1 / 30

Search Engine Optimization- Where To Use Your Keyword Phrase

You've found a niche, done your keyword research, and are ready to use those keywords to drive traffic to your blog or website. But, how do you use them in a way that maximizes your search engine rankings and generates the most traffic?

Download Presentation

Search Engine Optimization- Where To Use Your Keyword Phrase

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Search Engine Optimization- Where To Use Your Keyword Phrases www.IanKnabelOnline.com

  2. Search Engine Optimization: Where To Use Your Keyword Phrases www.IanKnabelOnline.com

  3. You've found a niche, done your keyword research, and are ready to use those keywords to drive traffic to your blog or website. www.IanKnabelOnline.com

  4. But, how do you use them in a way that maximizes your search engine rankings and generates the most traffic? www.IanKnabelOnline.com

  5. Where you place your keywords and keyword phrases within your website posts and pages is extremely important. www.IanKnabelOnline.com

  6. Let's look at various ways to use your keyword phrases. www.IanKnabelOnline.com

  7. It's extremely important to optimize the pages of your blog or website with targeted keyword phrases that are specific to the page content. www.IanKnabelOnline.com

  8. Search engines index individual pages not entire websites, so you need to optimize each page of your website to rank for a specific keyword phrase. www.IanKnabelOnline.com

  9. If you have a blog that talks about real estate, you will want to have pages optimized for: real estate investing, homes for sale, buyers, foreclosures, etc. www.IanKnabelOnline.com

  10. Your Primary Keyword Phrase will be most effective when placed in the following places on your site: www.IanKnabelOnline.com

  11. •URL or File Name (ex: filename.html or file-name.htm) •Title Tag of the web page •Header, or the heading at the top of your page (h1 tag) www.IanKnabelOnline.com

  12. •Sub Headings (h2 or h3 tags) •Within the actual content on the page •In Anchor Texts in reference links or outbound links www.IanKnabelOnline.com

  13. To have the best chances of ranking high in the search engines it is best to choose very niche specific keyword phrases. www.IanKnabelOnline.com

  14. In addition to your primary keyword, you should also insert two additional related keyword phrases per page. www.IanKnabelOnline.com

  15. Use a plugin like All in One SEO Pack or SEOPressor for on page optimization. www.IanKnabelOnline.com

  16. The most important key to remember is that you want to make sure your content is readable and that it makes sense. www.IanKnabelOnline.com

  17. Stuffing your content with keywords is spammy, and the major search engines are too smart for that. www.IanKnabelOnline.com

  18. Going overboard with your keywords can actually cause your site to be penalized. www.IanKnabelOnline.com

  19. Getting a lot of traffic to your pages doesn't mean a thing if visitors can't benefit from your content. www.IanKnabelOnline.com

  20. Readers take action when they find value in your content. This is what leads to more subscribers, optins and sales. www.IanKnabelOnline.com

  21. Your off-page optimization is just as, or even more important than your on page SEO. www.IanKnabelOnline.com

  22. You want to use your targeted keyword phrases to find related sites with high authority in the search engines. www.IanKnabelOnline.com

  23. Your goal is to partner, or exchange links with these top sites using your target keyword phrases as the Anchor Text for any links that point back to your web posts and pages. www.IanKnabelOnline.com

  24. An anchor text is the text that you add a hyperlink to leading back to your site. www.IanKnabelOnline.com

  25. Anchor text links that direct back to your page will appear natural to Google, and it will expand the reach of your content throughout the web. www.IanKnabelOnline.com

  26. The more natural inbound links you get from relevant sites that contain relevant keywords, the better your site will rank in the search engines. www.IanKnabelOnline.com

  27. In addition to external and inbound links, you want to also optimize your internal link. www.IanKnabelOnline.com

  28. Internal links are links within you own site that link to pages and posts on your site. www.IanKnabelOnline.com

  29. Where you use your keywords can have a huge impact on the amount of traffic and visitors you attract through the search engines. www.IanKnabelOnline.com

  30. Optimize your keywords, and watch your online business grow. www.IanKnabelOnline.com

More Related