Conversation • When: Monday, Sept. 23, 2013 • Time: 6pm – 8pm • Where: 54 Mint Restaurant - 16 Mint Plaza, between 5th St & 6th St.   • RSVP: OOW13@MOD43.COM

36. Meet the Supply Chain Management Experts Your Best Opportunity at OOW for Informal, Face-to-Face Discussions with Oracle SCM Strategy & Development Leaders • Tuesday, Sept. 24 • 10:30am – 11:30am • Moscone West, Room 2001A • Get answers to your business & technology questions directly from the experts in Oracle SCM Strategy & Development: PLM, Planning, Manufacturing, Maintenance, Logistics & Inventory • Walk away armed with the knowledge to secure your SCM roadmap

37. Supply Chain Management Reception Mix & Mingle with All of Your Supply Chain Friends & Colleagues at this Uniquely San Francisco Environment Just Blocks from Moscone Center • When: Tuesday, Sept. 24, 2013 • Time: 6pm – 9pm • Where: John Colins Cocktails - 138 Minna St. @ New Montgomery St • RSVP: www.oracle.com/goto/SCMreception

38. Graphic Section Divider