The Social Dimension and Responsibility of Universities
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M a r g a r i t a b a r a a n o c i d

The Social Dimension and Responsibility of Universities

Málaga, May 24-25

The Social Dimension and Responsibility of Universities

Málaga, May 24-25

M a r g a r i t a B a r a ñ a n o C i d

V i c e – C h a n c e l l o r o f S t u d e n t s o f t h e

U n i v e r s i d a d C o m p l u t e n s e d e M a d r i d

M a r g a r i t a B a r a ñ a n o C i d

V i c e – C h a n c e l l o r o f S t u d e n t s o f t h e

U n i v e r s i d a d C o m p l u t e n s e d e M a d r i d


Centrality of university social responsibility usr in the university strategy 2015

CENTRALITY OF UNIVERSITY SOCIAL RESPONSIBILITY (USR) IN THE UNIVERSITY STRATEGY 2015

UNIVERSITY STRATEGY 2015

  • One of the focal points of the

  • Closely linked to the commitment to sustainable development, and to the aim of combining social cohesion, competitiveness and sustainability, quality and equity.

  • Make USR and sustainabilitythe trademarks of the Spanish university system, ensuring its sustainable and socially responsible nature.

  • Incorporatethe USR into all missions and values of the Spanish university system, as well as into its internal management and external projection

  • With the full participation and joint responsibility of the Universities and stakeholders.


Usr framework

USR FRAMEWORK

  • The USR concept in the Spanish university system is set within the framework of the initiatives and declarations of the European Unionand other international organizationsrelating to the commitment to social responsibility and sustainable development.

General International Framework

▪ THE UNITED NATIONS’ GLOBAL COMPACT

▪ THE OECD GUIDELINES FOR MULTINATIONAL COMPANIES

▪ TRIPARTITE DECLARATION OF PRINCIPLES OF THE ILO CONCERNING MULTINATIONAL ENTERPRISES AND SOCIAL POLICY

▪ GLOBAL REPORTING INITIATIVE GUIDELINES

▪ THE UNITED NATIONS DECADE OF EDUCATION FOR SUSTAINABLE DEVELOPMENT (ESD)


Usr framework1

USR FRAMEWORK

International Framework in the specific field of education

▪ THE UNITED NATIONS DECADE OF EDUCATION FOR SUSTAINABLE DEVELOPMENT (ESD) 2005-2014

The essential role of education and training in achieving a more sustainable world community

Governments are invited to “adopt measures to implement the Decade in their respective educational systems and plans”

Encouraging cooperation of stakeholders and the whole of civil society


Interational framework of the usr

INTERATIONAL FRAMEWORK OF THE USR

International Framework in the specific field of education

▪ INTERNATIONAL CONFERENCES ORGANIZED BY UNESCO SINCE 2005

▪ PARIS CONFERENCE - 2009: devoted to the contribution of higher education and research for sustainable development

▪ UNESCO’s definition of education for sustainable development

“Learning throughout life to acquire values, knowledge and skills which help children, young people and adults find new solutions to social, economic and environmental issues which affect their lives.”


European framework of the usr

EUROPEAN FRAMEWORK OF THE USR

▪ STRATEGY OF THE SUMMIT OF LISBON OF 2000 and subsequent UE communications:

- Economic progress

  • Goals:

- Social cohesion

- Promotion of social responsibility in companies and organizations

  • The importance of education and training to achieve these goals

Based on how it affects:

Specialized training of people with ties to the businessworld

The creation of values

Learningresponsible and sustainable forms of behaviour


European framework of the usr1

EUROPEAN FRAMEWORK OF THE USR

▪ Sustainable development, one of the main trademarks of the European social model

▪ SUSTAINABLE DEVELOPMENT FOR A BETTER WORLD, EUROPEAN UNION SUSTAINABLE DEVELOPMENT STRATEGY (EU SDS)

  • GOTHENBURG EUROPEAN COUNCIL (2001)

  • Seeking to complete and consolidate the Lisbon Strategy

The “environmental dimension” and a “positive long-term view” are added

  • Goal: “that the population may truly feel they are part of sustainable development”

  • Strategic role of the educational system:

- Fostering a sense of individual and collective responsibility

- Changing values and behaviour


European framework of the usr2

EUROPEAN FRAMEWORK OF THE USR

▪ REVISED UE SUSTAINABLE DEVELOPMENT STRATEGY (2006)

- Confirming the complementary nature of the Strategy and the Lisbon Agenda.

