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Bellus

Bellus. Rolf Relander 15.2.2011. Estonia’s largest furniture producer Bellus Furniture OÜ (1997) Bellus Beds OÜ (2010) Annual production +120 000 units 99 % export (Scandinavia, Central-Europe, Ukraine, Baltics) 4 Factories, 420 employees. Turnover milj. EUR. Design from heart.

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Bellus

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  1. Bellus Rolf Relander Rolf Relander 15.2.2011

  2. Estonia’s largest furniture producer • Bellus Furniture OÜ (1997) • Bellus Beds OÜ (2010) • Annual production +120 000 units • 99 % export (Scandinavia, Central-Europe, Ukraine, Baltics) • 4 Factories, 420 employees Rolf Relander

  3. Turnover milj. EUR Rolf Relander

  4. Design from heart • Why we need design ? • Boosted sales, due to nice products • Branding opportunities • Fair and better price • No need to be cheapest • To insure future success • Strong product portfolio, makes less dependent on one specific product Rolf Relander

  5. Design process Rolf Relander

  6. Design process Rolf Relander

  7. Design Prod. Develop. Sales Marketing Design process Rolf Relander

  8. Design from heart Design vs. sales Design & Image Rolf Relander

  9. Design from heart Design vs. sales Basic products Rolf Relander

  10. Design from heart Design vs. sales Market gaps Rolf Relander

  11. Design from heart Design vs. sales Design & Image 10%Market Basic products 70% Market gaps 20% Rolf Relander

  12. Our design goals Rolf Relander

  13. Our design goals Rolf Relander

  14. Our design goals • Same design for all countries • Scandinavian • Clear, clean, „No-nonsence“ • Functional • Comfortable • It must sell !!! Rolf Relander

  15. It’s not a sofa It’s a feeling Rolf Relander

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