Catt 13 entrepreneurship for persons with disabilities
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CATT-13: Entrepreneurship for Persons with Disabilities. Peter McAlindon, Ph.D. [email protected] Friday, Feb. 1 st 8am – 9am. Handouts are available at: www.atia.org/orlandohandouts. 1.

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CATT-13: Entrepreneurship for Persons with Disabilities

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Catt 13 entrepreneurship for persons with disabilities

CATT-13: Entrepreneurship for Persons with Disabilities

Peter McAlindon, Ph.D.

[email protected]

Friday, Feb. 1st 8am – 9am

Handouts are available at: www.atia.org/orlandohandouts

1


Catt 13 entrepreneurship for persons with disabilities

Persons with disabilities are consistently underrepresented in entrepreneurshipWeiss, T. (2009). Persons with Disabilities and Entrepreneurship. Disability World.http://www.disabled-world.com/editorials/disablity-entrepreneurship-tips.php

Handouts are available at: www.atia.org/orlandohandouts

2


Who am i

Who am I?

  • Entrepreneur for the past 20 years primarily in assistive technology

    • Ph.D. in Industrial Engineering with an emphasis in ergonomics

    • Raised $5,500,000 for my company, Blue Orb, Inc.

  • History of the orbiTouch Keyless Keyboard

  • Teach entrepreneurship at the Rollins College Crummer Graduate School of Business

  • Awarded a three year grant from the National Science Foundation

Handouts are available at: www.atia.org/orlandohandouts

3


Entrepreneurial process and path

$

Entrepreneurial Process and Path

$

value

value

progress

progress

No two entrepreneurial paths are alike

Handouts are available at: www.atia.org/orlandohandouts

4


Key issues facing entrepreneurs

Key issues facing entrepreneurs

You can’t know everything

You can’t know what you don’t know

Who, or where, do you go to for answers?

Not enough time

Not enough money

How do you address these issues?

Handouts are available at: www.atia.org/orlandohandouts

5


Key issues facing entrepreneurs with disabilities

Key issues facing entrepreneurs with disabilities

You can’t know everything

You can’t know what you don’t know

Who do you go for answers?

Not enough time

Not enough money

Plus:

Resources are not as accessible

Network of people is not as robust

several others...

How do you address these issues?

Handouts are available at: www.atia.org/orlandohandouts

6


Entrepreneurial process and path1

Entrepreneurial Process and Path

value

progress

How can we straighten out the path and make it more accessible?

Handouts are available at: www.atia.org/orlandohandouts

7


Catt 13 entrepreneurship for persons with disabilities

http://ecosystem.orlando.org

http://cfdisabilitychamber.org

Handouts are available at: www.atia.org/orlandohandouts

8


Program overview

Program Overview

  • Overview of assistive technology -- for both user and mentor

    • What it is; how it works; where to find it

    • How to get the most out of it

  • Fill out the application with mentor(s) help.

  • Accepted? If yes, take a number of simple, you can’t fail, tests for best fit for mentor, team building, learning style, motivation, personality, etc. Mentors take the same tests! If no, we tell you why and what to do next.

  • Tablet based for greatest access and portability.

  • Program assesses where to start and provides steps unique to you and your company and/or idea.

  • Assigned two mentors, one with you always, the other step specific.

  • Information is presented in many formats. It’s made available through your device. Lessons are tracked and evaluated. Questionnaires used to assess.

Handouts are available at: www.atia.org/orlandohandouts

9


What people use to access the program at

What People Use to Access the Program: AT

Handouts are available at: www.atia.org/orlandohandouts

10


What people use for the program at other

What People Use for the Program -- AT, other

Ted Freeman, Scientist

Taking the orbiTouch Into the Research Laboratory

While completing his graduate work in physics at the University of Washington, Ted Freemen found himself using a computer as his primary research tool. Now he is a Research Scientist in the School of Medicine at the UW, analyzing the DNA sequences found in microbial genomes. His work is done entirely by computer.

Years of full-time keyboard use eventually led to a severe case of tendonitis in his wrists. Ted's doctors and physical therapists all had the same message: as long as he continued to use the device that caused this repetitive stress injury-a standard computer keyboard-it would be difficult to recover fully.