- An essential role played by education and training in the knowledge society and sustainable development:

  • The importance of quality education, at all levels

  • Focused on sustainable development

  • Including a sense of “responsible global citizenship”


European framework of the usr3

EUROPEAN FRAMEWORK OF THE USR

▪ THE 2009 REPORT OF THE COMMISSION ON EU SDS PROGRESS

- Education and training: the basis of sustainable development

- The importance of research (and the ERA) for this type of development

- CSR: key to sustainable development, they strengthen each other

- The Member States need to implement measures for its promotion


New european strategy 2020

NEW EUROPEAN STRATEGY 2020

▪ The importance of education, knowledge and innovation in the new socioeconomic model

▪ Centrality of sustainability and the social dimension of development


European framework of the usr4

EUROPEAN FRAMEWORK OF THE USR

▪ MAIN DOCUMENTS ADDRESSING SOCIAL RESPONSIBILITY BY EUROPEAN BODIES

- They take their lead from the Lisbon Agenda and the EU SDS

- Social responsibility linked to sustainable development

- Insist on the vital contribution of education, training and research for the achievement of both goals


European framework of the usr5

EUROPEAN FRAMEWORK OF THE USR

▪ THE GREEN PAPER, PROMOTING A EUROPEAN FRAMEWORK FOR CORPORATE SOCIAL RESPONSABILITY (2001)

- The importance of learning and ongoing retraining

- The significance of training specifically intended for “managers and employees” of today and the future

- Corporate social responsibility must be addressed


European framework of the usr6

EUROPEAN FRAMEWORK OF THE USR

A General International Framework

▪ CORPORATE SOCIAL RESPONSIBILITY: A BUSINESS CONTRIBUTION TO SUSTAINABLE DEVELOPMENT (2002)

- Also underlines a special interest in training

- And especially within “the sphere of business administration”

- Possibility of using the European Social Fund to promote social responsibility in the training of those involved in the business world


European framework of the usr7

EUROPEAN FRAMEWORK OF THE USR

▪ IMPLEMENTING THE PARTNERSHIP FOR GROWTH AND EMPLOYMENT: MAKE EUROPE A POLE OF EXCELLENCE FOR CORPORATE SOCIAL RESPONSIBILITY (2006)

- The importance ofeducation in achieving the standardization of corporate social responsibility

- Recommendation to include corporate social responsibility as a cross-cutting issue, “in particular into the curricula of future managers and graduate students”

- The importance of encouraging research in CSR

▪ THE TREATY OF LISBON, ARTICLE 3

- The strategic nature of sustainable development


European framework of the usr8

EUROPEAN FRAMEWORK OF THE USR

▪ REPORT BY THE SUBCOMMISSION TO ENHANCE AND PROMOTE CORPORATE SOCIAL RESPONSIBILITY, APPROVED BY THE COMMISSION OF LABOUR AND SOCIAL AFFAIRS OF THE LOWER HOUSE OF PARLIAMENT (2006)

▪ REPORT BY THE FORUM OF EXPERTS ON SOCIAL RESPONSIBILITY

▪ STATE COUNCIL OF CSR

▪ Initiatives and discussions on social responsibility in recent years

  • Promoted by the Government, business and labour organizations and many other stakeholders


Spanish framework of the usr

SPANISH FRAMEWORK OF THE USR

▪ Importance of social responsibility

sustainable development

  • Defence of the complementary nature of social responsibility and sustainable development, and thus the need for them to be addressed jointly

Social

▪ Triple dimension

Of social responsibility

Economic

Of sustained development

Environmental


Spanish framework of the usr1

SPANISH FRAMEWORK OF THE USR

▪ The concept of CSR as an added value in the compliance of legal obligations, the framework of sustainable development

  • The need for assessment and accountability

▪ Public policies which actively encourage CSR and with transversal implementation from the central administration

▪ The promotion of “agreements, both within the framework of social dialogue and in broader-based processes engaging other social stakeholders and the enactment of rules governing economic activity and the legislative measures which more effectively contribute at all times to encourage the responsible behaviour of economic agents” (VI Workshop of Experts on CSR)


Spanish framework of the usr2

SPANISH FRAMEWORK OF THE USR

INITIATIVES FOR THE PROMOTION AND DEVELOPMENT OF CSR:

