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BUILDING STAR CLASS COMPANY. MEMAHAMI KONSEP STAR CLASS COMPANY DI BIDANG AGRIBISNIS. PRINSIP MEMBANGUN A STAR CLASS COMPANY. Konsep Kualitas Konsep Strategi & Manajemen Konsep Operasional Konsep Pemasaran. Konsep kualitas. Kualitas memiliki jenjang level : Core of Quality

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Building star class company

BUILDING STAR CLASS COMPANY

MEMAHAMI KONSEP STAR CLASS COMPANY DI BIDANG AGRIBISNIS


Prinsip membangun a star class company
PRINSIP MEMBANGUN A STAR CLASS COMPANY

  • KonsepKualitas

  • KonsepStrategi & Manajemen

  • KonsepOperasional

  • KonsepPemasaran


Konsep kualitas
Konsepkualitas

Kualitas memiliki jenjang level :

  • Core of Quality

    Level kualitas minimal :

     Produk berjalan baik scr fungsional

     Spesifikasi yang disebutkan sesuai

    dengan produk riil

     Kemasan

  • Marketable Quality

    Core of quality + punya daya saing

     jaminan kualitas


  • Expectation Quality

    Marketable + Emotional benefit

    (penumbuhan rasa gengsi, status)

  • Quality Exellence

    Tarafsempurna

     Reputasidanpopularitas


Konsep kualitas1
Konsepkualitas

Kualitasdalam entrepreneurship :

  • Little Q

    Kualitas yang akandiberikanpadakonsumen

  • Big Q

    Kualitas personal produsenygmempengaruhikonsumenuntukbeliproduk

  • Large Q

    Kualitas lain ygmempengaruhi

    Ex : Infrastuktur


Konsep strategi manajemen
Konsepstrategi & manajemen



Konsep operational
Konsep operational

10 C :

Corporate culture

Concern

Care

Character

Credibility

Control

Communication

Creative

Comfort & Convinience

Cost & Compensatiton


Faktor evaluasi kualitas
Faktorevaluasikualitas

  • What do you see ?

  • What do you smell ?

  • What do you feel ?

  • What do you think abaout the product ?

  • What do you touch ?

  • What do you hear ?

  • What do you get ?


Keuangan
keuangan

  • Pengetahuan keuangan & Nilai uang

  • Manajemen Keuangan

  • Pencatatan & Laporan Keuangan

  • Proyeksi Penjualan & Beban


Konsep pemasaran
Konseppemasaran


Strategi pemasaran
Strategipemasaran

  • Segmentasi

  • Targetting

  • Positioning

  • Product development

  • Pricing

  • Distribution Channel

  • Marketing communication

  • Selling


Aktivitas kegiatan pemasaran
Aktivitaskegiatanpemasaran

  • Konsepproduksi

  • Konsepproduk

  • Konseppenjualan

  • Konseppemasaran


Proses pemasaran
Prosespemasaran


Selling skill
Selling skill

Arts of selling skill :

  • Personality

  • Knowledge

  • Idea & Creative

  • Selling skill

  • Concept


Tahapan menjual
Tahapanmenjual


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