Building star class company
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BUILDING STAR CLASS COMPANY. MEMAHAMI KONSEP STAR CLASS COMPANY DI BIDANG AGRIBISNIS. PRINSIP MEMBANGUN A STAR CLASS COMPANY. Konsep Kualitas Konsep Strategi & Manajemen Konsep Operasional Konsep Pemasaran. Konsep kualitas. Kualitas memiliki jenjang level : Core of Quality

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BUILDING STAR CLASS COMPANY

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BUILDING STAR CLASS COMPANY

MEMAHAMI KONSEP STAR CLASS COMPANY DI BIDANG AGRIBISNIS


PRINSIP MEMBANGUN A STAR CLASS COMPANY

  • KonsepKualitas

  • KonsepStrategi & Manajemen

  • KonsepOperasional

  • KonsepPemasaran


Konsepkualitas

Kualitas memiliki jenjang level :

  • Core of Quality

    Level kualitas minimal :

     Produk berjalan baik scr fungsional

     Spesifikasi yang disebutkan sesuai

    dengan produk riil

     Kemasan

  • Marketable Quality

    Core of quality + punya daya saing

     jaminan kualitas


  • Expectation Quality

    Marketable + Emotional benefit

    (penumbuhan rasa gengsi, status)

  • Quality Exellence

    Tarafsempurna

     Reputasidanpopularitas


Konsepkualitas

Kualitasdalam entrepreneurship :

  • Little Q

    Kualitas yang akandiberikanpadakonsumen

  • Big Q

    Kualitas personal produsenygmempengaruhikonsumenuntukbeliproduk

  • Large Q

    Kualitas lain ygmempengaruhi

    Ex : Infrastuktur


Konsepstrategi & manajemen


manajemen


Konsep operational

10 C :

Corporate culture

Concern

Care

Character

Credibility

Control

Communication

Creative

Comfort & Convinience

Cost & Compensatiton


Faktorevaluasikualitas

  • What do you see ?

  • What do you smell ?

  • What do you feel ?

  • What do you think abaout the product ?

  • What do you touch ?

  • What do you hear ?

  • What do you get ?


keuangan

  • Pengetahuan keuangan & Nilai uang

  • Manajemen Keuangan

  • Pencatatan & Laporan Keuangan

  • Proyeksi Penjualan & Beban


Konseppemasaran


Strategipemasaran

  • Segmentasi

  • Targetting

  • Positioning

  • Product development

  • Pricing

  • Distribution Channel

  • Marketing communication

  • Selling


Aktivitaskegiatanpemasaran

  • Konsepproduksi

  • Konsepproduk

  • Konseppenjualan

  • Konseppemasaran


Prosespemasaran


Selling skill

Arts of selling skill :

  • Personality

  • Knowledge

  • Idea & Creative

  • Selling skill

  • Concept


Tahapanmenjual


  • Login