  • Information and awareness campaigns among the CSR stakeholders

▪ Promote a vision of economic activity and organization management guided by the principles of sustainable development and SR

▪ Encourage involvement and shared responsibility in SR

▪ Enhance the knowledge, the exchange of experiences and good practices in CSR between companies

▪ Encourage companies to report on CSR practices


Spanish framework of the usr3

SPANISH FRAMEWORK OF THE USR

▪Promote research on CSR and sustainable development

▪ Include in education the study of SR and sustainable development principles

▪ Promote the inclusion of CSR training in university education, particularly in matters related to the study of organizations, economics, communication and business administration and management

▪ Encourage education and training in CSR for senior executives in companies, employee representatives and the heads of the various social organizations and the public administration


Spanish framework of the usr4

SPANISH FRAMEWORK OF THE USR

▪The gradual and progressive nature of the development of these initiatives in this area

According to the context, starting point and needs

▪ “The adaptability of CSR to different sectors, geographical contexts and to the size of the firms”

▪ The involvement and shared responsibility of stakeholders

▪ Recognition of the background in this field regarding the contribution they have made to CSR

▪ Extension of CSR to a broader SR, also including

  • Social responsibility of Governments (GSR)

  • Social responsibility of organizations (OSR)

  • University social responsibility (USR)


The perspective of the university strategy 2015 on university social responsibility

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL RESPONSIBILITY

  • With regard to the international and European framework proposals, some of whose major milestones have been identified

  • Especially in relation to the Spanish initiatives in social responsibility and sustainable development

  • Goal: To promote a work process which disseminates social responsibility and encourages its full implementation in the Spanish university system.


The perspective of the university strategy 2015 on university social responsibility1

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL RESPONSIBILITY

  • To progress in the definition of our own, and adjusted to our current context, of social responsibility, as well as its purpose, goals, main contents and future challenges

  • To promote systems for the design, monitoring, assessment and verifications of social responsibility

  • To achieve the active involvement of Universities in the consolidation of USR, and the participation of stakeholders, in a context of ongoing dialogue therewith, and on a greater scale, in society as a whole.


The perspective of the university strategy 2015 on university social responsibility2

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL RESPONSIBILITY

THE PLURALITY OF SOCIAL RESPONSIBILITY (GSR, OSR, USR)

  • The Spanish university system’s commitment to social responsibility of companies and organizations

    In relation to training, research and transfer

  • The University’s commitment to social responsibility as an institution:

    Transversallyapplied in relation to all of its

Missions

Visions

People

Capabilities


The perspective of the university strategy 2015 on university social responsibility3

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL RESPONSIBILITY

CONCEPT OF UNIVERSITY SOCIAL RESPONSIBILITY

  • Complementary to sustainable development (economic development with a social and environmental dimension)

  • Conceived as an investment, as an added value, and not merely an expense

  • The centrality of USR and sustainable development to combine innovation and growth with present and future welfare and social cohesion (vs. a separate track conception)

  • The centrality of USR and sustainable development for excellence and for the quality-equity binomial (vs. a separate track conception)

  • Supplementary to existing legislation

    Regulatory plus (vs. legal responsibility)


The perspective of the university strategy 2015 on university social responsibility4

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL RESPONSIBILITY

CONCEPT OF UNIVERSITY SOCIAL RESPONSIBILITY

  • VOLUNTARY

    Rigorous and systematic

    Compatible with the progress of design, organization, monitoring, assessment and verification methodologies

  • TO BE INCORPORATED AS PART OF AN OPEN, PROGRESSIVE AND CONTEXT-SENSITIVE PROCESS

    Recognition of the background and progress made

    A rich heritage on which to build the consolidation of USR

    Underlining the diversity and adaptation to the geographic, economic, social and cultural context


The perspective of the university strategy 2015 on university social responsibility5

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL RESPONSIBILITY

CONCEPT OF UNIVERSITY SOCIAL RESPONSIBILITY

  • A dialogued, plural and participatory conception

    As broad as possible: with the goal of including all stakeholders, as well as civil society as a whole

    At all stages and initiatives of the process, design, implementation and monitoring or assessment of USR


The perspective of the university strategy 2015 on university social responsibility6

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL RESPONSIBILITY

  • Aimed at everyone within and outside Universities, and at the same time, with a special emphasis on the training of those involved in the business world

