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Joe McClain President, Beer Institute Remarks to the American Beverage Licensees Convention || June 12, 2012 || Las Vegas || PowerPoint PPT Presentation


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Joe McClain President, Beer Institute Remarks to the American Beverage Licensees Convention || June 12, 2012 || Las Vegas ||. Old Friends . Beer and sailors have been friends for a long time… . “Beer is the Right Choice”. A Part of the Community.

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Joe McClain President, Beer Institute Remarks to the American Beverage Licensees Convention || June 12, 2012 || Las Vegas ||

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Joe mcclain president beer institute remarks to the american beverage licensees convention june 12 2012 las vegas

Joe McClain

President, Beer Institute

Remarks to the American Beverage Licensees Convention

|| June 12, 2012 || Las Vegas ||


Old friends

Old Friends

Beer and sailors have been friends for a long time…


Beer is the right choice

“Beer is the Right Choice”


A part of the community

A Part of the Community

  • Local businesses that are champions of community spirit.

  • Turned to first for:

    • Sponsoring Little League teams;

    • Charity donations;

    • Community events.


Building brands together

Building Brands Together

  • Building our mutual business through brands.

  • Tried and true trusted brands.

  • New and exciting brands.


Issues

Issues

  • Three Tier

  • Taxes

  • Kegs

  • Partners in Responsibility


National sales trends up in early 2012

National Sales Trends: Up in Early 2012

  • Beer volumes for the first four months of 2012 are up 1.6%.

  • Imported beer volumes grew by almost 3% while domestic beer volumes grew 1.5%.

  • Specialty high end market continues to grow double digits in 2012.


On premise b eer s ales

On-premise Beer Sales

  • On-premise retail sales are estimated to have risen over 4% as high end imports and domestic beers gained popularity with consumers.

  • In 2011 on-premise industry volumes accounted for 20% of industry volume but generated over 50% of industry retail sales dollars.


Draft beer is growing

Draft Beer is Growing

  • Draft beer continued to gain share of US market place in 2011, reaching a solid 10 share of industry volumes. 

  • Both domestic and imported draft beer volumes grew with popularity of high end beers on premise.


Quality partnership

Quality Partnership

Brewers and importers are working with tavern keepers, restaurant owners and stores to maintain draft beer quality.


Beer drives the alcohol beverage industry

Beer Drives the Alcohol Beverage Industry

  • Beer accounts for 53% of the value among total alcohol beverages.

    • In 2010, the full economic impact of beer was $223.7 billion of the $400 billion alcohol industry.

    • Beer accounts for 60 percent of the 3.2 million total jobs in the alcohol beverage industry.


Beer is the right choice1

“Beer is the Right Choice”


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