Ted tried several different types of “ergonomic keyboards.” His experience can be summed up like this: “No matter how well they may be designed, they still have keys that require individual finger motion to use. I can tell when something is causing pain and when it will lead to pain several hours after use, and this was the case with every one of those keyboards. They just did

not solve the problem.”

After seeing the orbiTouch at a conference, and (of course) thoroughly researching the product, he bought an orbiTouch and began working with it. His comments after a year of use: “The orbiTouch completely eliminates the source of my injuries, unlike any ergonomic keyboard I have used. No matter how well they may be designed, ergonomic keyboards still have keys that require repetitive finger motion. I can use the orbiTouch all day long without causing pain.”

Learning to use the orbiTouch was straightforward. Ted's first week was a little slow, but then his speed picked up and his error rate dropped. After a few weeks he was typing effectively. And while his speed is not at the same level as with a traditional keyboard, it is fast enough for him to do his job-and now typing is pain free!

Challenge:

After 15 years of

keyboard use, tendonitis

brings pain into everyday

computing tasks. Therapy and different keyboard designs don’t relieve the problem.

Solution:

After the numerous

ergonomic keyboards

failed to help, Ted bought

the orbiTouch.

Benefit:

No pain. That’s the

bottom line. No pain

while using the orbiTouch

to type every day.

Handouts are available at: www.atia.org/orlandohandouts

11


16 program tasks these are starting points

16 Program “Tasks” (these are starting points)

  • Business basics overview (i.e., recommended books, education videos, Kaufmann Foundation series, local service providers overview, etc.)

  • Select mentor/coach

  • Determine roles: inventor, administrator, concept person, marketing

  • Identify organizations that can help formulate ideas (e.g., Central Florida Disability Chamber, Center for Independent Living, Edward Lowe Foundation)

  • Develop plan for “fail fast” testing of product or service. What causes an idea to fail fast? Talk to customers!

  • Pursue preliminary patent protection, prepare business plan, exit strategy, etc.

  • Obtain seed funds

  • Design service/product

Handouts are available at: www.atia.org/orlandohandouts

12


Catt 13 entrepreneurship for persons with disabilities

16 Program “Tasks” continued

  • Develop and test a prototype (many, actually)

  • Obtain input from customers, groups, potential partners and investors

  • Launch viable product/service

  • Pursue intellectual property protection

  • Sell to first customers and potential partners

  • Begin to incorporate all functions of the business plan (marketing, web strategy and plan, etc.)

  • Refine EVERYTHING as necessary

  • Grow, Innovate, Exit

Handouts are available at: www.atia.org/orlandohandouts

13


Catt 13 entrepreneurship for persons with disabilities

Hi, I’m Pete, your mentor

Handouts are available at: www.atia.org/orlandohandouts

14


Catt 13 entrepreneurship for persons with disabilities

Overview of assistive technology used in the program

select information:

select device:

Xoom Tablet

Videos

Mac OS

Getting started

Windows 7

Cheat sheet

Android Phones

Manual

iPad

Website info

iPhone

Note: This would best be used as two drop down lists. One for device or OS and the other for type of media or information they want to see.

http://www.abledata.com/ is a great resource for equipment

This application and its website are Section 508 compliant...

Handouts are available at: www.atia.org/orlandohandouts

15


Catt 13 entrepreneurship for persons with disabilities

Application

Lorem ipsum dolor sit amet, consec tetuer adipiscing elit. Praesent vestibu lum mo lestie lacus. Aenean nonummy hendrerit mauris. Phasellus porta. Fusce suscipit varius um sociis natoque penati bus et magnis dis parturient montes, nascetur ridiculus mus. Nulla dui. Fusce feugiat malesuada odio. Morbi nunc odio, gravida at, cursus nec, luctus a, lorem. Lorem ipsum dolor sit amet, consec tetuer adipiscing elit. Praesent vestibu lum mo lestie lacus. Aenean nonummy hendrerit mauris. Phasellus porta. Fusce suscipit varius um sociis natoque penati bus et magnis dis parturient montes, nascetur ridiculus mus. Nulla dui. Fusce feugiat malesuada odio. Morbi nunc odio, gravida at, cursus nec, luctus a, lorem.