  • Applied not only within the Universities but also in their external projection and relationship with their surroundings

  • Under consideration the progressive inclusion of USR in the assessment and quality control systems, as well as in all public university policies, especially including plans aimed at improving the Spanish university system (ICE)

  • Commitment to the local environment and the national and international communities


The perspective of the university strategy 2015 on university social responsibility7

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL RESPONSIBILITY

RECOGNIZING PREVIOUS EVENTS IN THIS FIELD

  • Previous university commitments

    Regarding social, environmental, labour or corporate governance issues

  • Significantly more important in recent years

    (Gender equality, special care for the disabled or people with special educational needs, commitment to balancing work with personal and family life, development cooperation, the promotion of healthy and sustainable environments, accountability, risk management and occupational health, etc. )

  • Accompanied by a growing number of initiatives

    (Conferences, seminars, graduate training, both ongoing and certificate courses, research, forums)


The perspective of the university strategy 2015 on university social responsibility8

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL RESPONSIBILITY

RECOGNIZING PREVIOUS EVENTS IN THIS FIELD

  • Implemented in some cases using new social responsibility tools

    Strategic Plans

    Sustainability and Social Responsibility Reports

    Joining international initiatives (Global Compact, Principles for Responsible Management Education)

    Codes of conduct

    Clauses in public tenders

  • Establishment of new associations and networks between Universities interested in social responsibility


The perspective of the university strategy 2015 on university social responsibility9

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL RESPONSIBILITY

  • A concept of dialogue and plurality in the USR, designed to promote maximum involvement of stakeholders

    Participation by the university community and its various areas and bodies

    Open to the participation of all stakeholders and social bodies with whom it collaborates, and more broadly, to the entire society.

    At all stages of USR development, from design and conception to implementation, monitoring, assessment and verification.


The perspective of the university strategy 2015 on university social responsibility10

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL RESPONSIBILITY

  • The progressive inclusion of USR in verification and quality control systems and in projects aimed at improving the university system, such as ICE

  • Commitment to the local environment and the national and international communities


Contribution of the spanish university system to social responsibility and to usr

CONTRIBUTION OF THE SPANISH UNIVERSITY SYSTEM TO SOCIAL RESPONSIBILITY AND TO USR

  • TRANSVERSAL IMPLEMENTATION

As regards

Visions

Missions

People

Capabilities

Internal management

Of the Spanish university system

Central theme of the University Strategy 2015

The Universities

The stakeholders

Designed in close contact with


The perspective of the 2015 strategy on the transversal implementation of usr

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • INFORMATION, AWARENESS AND GUIDANCE

    Promoting social responsibility and sustainable development

    Aimed at the whole world, all citizens

    (The EU SDS objective: “that the population may feel truly involved in sustainable development”)

    - Revealing how important it is that the various organizations and bodies – including companies and Universities – be socially responsible and contributing to sustainable development.


The perspective of the 2015 strategy on the transversal implementation of usr1

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

- United Nations, UNESCO, or the EU:

Acceptance of this challenge by more and more sectors

An essential requirement for progress towards the new type of sustainable development pursued

- In a context of dialogue and participation

Open to the plurality of viewpoints and to debate

- Aimed specifically at people who are part of the education system in general, and the university community in particular

In all educational levels, based on the concept of the system as a unified and interrelated whole


The perspective of the 2015 strategy on the transversal implementation of usr2

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • TRAINING

    Considering the guidelines from the EU or the Forum of Experts

Comprehensive training

Knowledge

RegardingCapabilities

Skills

Training for all of those connected in one way or another with Universities; an active citizenship involved in the challenges of our world and in seeking solutions

The internalization of new knowledge, concerns, attitudes and interests in a context of reflection and debate, open to multiple viewpoints


The perspective of the 2015 strategy on the transversal implementation of usr3

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • TRAINING

Specialized training

Introducing the SR and sustainable development perspective into degree studies, Master’s or doctoral degrees, as well as in certificate courses:

(Values, knowledge, skills, abilities)

Especially relevant to studies related to economics and business management, or Government policy

Lifelong education or refresher courses

Training acquired through participation in other university activities

Promoting responsible and sustainable behaviour


The perspective of the 2015 strategy on the transversal implementation of usr4

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • RESEARCH

    - In accordance with the provisions of the international, European and Spanish frameworks

- Promotion of research in this area

In the different types of SR and sustainable development

Encouraging

Interdisciplinarity

Teamwork

The reinforcement of national and international networks

The comparative approach

Collaboration with stakeholders


The perspective of the 2015 strategy on the transversal implementation of usr5

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

- Social responsibility and sustainability criteria included in the research programs

In the creation of teams and the relationship with stakeholders

In its internal management

In the contributions and findings returned to society

- Promotion of research groups and centres


The perspective of the 2015 strategy on the transversal implementation of usr6

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • APPLYING USR IN THE MISSION OF TRANSFER AND INNOVATION

- Returning to society the effort made

- This is particularly relevant in

  • A knowledge society

  • A context of crisis and slowdown

- With the aim of contributing to a new more sustainable and socially responsible model of socio-economic development

- With the involvement of Universities in projects addressing the major current societal, cultural economic and environmental challenges


The perspective of the 2015 strategy on the transversal implementation of usr7

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

- Putting at society’s disposal the scientific, technological and humanistic innovations to help overcome these challenges and enhance active citizenship

-In a broad sense: As part of the social dimension of the university system and its contribution to society

-Referred to all areas of knowledge, culture and arts

-Providing knowledge to society on the use of SR in addressing challenges


The perspective of the 2015 strategy on the transversal implementation of usr8

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • COMMITMENT TO LOCAL ENVIRONMENTS

    -Providing the resources represented by all of its missions, people and capabilities

    -Strengthening the impact of Universities and their campuses in the cultural, social, environmental and economic development of their local environments

  • STRENGTHENING THE RELATIONSHIP WITH NATIONAL AND INTERNATIONAL ENVIRONMENTS

- With special reference to European environments

- Promoting the incorporation of Universities in international USR networks

- Exchanging best practices with Universities from other environments


The perspective of the 2015 strategy on the transversal implementation of usr9

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • ENHANCING THE MONITORING, ASSESSMENT AND VERIFICATION SYSTEMS

    -Set standards and protocols for monitoring, assessment and verification systems

    -Improved indicators and

    measures used in

    -The promotion of assessment and verification guidelines

    -The involvement of stakeholder in the monitoring, assessment and verification of USR

Design

Accountability

Reporting


The perspective of the 2015 strategy on the transversal implementation of usr10

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • INTERNAL MANAGEMENT SYSTEMS OF THE UNIVERSITY

    -Incorporation of USR to the entire university organization and its management

    rather than being restricted to a particular area or activity

    -A transparent, effective and efficient governance and management of resources

    -Accountability

    .To the university community

    .To the whole of society

    .Taking responsibility for the consequences and impact of actions

    .Total transparency regarding

    Commitments

    .Regarding the following aspects

Social aspects

Economic aspects

Environmental aspects


The perspective of the 2015 strategy on the transversal implementation of usr11

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • INTERNAL MANAGEMENT SYSTEMS OF THE UNIVERSITY

    The need to go forward in the definition of evaluable indicators and reporting systems

    -Promoting experience exchanges and best practice guides

    -Experiences based on the adaptation of the GRI methodology

  • PROMOTING THE RESPONSIBLE USE OF RESOURCES

  • RISK REDUCTION


The perspective of the 2015 strategy on the transversal implementation of usr12

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • USR INSTUMENT GENERALIZATION

    -Reports

    -Codes of conduct

    -Codes of corporate governance

    -Join existing initiatives

    -Best Practices Guides

    -Webs and communication campaigns to promote participation and awareness

    -Apply USR and sustainability criteria to procurement and tenders

    -Become a member of national and international networks

    -Centrality of stakeholders’ involvement


The perspective of the 2015 strategy on the transversal implementation of usr13

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • INCLUDING THE USR AND SUTAINABILITY COMMITMENTS INTO THE OTHER UNIVERSITY MANAGEMENT TOOLS

    -Strategic plans

    -Quality assurance systems

    -Tenders and agreement

    -Relationship with foreign entities and organizations

    -Programme contracts


The perspective of the 2015 strategy on the transversal implementation of usr14

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

  • IMPLEMENTATION OF USR COMMUNICATION PLANS

    -Aimed at The university community

    The whole of society

    -Generating and disseminating research and opinion regarding SR and with Universities seen as socially responsible and sustainable institutions

    -The importance of making public the commitment to USR by the university system as a whole and each individual university

    -The centrality of stakeholder participation in defining the hallmarks of the university model and of each and every University


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