Hi, I’m Pete, your mentor

This site is Section 508 compliant...

Handouts are available at: www.atia.org/orlandohandouts

16


Catt 13 entrepreneurship for persons with disabilities

Please list any assistive technology products you use (e.g., screen reader, orbiTouch keyboard, etc).

Hi, I’m Pete, your mentor

How comfortable are you using technology?

Handouts are available at: www.atia.org/orlandohandouts

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Catt 13 entrepreneurship for persons with disabilities

Please describe your business in 140 characters or less:

Hi, I’m Pete, your mentor

In more detail, what will your company do or make?

Handouts are available at: www.atia.org/orlandohandouts

18


Catt 13 entrepreneurship for persons with disabilities

What’s new, interesting, or different about what your company will do?

Hi, I’m Pete, your mentor

Do you have a website or prototype? What is your website URL?

Handouts are available at: www.atia.org/orlandohandouts

19


Catt 13 entrepreneurship for persons with disabilities

Explain how your company will make money.

Hi, I’m Pete, your mentor

Please provide information and URLs on current or likely competitors.

Handouts are available at: www.atia.org/orlandohandouts

20


Catt 13 entrepreneurship for persons with disabilities

Please tell us about each founder and their role. Explain how you met and how long you’ve been working together.

Include LinkedIn information.

Hi, I’m Pete, your mentor

What are some things that the team (or its members) have built in the past? Please include URLs.

Handouts are available at: www.atia.org/orlandohandouts

21


Catt 13 entrepreneurship for persons with disabilities

Can each of the founders attend the entirety of the program, or do some of you have other obligations?

Hi, I’m Pete, your mentor

Other than the founder(s), how many other employees do you have?

Handouts are available at: www.atia.org/orlandohandouts

22


Catt 13 entrepreneurship for persons with disabilities

Where is your company located (City, State, Country)?

Hi, I’m Pete, your mentor

Please provide information on money the company has already raised, and any information on fundraising plans

for the future.

Handouts are available at: www.atia.org/orlandohandouts

23


Catt 13 entrepreneurship for persons with disabilities

Why should we work with you and your company?

Hi, I’m Pete, your mentor

Please list any other entrepreneurs you know or would like to work with.

Handouts are available at: www.atia.org/orlandohandouts

24


Catt 13 entrepreneurship for persons with disabilities

How did you hear about our program?

Hi, I’m Pete, your mentor

Is there anything else like you like us to know about you, your company, etc?

Handouts are available at: www.atia.org/orlandohandouts

25


Catt 13 entrepreneurship for persons with disabilities

Thank you for your application.

You will hear from us within the next

10 business days.

Hi, I’m Pete, your mentor

Handouts are available at: www.atia.org/orlandohandouts

26


Catt 13 entrepreneurship for persons with disabilities

Hi, I’m Pete, your mentor

A look at the “behind the scenes” part of the program

Handouts are available at: www.atia.org/orlandohandouts

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Catt 13 entrepreneurship for persons with disabilities

1

5

2

4

3

4

3

2

1

5

Questionnaires

Database

Research

Mentors

Ecosystem

Determine Best,

First Path Solution

Determine Best,

n Path Solution, as needed

Support, information, increased service, revenue

Privacy Maintained

Who do we serve?

People with disabilities who wish to become entrepreneurs.

Information Resources

Experts evaluate plan before it’s sent to client or talk client through it.

How do we reach them? Disability Organizations, Conferences, Medical Community, Local and State Govt., Churches, Schools, Businesses, Community Service Organizations, etc.

Expert Analysis

Feedback, Collaboration, & Accountability

Heart of our system: System that generates simple steps to getting best help via a system to track and document best practices, resources, outcomes. High accountability.

Couple with research, information, and best practices

How do we help and support them? Develop a system to track and document best practices, resources, outcomes. High accountability.

Iterate to success.

User Steps

Access to

Information

System Steps

Information Dissemination/Revenue Opportunities

Experts and information enable the system of decision making

Fully accessible web interface

28


Catt 13 entrepreneurship for persons with disabilities

Example network

Handouts are available at: www.atia.org/orlandohandouts

29


Catt 13 entrepreneurship for persons with disabilities

Your first step: Sales and Marketing

A look at the internal

part of the system....

Hi, I’m Pete, your mentor

www.marketissimo.com

also check out eMarketingVids at the iTunes store or http://www.emarketingvids.com/

Handouts are available at: www.atia.org/orlandohandouts

30


Catt 13 entrepreneurship for persons with disabilities

http://premium.docstoc.com

http://www.hubspot.com

http://www.udemy.com

A look at the internal

part of the system....

Hi, I’m Pete, your mentor

http://www.linkedin.com

https://evernote.com

http://www.surveymonkey.com

<< MORE >>

Handouts are available at: www.atia.org/orlandohandouts

31


Catt 13 entrepreneurship for persons with disabilities

Entrepreneur Support Organizations

A look at the internal

part of the system....

Hi, I’m Pete, your mentor

http://www.kauffman.org

http://www.washington.edu/doit/

http://www.techstars.com

<< MORE >>

Handouts are available at: www.atia.org/orlandohandouts

32


Catt 13 entrepreneurship for persons with disabilities

Entrepreneur Support Organizations: DO IT!

A look at the internal

part of the system....

Hi, I’m Pete, your mentor

Disabilities, Opportunities, Internetworking, and Technology

Handouts are available at: www.atia.org/orlandohandouts

33


Catt 13 entrepreneurship for persons with disabilities

Your Courses

A look at the internal

part of the system....

Hi, I’m Pete, your mentor

<< MORE >>

Handouts are available at: www.atia.org/orlandohandouts

34


Catt 13 entrepreneurship for persons with disabilities

Your Gurus

Seth Godin

Brad Feld

Mark Suster

A look at the internal

part of the system....

Hi, I’m Pete, your mentor

http://sethgodin.typepad.com/

http://www.feld.com/

http://www.bothsidesofthetable.com/

<< MORE >>

Handouts are available at: www.atia.org/orlandohandouts

35


Catt 13 entrepreneurship for persons with disabilities

Your Library

A look at the internal

part of the system....

Hi, I’m Pete, your mentor

<< MORE >>

Handouts are available at: www.atia.org/orlandohandouts

36


Catt 13 entrepreneurship for persons with disabilities

How well did your mentors do?

How helpful was the information?

A look at the internal

part of the system....

Hi, I’m Pete, your mentor

Handouts are available at: www.atia.org/orlandohandouts

37


Catt 13 entrepreneurship for persons with disabilities

How well did your mentee do?

A look at the internal

part of the system....

Hi, I’m Pete, your mentor

Handouts are available at: www.atia.org/orlandohandouts

38


Catt 13 entrepreneurship for persons with disabilities

What do we do with all this data?

Constantly improve the program -- it will take less time and money to become successful

The network becomes more robust, helps make future paths more reliable, better

What’s taken me 20 years to do, I could do in 3 years today

In a year from now, I’ll be able to do it in one year

Handouts are available at: www.atia.org/orlandohandouts

39


Catt 13 entrepreneurship for persons with disabilities

Why does all of this matter?

Think about what is going to happen

when more persons with disabilities become

successful entrepreneurs...

Handouts are available at: www.atia.org/orlandohandouts

40


Know someone who would like to help or participate

Know someone who would like to help or participate?

  • Call or email me:

    • email: [email protected]

    • cell: 321.277.4272

  • If you would like to be a mentor, I’d love to hear from you.

  • If you are company with a technology or process that could help, please send me your information.

  • Send me your contact information so I can stay in touch. No, I won’t SPAM you.

  • Thank you.

Handouts are available at: www.atia.org/orlandohandouts

41


Thank you for attending this session

Thank you for attending this session

  • CEUs

    • More info at: www.atia.org/CEU

    • For ACVREP, AOTA and ASHA CEUs, hand in completed Attendance Forms to REGISTRATION DESK at the end of the conference. Please note there is a $15 fee for AOTA CEUs.

    • For general CEUs, apply online with The AAC Institute: www.aacinstitute.org

  • Session Evaluation

    • Please help us improve the quality of our conference by completing your session evaluation form.

    • Completed evaluation forms should be submitted as you exit or to staff at the registration desk.

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